Tiva Kelly is an expert at article marketing and offers support to authors at Article Marketer, a highly popular article distribution service. Learn it's easy as pie to market your small business when you submit articles through Article Marketer. http://www.articlemarketer.com
A lot of small business owners, as soon as they start to make a little money, begin thinking to themselves, "Now is the time to make my move!" Soon, these short-sighted individuals are pulling out all the stops, spending virtually all of their income on expensive marketing practices resembling the techniques used by the largest corporations. Often, sales even pick up for a short period of time -- but this high rarely lasts.
More often than not, as I've seen in my extensive research and interviews with entrepreneurs, when a small business owner tries to dramatically "make a move" in the marketing world, the results are disastrous. Essentially, if your company isn't regularly bringing in millions in profit, then the high-profile marketing practices of the big corporations aren't for you. For small businesses, flashy and expensive marketing campaigns, in most cases, ultimately turn out to be ineffective, unsustainable, and often devastating.
In short, if you're looking for Internet marketing advice, the best thing a small business owner can do to increase Web traffic is to locate and sign up for an article marketing service. Article marketing is the most inexpensive and easiest way to market your business on the Internet.
But, what exactly is article marketing? Basically, it's a legitimate and effective way to market online without having to spend a ton of money. Shortly after Google's rise to power, many small business owners began to notice that their web sites were being swamped in the search results, often appearing several pages below the large web sites and corporation.
Many consider this to be unfair, but Google's reasons for operating this way are actually quite sound. After all, the search engine's main goal is to lead users to solid and reliable content and services, and, although it may pain us to admit it, what is more consistently reliable than large, billion dollar companies? Let's face it, small businesses come and go. Only the most well-run and intelligent businesses make it past the early stages, and Google's search results reflect this. Obviously, they don't want their search results to be full of defunct small business Web sites.
Article marketing is a multifaceted process that will help prevent your business from going under like so many others do every day. Essentially, you will become part of the Internet's vast network of content-generating individuals. Using your knowledge and expertise in your field, you'll write 600-700 word articles, which your article marketing service will help you to revise and polish to web publishers' standards.
Your article marketing service will also have you write an "About the Author" box, which is where the real marketing happens. If you succeed in piquing the interest of potential customers with solid, well-written content, they will inevitably want to know more about you and what you do. In your "About the Author" box, they'll find a link to your business's Web site.
If your articles are high-quality and distributed well, you will soon be seeing waves of new customers. And the best part is this: Google bases its search results upon the number of unique links there are to a site. By having your articles distributed throughout, you will not only win over new customers, but you will also move higher in search engine results, which will lead to even more customers.
In other words, once you begin the article marketing process, you'd best be ready to handle a large increase in customers. It doesn't always happen quickly, but with persistence, practically anyone can succeed with article marketing.
But before any of that can happen, you must start writing. Of course, there are certain guidelines and many tips that you should read before setting out to write your articles -- especially if you are not an experience writer -- but that's what article marketing services are for. Many of these services not only provide article polishing and distribution, but they also have extensive information about how best to write your articles.
So, before you start spending all of your profits on marketing techniques that tend to drain the resources of small businesses, consider this far easier and cheaper way to market your business.
- Related Articles
- Related Q&A
- Include Joint Ventures in Your Small Business Target Marketing for Dramatic Profits
- Small Business Internet Marketing Opportunity - 2 Simple Profit Tools for You
- Small Business Internet Marketing
- Explosive Profits Can be Yours When Using Joint Ventures for Small Business Target Marketing!
- Small Business Online Marketing
- Grow Your B2b Small Business Without Marketing
- Small Business Owners Marketing and Customer Service
- 3 Time-Tested Ways To Market Your Small Business Online




What To Consider Before Printing A Band Poster
By: Maiko Alberto | 13/11/2009Decide on how you intend to mount your band poster. Framed or not, the longevity of your poster’s gloss will depen on the paper stock and posting surface.
Using Color Brochure Printing to Market Skin Care Salons?
