ArticlesBase.com - Free Articles Directory
Free Online Articles Directory
08.09.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


7 Myths That Will Destroy Your Marketing Campaign

Author: Penny Sansevieri Author Ranking Blue | Posted: 09-11-2006 | Comments: 0 | Views: 171 | Rating:  (50) Article Popularity - Green (?) Got a Question? Ask.
Sign Up Now!

What common myths keep authors from getting media attention?

Myth #1: A good news release is all you need to get "ink" The days of the "one size fits all" news releases are gone. Now it's all about customizing and knowing what the media target you're pitching is looking for. Making one release isn't a bad idea, but use it as a starting point, not the final message.

Myth #2: Mention your book every chance you get
The surest way to kill an interview (and your chances of getting asked back) is when you mention your book over and over. When you say things like: "as I wrote in my book," you'll cheapen your message and make it look too sales-like. Viewers hate being sold. Give them solid information and they'll buy your book because they'll want to know more. Just talk about your book naturally and if you're excited about what you wrote, readers will be excited too.

Myth #3: You must answer every question the media asks you Despite all your research and expertise, you can't expect to know everything. If you don't know an answer, don't lie or speculate. It's much better to say: "You know I don't know the answer to that question, but I'm happy to look into it and get back to you," than to make up a story that will make you (and the reporter) look bad.

Myth #4: You can use advertising dollars to influence media interviews If you're trying to get some airtime or print placement, do not ever allude to buying ad space in order to get them to commit to an interview. This is a completely unethical thing to do; conversely, if someone is trying to get you to buy an ad in order to be considered for their publication or program, run for the hills.

Myth #5: Use big, complicated words; they'll make you sound savvy It's unfortunate, but the "dumbing down of America" is a necessary trend and one you shouldn't overlook. Do not use complicated industry jargon to impress your audience (unless you're speaking to industry experts), you will only confuse them and alienate the person interviewing you.

Myth #6: Emotion is a bad thing
Marketing fact: People buy on emotion. Whether it's happy, sad, or angry. Make them feel something and you'll send them straight to your web site to buy your book. Now I'm not suggesting that you fall apart on camera, but emotion is a good thing. Look human! If it's a subject that you're passionate about, look passionate! If it's a terrible thing you went through that you're writing about, let your audience "feel" that emotion right along with you!

Myth #7: You should never even consider doing an interview without media training Don't get me wrong, media training is a great thing, but media training without the proper interview prep work can lead to a disaster. For example, don't assume because you're media trained that you can survive any interview without researching the show or publication. Even worse, don't put all your focus on your media training and then forget to update your data to support your interview.

Rate this Article: Current: 0 / 5 stars - 0 vote(s).

Article Source: http://www.articlesbase.com/marketing-articles/7-myths-that-will-destroy-your-marketing-campaign-71630.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
About the Author:
Penny C. Sansevieri is a book publicist who turns authors into success stories. Get her free author marketing newsletter and insider tips at http://www.amarketingexpert.com
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Related Articles

10 PR Secrets No One Will Ever Tell You
By: Penny Sansevieri | 19/07/2006 | Marketing
Hitting a brick wall while pitching your book? Then learn the PR secrets of the pros.

Self-Publishing The Hard Way: The Art Of Giving Birth
By: Dodie Cross | 31/10/2007 | Writing
You know? When you publish a book and send it out into the world, it's like giving birth to a baby. Everyone checks out your baby. Is it breath-taking? Does it have ten toes and ten fingers? Is it pink and sweet or does it look like an extra from...

Seven Things Authors Must Know to Be Successful
By: Jerry D. Simmons | 16/06/2008 | Writing
Publishing is a very competitive business and the choices for getting a manuscript into print are numerous. Everyone who writes has to make a decision on what's best for them and their manuscript or book, but the decision should be based on their personal goals and not what someone else...

How to Make your Book Title a “promise”
By: Peter Bowerman | 07/12/2007 | Self Publishing
Some time back, I got an email from an ebook author who wanted a blurb for his upcoming book on writing. I couldn’t help but notice that his title seemed a bit weak. The book was about getting past the obstacles that most fiction writers encounter on the way to finishing their books. The original title was:

Three Myths About New York Publishers
By: Jerry D. Simmons | 24/05/2008 | Writing
As I travel the country speaking to writer's groups in workshops and seminars, I'm struck by the amount of misinformation that is floating around. Having spent 25-years working for two of the largest publishers in the world, I thought it would be important to set the record straight and write...

Eight Reasons Self-publishers Fail..
By: Peter Bowerman | 07/12/2007 | Self Publishing
Common, easy-to-avoid mistakes. Self-publishers make them all the time, and as a result, make the publishing process far more difficult than it needs to be. No, steering clear of these blunders won’t guarantee riches beyond your wild imaginings, but it’ll clear some of the more typical stumbling blocks from your path.

Writing & Publishing Tips: How to Get a Top Literary Agent & Sign That Coveted 6 Figure Deal
By: Susan Harrow | 13/10/2006 | Marketing
Don't write a book -- write a book proposal. Publishers buy ideas not books. To capture a reputable literary agent's attention you'll need to show that you're a media star, or a star in the making. Here are the tips to landing a top literary agent & a six-figure advance.

