ArticlesBase.com - Free Articles Directory
Free Online Articles Directory
08.09.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


Calling cards stand out as the preferred means for international communication by South Florida's Hispanic markets

Author: Daniela Schmeichler Author Ranking Blue | Posted: 21-06-2006 | Comments: 0 | Views: 146 | Rating:  (53) Article Popularity - Blue (?) Got a Question? Ask.
Sign Up Now!

Miami, FL June 22, 2006 - Over half of South Florida's Hispanics calling their home country at least monthly, prefer using calling cards over other international long distance communication options. This trend varies by national background and other socio demographics.

In the 2006 report on international communication usage by Hispanics in South Florida, published by www.statmarkgroup.com - a marketing research firm specializing in the U.S. Hispanic markets and Latin America - Colombians, Peruvians and Central Americans are the most frequent users of prepaid calling cards.

Prepaid card usage stands out predominantly among males with a fair command of English earning up to $50.000 per year. However, Hispanic women are the most frequent callers, especially among those whose annual household income tops $60.000.

Ease of use and convenience are the key reasons for international calling card usage, making it possible to place a call on the go from almost anywhere. Latino consumers also associate calling cards with thrift, an advantage not usually associated with other international communication alternatives. Some weaknesses associated to this service are high connection rates, long numbers to dial and oftentimes busy lines.

Other international communication alternatives considered by South Florida's Hispanics to stay close to their kin are virtual rechargeable calling cards or pin free access numbers as well as international long distance plans offered by home country based phone services. 1010 123 and Voice over IP services are the least used services. Latin America telecom providers are increasingly showing an interest in gaining a share of South Florida's Hispanic calling market, offering up-to-date international long distance services that indicate growth opportunities in the near future.

"Four brands seem to be leading the competing calling card market in South Florida" says Orlando Riebman, director of Statmark. "National backgrounds do have a strong impact on choosing specific calling cards as premier means for communication, influencing brand preference".

Rate this Article: Current: 5 / 5 stars - 2 vote(s).

Article Source: http://www.articlesbase.com/marketing-articles/calling-cards-stand-out-as-the-preferred-means-for-international-communication-by-south-floridas-hispanic-markets-36387.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
About the Author:

About StatMark:
www.statmarkgroup.com specializes in the development of a range of market research solutions suited to answer many of the typical marketing research strategies and tactics issues marketing departments face on an ongoing basis. With over 25 years of experience, StatMark boasts a thorough knowledge of the Hispanic markets and its different cultures according to their country of origin. Latin Review is one of StatMark's published surveys. Each edition concentrates on specific U.S. regions and Hispanic communities. Demographics, telecom, banking and media usage are some of the topics covered.

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Related Articles

The Great Melting Pot - What Most Mobile Companies Don't Know.
By: Russell Snapper | 01/05/2006 | Advertising
When I was growing up in a small town in Washington State, I thought there were only around 5 or 6 nationalities of people who had major populations in the United States. After moving to the New York City area after college, I found out I was very wrong.

Virtual calling cards Are Taking Over the Web
By: Alex Davidoff | 23/02/2006 | Communication
A few years ago when cellular phone companies came up with "free long distance" plans most of us at the phone card industry thought that would be the end of the era, as we know it. A decade passed and we are still in business and... business is booming.

How To Choose The Best International Phone Cards
By: Ron Lonsdale | 23/05/2007 | Finance
International calling can get pretty expensive. Luckily there are international phone cards that can help you keep their international calling expenses under control. Phone cards are a great solution for international calling so knowing how to choose the best one is important. Using a phone card will help you in a...

Calling Card Platform: Venturing in Internet Telephony
By: Angela Hayden | 24/11/2007 | VoIP
Calling cards make long distance and international calling cheaper as compared to traditional public switch telephony network just paying a pre-charged amount.

