The society we find ourselves in is filled with immediate connections. We can talk on a cell phone from virtually anywhere, we can instant message, text message and even send and receive images by phone. When websites are visited the end user may be less interested in learning all the fine points of a site than a computer user of even ten years ago.
Because we are inundated with immediacy it is possible that audio streaming may be a perfect answer to how to keep visitors logged on longer.
Many online businesses are supplying their visitors with an audio tour of the website. This tour blends visual response and audio presentation in a way that helps the visitor gain a clear picture of what they need to do to maximize their site visitation experience.
As your site visitor moves along in the presentation they may be encouraged to sign up for further information, eBooks or an ecourse that may be beneficial to them. The simple act of audibly asking a potential customer to sign up may seem a bit awkward, yet many online visitors will do so without a second thought IF the information presented is compelling enough to move forward along the steps you outline in your audio presentation.
The development of audio can be as simple as recording directly into your computer in raw form or you may be compelled to hire a professional audio voice over professional to create mp3 or WAV files that may add a more professional touch to your overall site presentation.
In face-to-face sales presentations you would ask the client to make a decision. This same approach is a key in online marketing though the use of audio. By gently guiding your customer through the audio presentation you can rely on traditional approaches in asking for a sale or at the very least moving to the next level in your site presentation.
Certainly your site can be designed to manage this without audio, but there is a certain long-term connection with audio that can't be easily dismissed.
The combination of compelling graphics in an audio tour or sales presentation can result in a much greater likelihood of sales completion.
The good news for established netrepreneurs is audio streaming can be added to your site at any time and may not require a significant alteration to your existing site. Audio streamign remains a powerful methods of furthering your online marketing objectives.
Related Articles
The Future Of Podcasting
By: Scott Lindsay | 31/01/2007 | Internet
We think of podcasting as a means of conveying audio presentations. It is also used for presenting video. The applications for podcasting are continually being refined and the growth of future applications continue to evolve as well.
A podcast in the future may be used by educational facilities to provide a...
Podcasts: Ecommerce On The Go
By: Scott Lindsay | 29/01/2007 | Marketing
Have you always wanted to try your hand at being a radio talk show host? Well, the Internet has made this possible for many online businesses through the use of podcasting.
This new audio delivery method was discussed at the turn of the century and began to develop rapidly by 2004....
Audio Streaming: Easily Captured
By: Scott Lindsay | 30/01/2007 | Internet
There was a time when it was difficult to distribute audio effectively over the Internet because the software used for listening was hard to come by and hard drive space was limited.
Today Internet users typically have three or more devices that can decode and play audio streams via the Internet....
List Building: Free Stuff
By: Scott Lindsay | 25/01/2007 | Internet
We've all hear about, read about or even been subjected to some of the amazing 'free' offers on the web. You know the kind where they offer an all expense paid trip to the Caribbean - all you have to do is click the link. You can get caught in...
Internet Marketing: Which Shoe Fits?
By: Scott Lindsay | 15/02/2007 | Internet
The discovery of niche keywords is an effective no-cost way to uncover marketing potential. Many online businesses simply rely on keywords or phrases they think best describe their product or service. By conducting a search to learn what niche keywords might bring visitors to your site you are likely to...
SEO: The Art Of Balance
By: Scott Lindsay | 21/02/2007 | Internet
One of the most lauded dreams for Search Engine Optimization (SEO) is to have the coveted top spot in a search engine for a particular keyword or phrase. The belief is that if you work hard enough at SEO techniques you can get the number one spot and your financial...
Audio Streaming: Adding Humanity
By: Scott Lindsay | 30/01/2007 | Computers
The headline read, "If your site doesn't have audio, it's going to be outdated soon." It's this type of headline that captures attention, especially if you are an online business that is seeking to grow your business, retain your existing customers and attract new prospects.
Where once we were satisfied with...
List Building: Signing Bonus
By: Scott Lindsay | 25/01/2007 | Internet
When you implement the strategy of list building into your website design you are likely to find that customers can be highly motivated to provide their email addresses if they can gain a comfort level in the information, products or services you offer.
Maximize Affiliation
Many netrepreneurs may become affiliates for complimentary...
Latest Marketing Articles
To Catch A Customer With Your Window
By: Anna Stenning | 21/08/2008
Looking at ways to attract a customers eye into a shop by putting good displays and keeping the displays simple.
Got a Glitch In Your Web Design? Time for a Professional!
By: Chris Coleman | 21/08/2008
Glitches in web design keep your site from functioning properly. Website design companies can identify and correct glitches to keep your site accessible to customers.
