Boston Marketing Agency 451 Marketing Launches Massachusetts: It's All Here Website

Boston Marketing Agency 451 Marketing is proud to announce the launch of www.massitsallhere.com, a one-stop portal that provides individuals, families, tourists, businesses, and students with comprehensive Massachusetts resources and mutual connectivity to public, private and academic partners throughout the state.

"We are thrilled to have been chosen to design and develop the Massachusetts: It's All Here website," said 451 Marketing Founding Partner AJ Gerritson. "As someone who grew up here, went to school here, and founded his business here in Massachusetts, I embody the Massachusetts: It's All Here message and I am proud to help promote it."

Designed and developed by Boston-based online lead generation and public relations agency 451 Marketing, the site is the central element of the Massachusetts: It's All Here marketing campaign, a public-private partnership between the Commonwealth's Department of Business Development, MassEcon, MassDevelopment, and the Massachusetts International Trade Council.

"The It's All Here site, designed by 451 Marketing, will provide an innovative, collaborative, and sustainable platform for telling the Massachusetts story," said Massachusetts Secretary of Housing and Economic Development Greg Bialecki. "This new resource showcases all the Commonwealth has to offer provides a critical resource in our ongoing efforts to promote the state's global strengths."

The new site is a collaborative web-based effort focused on retaining existing employers and attracting new jobs, businesses and creative talent to Massachusetts. It connects a constantly growing network of those committed to establishing Massachusetts as the destination of choice for every business, young mind and new idea contemplating a home in Massachusetts. The adopted model, which categorically breaks information down into Grow here, Live here, Work here, Play here, Study here, allows for simple navigation and accessibility, as well as linkage throughout the Massachusetts ecosystem. Dozens of industry groups, regional councils, agencies, and organizations throughout the state have adopted the It's All Here logo and linked into the portal, providing the state with a common web-based resource.

About It's All Here

Originally formed and trademarked in 2003, It's All Here is a public private partnership between the Commonwealth's Department of Business Development, MassEcon, MassDevelopment, and the Massachusetts International Trade Council. The campaign is dedicated to maximizing job growth and regional economic prosperity in Massachusetts, strengthening Massachusetts businesses, increasing capital investment in the Commonwealth, supporting all regions and communities in Massachusetts, retaining the state's highly valued workforce, and supporting a diversity of innovative industries.

About 451 Marketing

Business lead generation firm 451 Marketing is a Boston-based communications agency that specializes in social media marketing, public relations, and creative development. The agency creates and implements customized communications campaigns for mid-size to large companies geared towards generating highly qualified business leads. Core competencies include: search marketing (SEO and PPC), social media marketing, traditional and online public relations, search leveraged public relations, Web 2.0 integrated website design and development, content development, and CRM integrations. For more information, visit www.451marketing.com.