Having a personal brand is a great way to humanize your company and gain loyal followers. Consumers today like to shop with businesses that have personality, and what better way to do that than to attach your face to the brand? Building a personal brand as a business or entrepreneur can be confusing and tiring, especially when you don’t have a strategy. Luckily, you have online reputation management experts out here sharing tips and ideas.
These are a couple you can use for your own personal brand building. And if all else fails, don’t hesitate to hire online reputation management services in Los Angeles.
Publish Different Types of Content
It’s not enough to just publish posts on social media and your site blog. You need to be in all the places your prospects are, which means publishing articles on third-party sites and getting interviews with influencers. Not on YouTube yet? Start a channel and publish videos that your audience will find useful and engaging. Today, you’ll find just about every influencer with a book. Publishing an eBook is acceptable and easy to do. All of this can help build credibility and your online persona. Just make sure your content is valuable to your audience, so that your efforts aren’t wasted.
Become a Local Celebrity
When you’re building a personal brand, you’re building your popularity. So in other words, your goal is to become a superstar. Online reputation management can help with this, but you also need to focus on your offline efforts. Attend local events and host events locally to help build awareness for your brand. Get involved with charities, help the community or do something else that will generate buzz and showcase your willingness to help. Then once you become a local celeb, you can expand your popularity across the nation using the world wide web.
Enhance Your Storytelling Skills
Posting random thoughts on social media isn’t what turns personal brands into winning campaigns. You need to ensure you’re telling great stories that captivate your followers. This will make your posts more memorable and help show authenticity. You’re a human being that goes through experiences, so share those and avoid always talking about yourself.
Write and Publish Your Own Report
Your reputation is built upon what you know and what you do. If you can showcase your knowledge and expertise by writing your own report, then you can increase your credibility as a thought leader. It’s one thing to regurgitate what other experts are saying and another to develop your own analyses. Pull this off and you can enhance your status tremendously.
Attend Webinars and Public Events
Another way to show off your critical thinking skills and industry knowledge is to attend or even host webinars and public events. Speaking at such engagements will further prove your position as a thought leader in your community. The internet makes it simple to host online conferences, hangouts and webinars. You can use tools like Google, Skype, Facebook or YouTube. Connect with other industry leaders to see if you can get an invite to the events they host as well.
Give Your Content a Personal Touch
There’s no one in this universe exactly like you. Use this to your advantage by showing the world how unique you are. Consumers easily connect to people they feel are genuine. Making your stories more personal can help with this. For example, talking about struggles you went through before becoming an entrepreneur or that you’ve recently gone through and overcome (or currently trying to overcome). Showing a side of vulnerability shows you’re human and not afraid to admit it. No one is perfect, so don’t try to act like you are.
Live Stream On Facebook Regularly
Online video is great, but nothing engages people like live video. There’s just something about seeing something as it happens that intrigues users. This is especially so when it comes to influencers they enjoy following. Online reputation management experts believe this can help build trust and keep attention on your brand. Of course, your videos need to be relevant and valuable, or you’ll lose viewers. You can guarantee others in your industry are doing this, so don’t get left behind!
Put these tips to use if you’re serious about taking your personal brand to the next level!