Your Search Ends Here, Start Talking Now!
By: Feras Shoukeir | 11/05/2008 | Communication
In today’s world telecom is one of the booming sectors – the fastest and the shortest way to communicate and day by day it is improving a lot. We all are aware of the charges when cell phones launched, but today, it is affordable to everyone!

The See Saw Dollar And The Average Family
By: Murad Ali | 26/11/2007 | Careers
A lot of changes are happening as the dollar declines in value and countries begin to unload. All of this economic impact means little to the average person if they don't see a change in their own pocket book. The question then arises what is going to happen to everyone...

Disney World Events in November
By: Jose Negron | 09/11/2005 | Travel
The year-ending holiday season is the best time to pay a visit to the Walt Disney World Resort. There are more season-specific events during this time than any other.

Visiting The Magic Kingdom With Small Children
By: Jessica Mitchell | 14/04/2006 | Travel
When traveling to the Magic Kingdom with children, it is important to perform advanced planning before arriving in Florida.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

Telecom question.
By: dqs | 13-11-2007
What is an oss?

Human resource
By: ebachar | 13-11-2007
Where can i find Human resource agency in Bogota 

What is the DRAM market size?  
By: micca | 13-11-2007
What is the DRAM market size? 

Research on industry in Internet
By: williamabraham | 02-11-2007
I am looking for someone to do research on the Internet on a industry segment for Canadian market. I don?t want to spend days collecting data.  Can you recommend any person or company doing this?

Telecom technical assistant post model question paper
By: goldbell | 26-10-2007
i am applying for a telecom technical assistant post. i need a model question paper for that particular post

Software & security and recent faq's on sap - Bw
By: Peera | 22-10-2007
Software & security and recent faq's on sap - Bw

Q&A Powered by:
Powered by Yedda 

Latest Marketing Articles

Some Techniques for Good Copywriting
By: Robert Starr | 07/09/2008
Copywriting may appear easy, but it's the professional writer that makes it look that way.

Joint Venture Marketing: Running Ads for Little to No Cost!
By: Christian Fea | 07/09/2008
In the business world, or the world in general for that matter, getting something for nothing is a universally suspicious concept. "There's no such thing as a free lunch," "You always have to pay the piper," and such slogans are so commonplace they are cliche - and beliefs on which most people were raised.

Using Topic Based Articles To Build Incoming Links
By: Anil Vij | 07/09/2008
Content is king in the world of SERPs, and while more and more website owner are turning to publishing blog articles to help build Google PR, there is an easier way to maximize the impact and effect that your articles can get in terms of one way links by simply publishing articles to article directories.

The Power of a Strong, Well-Written Headline
By: Ramon Vela | 06/09/2008
When free to use our own creative marketing, as a VAR (Value-added Reseller) we achieve far better results than when we must use our vendor's marketing mandates.

Direct Marketing Tips And Solutions To Systematically Boost Your Profits
By: Paul Rowe | 05/09/2008
Direct marketing has two aspects, first to send messages or news directly to the customers without media interference, which includes email or telemarketing with consumers or business houses. Secondly, direct marketing focuses on driving purchases attributed to a specific "call to action".

Top 10 Ways To Get More Prospects Excited About What You Sell
By: Kathleen Ann | 05/09/2008
Your advertising copywriting needs to work hard to build up excitement and enthusiasm for your products or services. So much excitement that your prospects can hardly wait to whip out their credit card and buy what you sell. Try these top 10 ways to get more prospects excited about what you sell.

Finding The Clients When You Need Them
By: Chris Simpson | 05/09/2008
If you are in a situation where you need to get new clients, you may find that you are feeling stressed out about how your business is going. Whether you are new to the business or you have been working for a while, you should relax!

How To Market In A Bad Economy
By: Karen Scharf | 05/09/2008
Does this sound like you...the economy is going south, and you're starting to panic. You're worried about the financial health of your small business. You think about slashing your prices to stimulate your sales. You assume you need to cut back on your...

Article Categories






Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below