By: Sarie San Pablo | 13/11/2009Earn more clients. Your brochure represents your business and is your link to your prospective and existing clients. Your brochure can make or break you. Your design, layout and the information you put in it is important to your business image. Engaging the services of a reputable printing company can help you develop a brochure that would give you the results you want to achieve.
Social Networking: Marketing your Personal and Professional Self
By: Jocelyn | 13/11/2009Social Networking has become a powerful tool for making connections. A social network can be loosely described as an online group or community. These online groups are very interactive and can help you connect with people who have similar interests.
Inbound vs. Outbound Marketing
By: Michael Cohn | 12/11/2009The Internet has profoundly transformed the way people learn about and shop for products. Years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, in the search engines, the blogosphere, and social media sites. To remain competitive, businesses need to be found online by the consumers already searching for the products and services that you sell.
Dells Computer and Printer Marketing Makeover
By: John Hill | 12/11/2009Dell's new colourful and dynamic marketing approach is underpinning the company's marketing makeover in a bid to regain their market share and revive flagging sales. Traditionally the company's marketing messages have placed significant emphasis on a personal computer's price as well as its main features, including processor speeds, graphics rendering and...
THE MUST POPULAR ITALIAN CHEESES FOR FOOD IMPORTERS IN AGRELMA
By: François Modjo | 12/11/2009The article is talking about cheese importers
Promotional Christmas Gift – PGA Tour Golfing Gifts (part two of two)
By: Dan Toombs | 12/11/2009Following on from part one of my article on PGA Tour golfing gifts, I would now like to introduce you to six more popular branded golf gifts. Unlike a few of the products mentioned in part one, these can all be branded with your logo and details. Golfing gifts are among the most popular promotional Christmas gifts. If you have customers that golf, you will want to learn more about the spectacular gifts mentioned in the article. As before, all of the gifts come branded with the PGA Tour logo.
Brand Management: A science and an art too!!
By: Konica paul | 12/11/2009e are more or less aware of the term Brand and most of us are also very much brand conscious. When we go out to buy toothpaste or a toothbrush, washing powder or soap, we tend to prefer a few brands over the other. But most of us are not that much familiar with the term Brand Management.
Target Each Article You Write to a Specific Person
By: Tiva Kelly | 17/07/2008 | Article MarketingAs an affiliate marketer you have to connect with your readers on a personal level. A reader who comes across your content on the web or in a newsletter wants to know you are talking to him or her directly. Therefore, the key to connecting with your reader is to write an article as if you were talking to him or her one on one.
Write "Call to Action" Articles to Get Your Readers Clicking
By: Tiva Kelly | 20/06/2008 | Article MarketingReaders of online articles are seeking solutions to problems. Your article content has to inspire a reader to action. It has to inspire them to click through to your affiliate product site where they fine the solution to their situation or problem.
Now That Was Interesting To Learn
By: Tiva Kelly | 13/06/2008 | Article MarketingWhy do people seek articles about a certain topic? They do so because they need information that can fulfill their needs and wants. Think of that niche market you are catering too. They have specific needs and wants that are often very different from those of another niche. You must write articles that answer questions and provide solutions to their unique information requirements.
Where To Get Ideas For Articles That Connect With Customers
By: Tiva Kelly | 08/06/2008 | Article MarketingWhat's the best way to create articles that spur readers to buy? The answer is creating articles from your own information base as pertains to your product.
The Real Magic of Article Marketing
By: Tiva Kelly | 02/04/2008 | Article MarketingGetting wide distribution of SEO articles is an important factor in article marketing. It's not the end when you submit an article to a directory. With the right focus and a little luck, it is just the beginning.
Why Information is Key for Successful Article Marketing
By: Tiva Kelly | 01/04/2008 | Article MarketingKnowing what publishers want is a big part of successful article marketing. Learn why publishers love content-driven pieces that are free of promotional material.
Write an Outstanding "About the Author" Box
By: Tiva Kelly | 28/03/2008 | Article MarketingAs a writer getting started in article marketing, you'll need to learn the basics of how to write an outstanding "about the author" box. What is an "about the author" Box?