From Ebook To Print Book: Five Pitfalls
By: Marcia Yudkin | 02/11/2007 | EBooks
Has anyone else noticed a trend of books, both self-published and from commercial publishers, that were originally ebooks and have not completely shaken the unfortunate signs of their origin? 1.Since ebooks can be sold easily at 80-100 pages, but print books cannot, the book version gains length through appendices that take...

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

Where can i get informed response articles about ...steinbeck's stories?
By: learner | 28-09-2007
where can i get informed response articles about steinbeck?

What is SEO and how is it done? How it helps my internet business?
By: altoncampbell | 27-09-2007
What is SEO and how is it done? How it helps my internet business?

What high quality URLs host free blogs?
By: seotips | 25-09-2007
What are the top 10 free high quality blogs hosted at another url? I'd like to create 10 blogs, but I want to be sure the home page of the site hosting my blog is of high quality.

What is your recommended "Books" application for ...
By: Kuchmuch | 21-09-2007
What is your recommended "Books" application for Facebook? The important features i'm looking for are nice but not flambouyant graphics and a clear way to represent what I like in the book, so viewers can quickly grasp my "2 cents" about it.

Carl's Jr. Flat Buns commercial
By: evan7711 | 14-09-2007
Did Carl's Jr. go too far with this ad?  Should teachers be offended?  Or is it just a funny commercial?

What can i do to make my clients understand and ...
By: Camvr6 | 13-09-2007
what can i do to make my clients understand and simplify my products to my clients. i am in a the medical insurance field?

Q&A Powered by:
Powered by Yedda 

Latest Marketing Articles

Some Techniques for Good Copywriting
By: Robert Starr | 07/09/2008
Copywriting may appear easy, but it's the professional writer that makes it look that way.

Joint Venture Marketing: Running Ads for Little to No Cost!
By: Christian Fea | 07/09/2008
In the business world, or the world in general for that matter, getting something for nothing is a universally suspicious concept. "There's no such thing as a free lunch," "You always have to pay the piper," and such slogans are so commonplace they are cliche - and beliefs on which most people were raised.

Using Topic Based Articles To Build Incoming Links
By: Anil Vij | 07/09/2008
Content is king in the world of SERPs, and while more and more website owner are turning to publishing blog articles to help build Google PR, there is an easier way to maximize the impact and effect that your articles can get in terms of one way links by simply publishing articles to article directories.

The Power of a Strong, Well-Written Headline
By: Ramon Vela | 06/09/2008
When free to use our own creative marketing, as a VAR (Value-added Reseller) we achieve far better results than when we must use our vendor's marketing mandates.

Direct Marketing Tips And Solutions To Systematically Boost Your Profits
By: Paul Rowe | 05/09/2008
Direct marketing has two aspects, first to send messages or news directly to the customers without media interference, which includes email or telemarketing with consumers or business houses. Secondly, direct marketing focuses on driving purchases attributed to a specific "call to action".

Top 10 Ways To Get More Prospects Excited About What You Sell
By: Kathleen Ann | 05/09/2008
Your advertising copywriting needs to work hard to build up excitement and enthusiasm for your products or services. So much excitement that your prospects can hardly wait to whip out their credit card and buy what you sell. Try these top 10 ways to get more prospects excited about what you sell.

Finding The Clients When You Need Them
By: Chris Simpson | 05/09/2008
If you are in a situation where you need to get new clients, you may find that you are feeling stressed out about how your business is going. Whether you are new to the business or you have been working for a while, you should relax!

How To Market In A Bad Economy
By: Karen Scharf | 05/09/2008
Does this sound like you...the economy is going south, and you're starting to panic. You're worried about the financial health of your small business. You think about slashing your prices to stimulate your sales. You assume you need to cut back on your...

More from Penny Sansevieri

Writing Better Web Copy, An Expert's View
By: Penny Sansevieri | 05/11/2006 | Copywriting
Your Web Site Copy: Save the small talk for your next cocktail party

Your Web Site Copy
By: Penny Sansevieri | 28/08/2006 | Writing
Save the small talk for your next cocktail party

10 PR Secrets No One Will Ever Tell You
By: Penny Sansevieri | 19/07/2006 | Marketing
Hitting a brick wall while pitching your book? Then learn the PR secrets of the pros.

How to Think Like a Journalist
By: Penny Sansevieri | 14/07/2006 | Marketing
If your media campaign is on the rails, you may not be thinking like a journalist!

Serious Satellite Radio
By: Penny Sansevieri | 05/07/2006 | Marketing
Want to get in on the ground floor of Satellite Radio? Here's how.

Secrets, Lies, and Publishing
By: Penny Sansevieri | 25/06/2006 | Writing
Can authors sue their print-on-demand publishers? Read what the courts say.

Why Book Campaigns Fail
By: Penny Sansevieri | 19/05/2006 | Writing
Your book isn't bland - - why should your marketing campaign be boring?

7 Media Myths That Will Kill Your Book Campaign
By: Penny Sansevieri | 19/05/2006 | Writing
Don't sabotage your book campaign before you even get started

Article Categories






Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below