Cristina Favreau specializes in helping passionate & motivated service professionals who love what they do, but struggle with marketing & self-promotion. Using the Get Clients NOW!(TM) program, she makes it easy to understand. Within 3 hours, she’ll help you identify where you’re stuck in the marketing process & come up with an action plan to gain immediate momentum. Join Cristina on her blog, The Savvy Entrepreneur, as she calls things the way she sees them at http://blog.cristinafavreau.com.
“There is no reality, only perception.” – Dr. Phil.
Entrepreneurs often wonder how to get known as an expert in their field, especially if they are just starting out. The secret lies in getting others to perceive you as an expert. Don’t get me wrong -- I’m not implying that you lie, deceive or make false claims. I’m not even suggesting that you ‘fake it ‘til you make it.’ Oh no! You must BE an expert. If you don’t believe you are, your first step is to become one and to believe it. After all, if you don’t believe you are an expert, how can you convince your audience that you are?
Next, make yourself known as and prove that you are an expert. This is more challenging if you’re in a highly saturated field with lots of competition, but it’s doable. Your audience will know you are an expert only if you regularly remind them over and over again.
Establishing yourself as an expert will help grow your business exponentially, and here are some ways it does:
- build the know-like-trust factor
- set yourself apart from your competition
- attract more of your ideal clients to you
- allow “lurkers” to get to know you before deciding to hire you
- you are better able to concentrate on your expertise to hone in and improve on what you already know
- gain greater visibility
- your credibility will increase
- your sales will increase
On my blog (http://blog.cristinafavreau.com), I’ll talk about different strategies you can use to start building your reputation as an expert in your field. What’s more, most, if not all methods are easy to implement and cost little to nothing. It WILL take effort and it WON’T happen overnight. You’ll need persistent determination and consistency. Don’t be afraid of letting your personality and passion come through. And remember -- don’t compare yourself to your competition.
So whether you are a new entrepreneur or have been in business for some time, you’ll find, as you implement the strategies I discuss, your audience will perceive you as a successful, knowledgeable and sought-after expert.
Copyright. Cristina Favreau. All rights reserved.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Achieving Expert Status
- How to Establish yourself as an Expert
- Expert Envy
- Top 10 Jumpstart Your Marketing Checklist for Small Business Owners & Entrepreneurs
- How You Can Leverage Your Knowledge To Become An Expert Part 1
- How You Can Leverage Your Knowledge To Become An Expert, Part 2
- Three Small Business Marketing Tips to Create Mini-celebrity Status in Your Industry
- How the Experts Get Foreign Dollars into US Projects
How to Target a Specific Audience with Promotional Items
By: Kris Ann | 31/12/2009One of the best marketing tools out there today is the use of promotional items to get your brand out there and enhance the visibility of your logo. Many companies have taken this on as an initiative and if you are going to be successful with this plan, you have to understand exactly how to do it.
Improve Your Brand With Search Engine Optimization
By: Warren Miller | 31/12/2009Traditional methods of marketing have been known to be quite expensive at times and not always as efficient as you would like them to be. As a result, many businesses have turned to internet marketing to fulfill their strategies. The Internet possesses so many features that marketers can take advantage...
It’s a New Year! You Need a New Approach to Providing Healthcare!
By: Marlee Ward | 31/12/2009Don’t allow your practice, clinic or hospital to enter 2010 without sound strategies for building a profitable medical practice. More than ever, marketing is going to play an essential role in your success for 2010.
Three Reasons to Fall in Love With Internet Affiliate Marketing
By: Rok Pisek | 31/12/2009Internet affiliate marketing has become really big business where everybody is making money. Making money with internet affiliate marketing is not hard when you think about it. There is seller who wants a customer for his product and there is promoter who will find a customer for the seller and...
Work From Home - Start Affiliate Marketing Now
By: Rok Pisek | 31/12/2009Do you want from work from home, but you have no time or skills to do this? You are not the only one because numerous people have the same dream, to work from home. You can save much time and decide your own schedule to work so it is understandable...
Getting Started Fast With Affiliate Marketing - Earn Huge Profits in Your First Month
By: Rok Pisek | 31/12/2009So you have come to the point where you are interested in how getting started in affiliate marketing business. It is a good decision and this article should be helpful for you to explain how you are getting started in affiliate marketing. At first you need motivation and apparently you have...
Four Cautions Regarding a Foreign-Sounding (or Foreign-Looking) New Business Name
By: Marcia Yudkin | 31/12/2009In 1915, California farmers banded together to rename the ahuacate, a pear-shaped fruit with pebbly skin and an oversized pit inside. They knew this Aztec word was hard for Americans to pronounce, and the Spanish version of the name, aguacate, was just as difficult for them. The new made-up name...
Offshore Oil and Gas Industry market Report
By: Bharat Book Bureau | 31/12/2009Bharatbook.com added a new report on "Offshore Oil and Gas Industry - Market Report" which gives information on consumption and production of Oil and Gas Industry.
Marketing Strategies That Work
By: Cristina Favreau | 06/02/2008 | SalesThis article will arm you with all the information you need to select and implement the most effective marketing strategies to get you closer to your goal -- getting more paying clients.
3 Elements you Need to Get Clients
By: Cristina Favreau | 06/02/2008 | SalesAs a marketing coach, the #1 question I get asked is "How can I get clients?" Marketing your business doesn’t have to be difficult and it doesn’t mean being a pushy salesperson. I’ll share the 3 key elements you need to have in place in order to designing a marketing plan that will help you gain forward-moving momentum and attract clients.
Marketing by Public Speaking: Steps to Getting Started
By: Cristina Favreau | 07/05/2007 | MarketingSpeaking is selling. It’s an effective marketing strategy because it showcases your knowledge and expertise to many people at once. People will remember you and will think you’re successful. It gives you higher visibility and credibility which will increase over time. But you want to know HOW to get started. It’s actually quite easy, and to get you started, Cristina will share with you the steps she took that got her started.
Achieving Expert Status
By: Cristina Favreau | 07/05/2007 | MarketingEntrepreneurs often wonder how to get known as an expert in their field, especially if they are just starting out. The secret lies in getting others to perceive you as an expert. This article will show why you want to build your expert status and lead you to a resource to the different strategies you can employ.
Leave the Steering Wheel to Self-confidence
By: Cristina Favreau | 07/05/2007 | EntrepreneurshipHow do negative situations affect your self-confidence? Do they create a destructive downward spiral? This article will show you how to break the downward spiral effect and put your self-confidence back in control.
Summer’s Here! Great, Now What?
By: Cristina Favreau | 07/05/2007 | Small BusinessSummer is way too short here in Montreal, so it’s no wonder that business slows down for most of us. That’s why it’s a good time to relax, regroup, and reflect over the past few months. What have you been doing right? What could you improve on? How can you use these next few months to prepare for September?
How Meal Planning Saved My Marketing
By: Cristina Favreau | 20/02/2007 | Marketing“What do I make for supper tonight?” It’s so discouraging to have to wake up in the morning and think about so many hours ahead. One day, I decided to fight back and never ask that question again. How? Meal planning. When I decided to apply the same concept to marketing my business, the results were just as good.