I see this everywhere and still cannot believe that people do not get it. Content is still king on the web. The most important thing you will ever do for your website is to put in good content. Great content will get you links and your position in the search engine results will be because of the content you put into your website.
Hundreds of back links will not get you ranked well with poor content. Great content will get you good keyword positioning with or without back links, therefore, content is still the most important aspect of your website. Great design, flash, graphics, and a cool banner will not get you ranked well for your keywords and phrases. Great content will!
Let's first look at the content in your website. Images are great with alt tags. That helps. But it is the text on the pages that, when done correctly, will help your search engine results. This text is also what will convert your customers into sales.
This text is what your customers will read or not read based on it's quality. This same text is what the search engines will analyze when they decide how relevant your WebPages are to the search phrase you wish them to send you visitors from.
Now, let us talk about article marketing. If you know about article marketing at all, you know you will be submitting articles all over the web. The links in the author bio at the bottom return visitors to your website if they read and like the articles, you write or have written for you.
Just having your articles in thousands of article directories is not the goal of article marketing, although there are article-marketing gurus out there who think it is. The goal is for webmasters to find those articles and place them in their blogs and websites. If they use your article, their website or blog is likely related to the same topic as your website.
You are looking for these quality links. The links for just being in the article directories do not hurt you, but they do not help nearly as much as those from related websites do.
Your other hope is that thousands of people read your articles. Do you really want people to read poorly written articles and associate that poor quality with your website? Well-written articles get people to read them all the way to the bottom where your links are located. Well-written articles reflect well on your website.
If the articles are of great quality then likely your products and services must be great as well. The reverse is also true in the reader's minds. If the articles are written poorly, then likely your products and services are of little or no value as well. It is not only about the number of keywords and phrases placed into the article folks.
With all of that being said, I still find all over the web, especially at freelancer websites, people going in and saying things like; "I need 400 articles written for SEO and I'm willing to pay $1.50 per article." Or they say something like; "I need someone to write content for my website and I'm only willing to pay $10 per page."
I really try to refrain from telling people they are, well . . . stupid, but I am finding it harder and harder each day when I read this stuff.
They will spend hundreds or even thousands of dollars to have their website designed so it looks really pretty, but the text, the stuff that will actually get good search engine results and sales, they don't want to spend any money on.
Writers that know how to write text that not only is appealing to the reader, but that is also written with the keywords and phrases in mind, are worth being paid well. The moment you start hiring better writers and paying for text that converts sales, you will begin to be successful on the web. That cheap content is not going to make you any money.
A website that is beautiful but gets no traffic and sales may as well be an ugly website. An ugly website that ranks well in the search engine and that makes sales gets more beautiful by the dollar.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Any way to reduce the time and money spent in marketing?
By: Nick | 06-10-2008
Cost reduction is the buzz word in enterprises today. However, our marketing team spends a lot of money digging for business contact information. Is there any way to reduce the time and money spent in such activities?
I have a simple ADSL modem (speedtouch 330) at ...
By: pappu | 05-10-2008
I have a simple ADSL modem (speedtouch 330) at home. I need to connect to work off & on using a vpn (laptop provided with vpn client software). My OS is Windows XP Home Edition (with SP2). My question: 1- Do I definitely need to get a router to have vpn access or can I do without buying a router e.g somehow via my normal PC. (My PC has an ethernet port and I have the required cable) Thanks.
Is it possible to build your own drum set? If so ...
By: Highlandspring | 05-10-2008
Is it possible to build your own drum set? If so where can i find a guide?
I want my dial up service to work over a phone ...
By: walker | 05-10-2008
I want my dial up service to work over a phone line that is provided by my cable company, but it won't. Is there a way to make it????
Is there any Free online soccer Management games ...
By: sissco | 05-10-2008
Is there any Free online soccer Management games on the internet that I can join ithout having to download anything?
Please give me advice on future development of verygoodservice.com
By: vgs webmaster | 05-10-2008
Hi Guys, trying out a new concept of a membership based internet offering for only products and services which have won awards . beta site is up at www.verygoodservice.com
Please tell me whether you think it is a good idea and suggest improvements. Thanks
Q&A Powered by:
Latest Marketing Articles
How To Upsell To Your Clients
By: Benjamin Bressington | 13/10/2008
Imagine that you're in the drive-through of a fast food restaurant. You've just ordered a special meal deal when the cashier asks you if you would like to make your meal a large or an extra large for only a few cents more.
How To Ensure Your Customers Send You More Business
By: Benjamin Bressington | 13/10/2008
Your customers are your biggest asset. In addition to ensuring that you remain in business, your customer base is essential to your overall marketing and advertising campaign.
