Article Marketing 101

| Posted: 31-03-2006 | Comments: 0 | Views: 350 | Rating: (50)

(?)

By now you certainly have had someone tell you that article marketing is a great way to promote your new website. But what are article directories looking for to approve the publication of your articles?

As the owner of two article directories ( Links are in the footer ) I can tell you what I'm looking for when I review the articles submitted to my article directories.

First of all, please be sure you are submitting original content that you OWN. It's perfectly fine to employ a ghost writer , but make sure that when you pay someone to write your articles that they are unique and that you own complete copyright to the article. If they are selling the same article to hundreds of people I do not want it submitted to my article directories.

ORIGINAL is the keyword that you should place in the front of your mind. There are tons of sites and pieces of software out there today that are scraping content and then using word replacement on someone else's article. Let me be clear about this. It is plagiarism. It is STEALING. Any good copyright lawyer is going to sue you and win if you use these methods to generate articles.

You must actually produce original content to be successful in article marketing. Period.

Another big no-no in my book is 'cut and paste' articles. Do not submit articles that are simply cut and pasted from some other source. I get submissions all the time that are obviously taken from wiki sites, dictionaries, and professional glossaries, and these articles are denied immediately. Every single day someone submits an article to me that contains a 'glossary of terms' for a certain subject. Give me a break. Please submit an actual article.

Once again, produce and submit original content. Period.

Don't try to be sneaky with your articles. This includes writing articles titled ‘My article, Part 7' , in the hopes that the surfer will come to your site looking for the rest of the story. I now delete all ‘series' titled articles unless the entire series has been submitted to me all at once. I even CREATED a special category for series articles.

Your title is important. Just like a newspaper headline, you are trying to quickly grab the reader's attention. Be short and concise. Be sensational! Be creative! If you have a mile long boring paragraph for a title like "The Technical Wording Of Router Design As Designated By Cisco In Their Corporate Interoffice Memorandum Circa September 2004' or some other long gibberish, I'm going to delete it. Title your article with something that is going to actually get them to read it. They actually have to read the article for your link back to drive traffic to your site. Plus, other webmasters are not going to reprint your article if you don't keep it short and sweet.

There's much, much more that you can consider when marketing your articles, but these are the basics. If you would like to learn more about ethical article marketing I have setup a forum where webmasters are discussing article marketing and more. You are more than welcome to join up and jump right in: http://www.affiliatewebdesign.com

In closing, if you get anything at all from this article, please let it be ethics. Anything you do in business should be moral and ethical. It's you that has to face yourself in the mirror each morning. It's you that has to look your children in the eye. Unethical marketing of any type may pay off in the short term, but will eventually kill your online business in the long run. Stay ethical and create original promotional content. It will take you to the top.

Till next time,

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: article, articles

Article Source: http://www.articlesbase.com/marketing-articles/article-marketing-101-20598.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

Chuck Crawford is an established expert in web design, traffic development and website financial analysis. He has been helping people design and develop their internet business since 1996. This article may be reprinted freely as long as all links remain active. www.articles.pn www.articlescience.com www.thegiftedone.com

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

Got a Question? Ask.

Ask the community a question about this article:

Q&A Powered by:

Latest Marketing Articles

To Catch A Customer With Your Window
By: Anna Stenning | 21/08/2008
Looking at ways to attract a customers eye into a shop by putting good displays and keeping the displays simple.

Got a Glitch In Your Web Design? Time for a Professional!
By: Chris Coleman | 21/08/2008
Glitches in web design keep your site from functioning properly. Website design companies can identify and correct glitches to keep your site accessible to customers.

Launching a New Product
By: Andy Keeler | 21/08/2008
Every year thousands of new and improved products are launched across the United States. The vast majority of those products go unnoticed by the broader marketplace, which results in reduced sales volume for manufacturers and unnecessarily limited options for consumers. So what can be done to ensure that your new...

Exhibiting With Multimedia
By: Andy Keeler | 21/08/2008
Modern trade show exhibits are almost always outfitted with multimedia components such as monitors or speakers. Adding multimedia and internet connectivity to your trade show booth makes sharing information quicker and easier than ever, which has dramatically increased the profitability of trade shows for companies that do business online. There are...

Affiliate Marketing Programs Overview
By: Guido Nussbaum | 21/08/2008
In this article we're going to have a look at affiliate programs that concentrate on selling products. You can signup for these affiliate programs and they'll give you a unique referral link for selling their product. How exactly these affiliate programs work and how you can profit from this type...

10 Ways to Supersize Your Affiliate Earnings
By: Egidijus Andreika | 21/08/2008
Affiliate marketing can be a superb way to increase one's income by leaps and bounds. However, not many people are too successful at it simply because they do not know the correct approach. Here are some ways in which you can jumpstart your commission earning potential through affiliate marketing! 1. Select...

Article Marketing To Boost Traffic And Profits
By: Jay Zebrun | 21/08/2008
Seasoned web marketers know they cannot rely on only one type of advertising to promote their web sites and products. It is by using a variety of advertising methods that they develop and grow their presence online. Article marketing is only one type of advertising, but it can be very...

Tell Them Why They Should Buy
By: Karen Scharf | 21/08/2008
Our customers don't know our products inside and out. They do not make the mental leap from features to benefits. We need to show them, to spell out exactly what our product or service will do for them.

More from Chuck Crawford

Slow Imposters? Preposterous!
By: Chuck Crawford | 18/11/2007 | Travel
Or is it? The slow movement overall is spreading like wildfire. Television shows, major motion pictures, and of course many travel agencies are jumping on the slow travel bandwagon like passengers from a sinking ship leaping for lifeboats. Because Slow is hot. Period. So how can you determine a solid slow plan or...

The Business Of Slow Travel
By: Chuck Crawford | 27/09/2007 | Travel
Slow down for your business travel?? Is there really such a thing as Slow Travel for business? Or are business people being targeted with make-believe "Slow Travel" business trip scenarios? Now that is a serious question. Is there a straight answer? Probably not. Simply because the answer is going to be a...

Made For Adsense, PPC Business Model - Still A Viable Plan?
By: Chuck Crawford | 31/08/2006 | Business
There are currently many discussions in the webmaster forums on contextual advertising programs and the changes they are going through.

You Can't Make Money Online
By: Chuck Crawford | 04/07/2006 | Communication
I recently wrote a post in a forum about becoming a success on the web ( http://www.affiliatewebsitedesign.com/forum/viewtopic.php?t=977 ) which brings me to today's article. And it's just a simple question for you to ask yourself.

Patents - How To
By: Chuck Crawford | 07/04/2006 | Business
So you have an idea or design that you think no one else has ever had. You want to move forward on the idea, but you also don't want anyone to copy your idea. What do you do? You need a patent. You have heard of patents.

Patents - American Greatness
By: Chuck Crawford | 26/03/2006 | Business
We all know what a patent is in general, but how much do you really know about patents and how they have shaped America? Our advances in technology here in America have surpassed that of all other countries combined.

Forex
By: Chuck Crawford | 23/03/2006 | Finance
Money. We all need it. We all want it. Trillions and trillions of dollars, pesos, euros, pounds, levs, francs, and more change hands every day for goods and services around the world.

Adsense And Article Marketing
By: Chuck Crawford | 19/03/2006 | Marketing
You've heard about the Adsense craze and decided that you are going to get your share of Adsense cash cow.

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Follow ArticlesBase at http://twitter.com

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.22, 8)