Launching a New Product
By: Andy Keeler | 21/08/2008
Every year thousands of new and improved products are launched across the United States. The vast majority of those products go unnoticed by the broader marketplace, which results in reduced sales volume for manufacturers and unnecessarily limited options for consumers. So what can be done to ensure that your new...
Exhibiting With Multimedia
By: Andy Keeler | 21/08/2008
Modern trade show exhibits are almost always outfitted with multimedia components such as monitors or speakers. Adding multimedia and internet connectivity to your trade show booth makes sharing information quicker and easier than ever, which has dramatically increased the profitability of trade shows for companies that do business online.
There are...
Affiliate Marketing Programs Overview
By: Guido Nussbaum | 21/08/2008
In this article we're going to have a look at affiliate programs that concentrate on selling products. You can signup for these affiliate programs and they'll give you a unique referral link for selling their product. How exactly these affiliate programs work and how you can profit from this type...
10 Ways to Supersize Your Affiliate Earnings
By: Egidijus Andreika | 21/08/2008
Affiliate marketing can be a superb way to increase one's income by leaps and bounds. However, not many people are too successful at it simply because they do not know the correct approach. Here are some ways in which you can jumpstart your commission earning potential through affiliate marketing!
1. Select...
Article Marketing To Boost Traffic And Profits
By: Jay Zebrun | 21/08/2008
Seasoned web marketers know they cannot rely on only one type of advertising to promote their web sites and products. It is by using a variety of advertising methods that they develop and grow their presence online. Article marketing is only one type of advertising, but it can be very...
Tell Them Why They Should Buy
By: Karen Scharf | 21/08/2008
Our customers don't know our products inside and out. They do not make the mental leap from features to benefits. We need to show them, to spell out exactly what our product or service will do for them.
More from Scott Lindsay
Of Frogs And Visionaries
By: Scott Lindsay | 06/02/2007 | Business
It begins as an idea. Once fully developed, the idea takes on a life that has roots in marketing, research, customer service and personal vision while wrapped in a unique blanket of promise.
The growth of the entrepreneurial spirit has much to do with creativity. The following quote is not attributable...
Entrepreneurial Research And Testing
By: Scott Lindsay | 06/02/2007 | Business
"Experience is that marvelous thing that enables you to recognize a mistake when you make it again." - Franklin P. Jones
Becoming an entrepreneur is about taking an idea and making a successful business from the sale of the idea. If the idea is a product, the sale of the product...
The Disappearing Silver Bullet
By: Scott Lindsay | 06/02/2007 | Business
Many individuals interested in a business startup are under the assumption that there is a magic silver bullet (or formula) for success. They are convinced that the successful businesses they have encountered gained access to this formula and are simply unwilling to share the knowledge with other aspiring business owners.
Somehow...
Improving The Odds Of Success In Ecommerce
By: Scott Lindsay | 05/02/2007 | Internet
Technological advances have allowed a series of potential revenue streams in the world of ecommerce. Certainly the technological revolution has allowed brick and mortar commerce to open its doors to international clients. And while this is a rather large tip on a rather large iceberg it's not the sum total...
Entrepreneurial Transitions
By: Scott Lindsay | 05/02/2007 | Business
Once you undertake the development of a business you utilize a variety of entrepreneurial skills. You find yourself working hard to keep things going, but there's a real sense of satisfaction in the work.
Recently I was told of a woman who had started her twenty-first business. In each case the...
8 Traits Of The Perfect Entrepreneur
By: Scott Lindsay | 05/02/2007 | Business
If you've considered the possibility of becoming an entrepreneur there are eight traits that are important in describing the perfect entrepreneur.
1. Risk Taker - Entrepreneurs understand that in order to make a profit they will need to assume a certain level of financial risk.
2. Business Manager - Entrepreneurs have a...
Social Entrepreneurs
By: Scott Lindsay | 05/02/2007 | Business
Many will view the world of entrepreneurialism as a means of developing a business to supply the financial requirements of household needs. The prevailing dream of most aspiring entrepreneurs is to work for themselves without the need to answer to a boss.
There is, however, a culture of entrepreneurs who not...
Entrepreneurialism: Research Vs. Intuition
By: Scott Lindsay | 04/02/2007 | Business
In the development of a business there is a certain amount of research that must be conducted. Most entrepreneurs find themselves immersed in some form of research whether they like it or not.
For many burgeoning entrepreneurs there is a question of whether intense research or personal intuition is the...
Marketing 
