Broad Marketing -vs- Niche Marketing

Marketing strategies vary for all sorts of reasons, the most important being the return on investment. Niche marketing has proven to be a top marketing strategy that has a high R.O.I.

For instance, ServicesAreUs.com caters:

* first to those that want a home based business,
* then to those that want an online home based business,
* then to those that are interested in a specific home based business opportunity (Google Adwords, Adsense, Affiliate marketing, etc).
* How to create a website that search engines will reward with high page rank.

This strategy has proven to work well for those who do not want to limit their field of competition to one niche. This broad marketing strategy is used to allow webmasters to take advantage of multiple niches within one market. Niche marketing is an important factor in eCommerce.

As stated above, because I have started with a broad market I am able to also targeted niches within this market. This will allow ServicesAreUs.com to be an authority on online home based business strategy, planning and opportunities.

With niche marketing you are unable to compete in broader areas of your market without possibly misleading search engine robots about the theme of your website.

If I were a Niche website I’d target only a small segment of home based business opportunities. For instance, financial management, legal, home office setup, etc either one would be a good start for a Niche website.

Niche websites when structured correctly are very successful, since there are numerous avenues you can use to market to your audience.
The mistake novas online marketers make is not knowing the size of the market they are catering to. Some may think they are catering to a Niche market and it turns out to be a broad market.

Don't worry about making a mistake like this because if you are consistently doing research on your market (broad or Niche) you will catch it soon and make the appropriate adjustments to your strategy.

Remember, mistakes are how we learn but research can prevent you from making multiple mistakes in the first place.
Many Niche marketers sell products such as downloadable books (eBooks) which is very profitable because when done correctly you have a targeted audience you can in most cases sell to many times over.

For instance, a “managing business finances” ebook may be attractive to those who purchased the “managing family finances” ebook.
Niche marketing is a great fit for those that have a tangible product. Many niche marketers use Affiliate marketing to assist in product sales.

Broad marketing on the other hand starts from the top of a market then branches out like roots on a tree. If structured correctly a broad marketing website will allow you to offer your audience more information.

Broad markets can compete with niche markets on some of the more targeted subnets. Some Internet marketers market via blogs which have proven to be as lucrative as having your niche or broad market on a website.

While there are many marketing strategies and tips you can limit the headache by concentrating on mastering one before integrating or moving to the other.