How To Establish Joint Ventures
By: Benjamin Bressington | 13/10/2008
Arguably, every business owner shares the same goal: To maximize their profits. One of the most effective ways to maximize profits and grow a business quickly is to enter into a joint venture.
Display Advice For Corporate Glass Signs
By: Christine OKelly | 13/10/2008
Glass signs are a stylish, trendy, and effective method of advertising for any business. This article looks at different ways to use and mount a glass sign that will increase visibility and improve profits.
Guide to Free Website Promotion Help
By: Gabriel Killian | 13/10/2008
Information on getting free website promotion help to bring traffic to your website and better ranking in the search engines safely. Learn what "Free" really means in the Internet Business world.
Now, there is often a catch. Free Promotional tools and help often come with a price, even though they may...
Affiliate Marketing - What is it and How Can I Make a Fortune at It?
By: Egidijus Andreika | 12/10/2008
Affiliate marketing has been around for many years now. While some people have made millions in a short span of time, others may not have been so lucky. If you wish to get started and make money online then here is a step-by-step guide for you.
What is affiliate marketing?
Affiliate marketing...
Email Marketing Solutions And Trade Shows
By: Rudy Barell | 12/10/2008
Email marketing can turn your trade show experience into a huge success, by augmenting the positive image put forth to potential clients, and giving them the information and confidence that they need in your company to sign on. As a small business owner and operator, your image to future clients...
Benefits and Pitfalls of Generating Free MLM Leads
By: Brian Garvin | 11/10/2008
You can make money in Multi Level Marketing (MLM) by selling the products, however to generate the maximum income from this form of business you really need to develop your down line of independent distributors that are also selling the products and building their businesses. Potential new distributors are known...
More from Chris Mcelroy Aka Namecritic
Domain Parking Vs Domain Development
By: Chris Mcelroy Aka Namecritic | 02/09/2008 | Internet
The "Should I park my domain name and monetize it that way or should I develop a website?" is a pretty old debate among domainers. And I believe it's proof that laziness will always win over sensibility.
There are a variety of ways to monetize a domain name. Most domainers...
Why Do You Have Just One Website?
By: Chris Mcelroy Aka Namecritic | 12/08/2008 | Marketing
This is a question I get to ask a lot of clients. Let me give you a different take on the Internet and Internet Marketing than you may have heard before.
Many, many years ago in a galaxy far, far away, if you wanted to advertise your business, there was only...
SEO Expectations and Guarantees
By: Chris Mcelroy Aka Namecritic | 01/08/2008 | Marketing
I have clients that call and ask me to develop an SEO strategy for them. Many times they ask certain questions that I thought it would be nice to answer by writing an article.
1. Can you guarantee me a front page Google listing? No. And neither can anyone else no...
Domain TLD and Trademark Myths
By: Chris Mcelroy Aka Namecritic | 29/07/2008 | Internet
I started buying and selling domain names in 1995. Domain speculation began sometime in 1994. I did appraisals and was one of the biggest advocates for registering generic domain names rather than made-up names or those that violated trademarks.
I made a good income from my domains because I did not...
Article Marketing Is Part Of Any Good SEO Strategy
By: Chris Mcelroy Aka Namecritic | 27/11/2007 | Internet
SEO, or search engine optimization, is a term that covers a lot of ground. It involves link building strategies, branding, blogging, onsite optimization, ppc, and much more.
Under link building and branding, article marketing comes into play. You can write articles or have them written for you by a ghostwriter. Once...
Articles Or Press Releases, Which One Is Better?
By: Chris Mcelroy Aka Namecritic | 27/11/2007 | Marketing
This is one of the most frequently asked questions I get from clients. It isn't that one is better than the other. Both have their purpose. However, the purpose for each is far different and you should not get article marketing confused with press releases.
Of course good copywriting is essential...
Article Writing - Key Phrase Optimization
By: Chris Mcelroy Aka Namecritic | 21/10/2007 | Writing
Ok, I have to review a lot of articles that are submitted to my article directories and those that writers send me as samples of their work. Those applying for a job as a writer want to impress me with their ability to optimize the sample article I give them...
Do You Have A Google Habit?
By: Chris Mcelroy Aka Namecritic | 09/10/2007 | Internet
I visit a lot of webmaster forums and visit blogs about SEO as well as write some blogs of my own about SEO, Article Marketing, and Blogging. I learn a lot by visiting other people's blogs and forums and learn a lot by sharing that information with others.
But one thing...
Marketing 
| Posted: 25-12-2006 | Comments: 0 | Views: 182 | Rating: (50) 
(?) 
