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Driven by the fast and healthy development of China economy and the strong domestic consuming power, China advertising industry is keeping a fast tempo. In 2007, the market volume of China advertising industry has reached RMB174.1 billion Yuan, equaling to 8.4% of US advertising market and 38.7% of Japanese advertising market.
The same as in other countries, the traditional (regardless of Internet platform) advertising market share in China is distributed mainly by TV, Newspaper, radio and magazine. The biggest pie was occupied by TV with turnover of RMB35.53 billion in 2005, and its increasing took around 13.7% and became RMB40.4 billion in 2006.
Since the Opening-up of Chinese advertising market to the outside world on Dec. 10th 2005, the exceedingly growing Chinese advertising market has attracted many multi-national advertising groups that boast of capital strength, scientific management methods, experienced operation, talented human resources and diversified business portfolio, bringing great challenges to domestic advertising companies.
In 2006, the 2nd year since China permit foreign investors to set up wholly foreign-invested advertising company, there are already 497 foreign-invested advertising companies in China, achieving RMB13.24 billion Yuan in 2006.
The report gives an elaborate study on the fundamentals, development environments of China's TV advertising industry. Besides, more attention is paid upon the development in major cities, key advertising companies as well as the State's policies towards advertising. In a word, it is a decision-making reference for corporate positioning and development strategies of enterprises.
To find out more details on our China TV Advertising Market Research Report, please click here or contact us.
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