Promotion of products is what companies do when it comes to marketing. Innovative ideas always help push their products into customers subconscious Pepsi is a perfect example of a company that aimed to market their product uniquely. This was done with them getting the most popular fashion designer in Japan, Nigo, to design a set of limited edition Pepsi’s. The combination of the two could only lead to great things, from a marketing perspective. You were bound to have sales, better customer awareness and popularity for both products.
Nigo is a famous and well sought after fashion designer from Japan. He is the creator of the popular Bathing Ape / BAPE
clothing line. Nigo’s creation of limited edition clothes was a reason for his Bathing Apes popularity. It was a brilliant marketing idea for Pepsi to team up with Nigo as it allowed for an inspiring marketing campaign. The release of limited edition Pepsi, designed by a high demand designer could only bear sweet fruit for both entities.Pepsi and Bathing Apes would benefit each other through this marketing plan. From one perspective Pepsi reaches a market that could see them as hip and cool. BAPE would reach a new audience resulting in interest a product many people never heard about. By Pepsi using the style that Nigo has used with his BAPE clothing line, it could have the same success. An increase demand for an elusive product. This marketing method creates a demand for a product resulting in more sales, which in the end make Pepsi very happy.
The benefit of Bathing Apes and Pepsi resulted in an increase in sales. With the release of the limited edition Pepsi’s, designed by Nigo, there was sure to be an increase in sales in the short run. The increase in sales affected Bathing Ape sales positively. The demand in the designer Pepsi cans resulted in a peak in interest for the popular Bathing Ape / BAPE clothing. This was a win win situation as a company’s main goal is to make a profit. This also helps them in the long run; sale wise as people could become attached to a brand, just because of the cross marketing. So Pepsi could receive customers who only drink their product because it was once associated with designer Nigo. The same could held for Bathing Apes as they receive customers who discovered their product through the limited edition Pepsi.
Pepsi and Bape together was the perfect marketing choice for both companies. It allowed for two highly reputed brands to join forces and push their respective product. The two companies could benefit from the exposure received from the two’s market share. Both Pepsi and BAPE could reap tremendous benefits from the exposure received from their products. The combination of Bathing Ape and Pepsi was a positive match especially for a culture that embrace the street design and soda pop. The two companies would also benefit from an increase in sales, as the demand for this product was so high, it would reverberate into the other segments of the companies market share.
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Hot Sell Nike Jordan, Bape, Af1 25th Anniversary, Gucci, Prada, Puma, Locaste Shoes on Xinqitrade.com
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