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Dean Schmidt Drives Manufacturing Association PR Program
Author: Thomas Cutler  | Posted: 18-09-2005 | Comments: 0 | Views: 133 | Rating: (50)  (?) 
Manufacturer neglect, prompted the development and launch of the
intensive Manufacturing PR Media Blitz' program, a 90—day
program allowing even very small manufacturers to tiptoe into
the public relations arena driving quantifiable and measurable
impacts.
"Manufacturers spent the past fifteen years becoming lean,
efficient, and highly competitive while completely ignoring
their marketing and public relations efforts," according to
Thomas R. Cutler, the nation's leading manufacturing journalist
and CEO of TR Cutler, Inc. (www.trcutlerinc.com) based in Ft.
Lauderdale, Florida.
According to Dean Schmidt, Vice President of the Affinity
Program for TR Cutler, Inc., "We had to find a way for
manufacturers to rapidly experience ROI from an aggressive PR
campaign. 45 press releases in 90 days generates extraordinary
traffic to manufacturers' websites and optimizes search engine
rankings." Schmidt acknowledged that new website traffic from
potential customers often helps to quickly identify missing
"call-to-action" messages and results in revised or updated
websites.
Schmidt also noted, "With almost nine out of ten manufacturers
employing less than fifty employees, tight margins, global
competitiveness, and enticing spending alternatives, PR is often
relegated to the "back burner."
Cutler developed the PR Advantage Affinity program for
manufacturing associations' members. TR Cutler suggested that,
"Due to our leadership role in the manufacturing public
relations arena, we have decided to introduce a program that
will allow manufacturing associations to offer their members
deeply discounted PR services starting in September 2005. There
is no cost for the manufacturing associations to participate in
the program and offer these deeply discounted PR services to
their members."
In early Q3, Cutler conducted the largest North American
manufacturer survey about anticipated marketing budgets in 2006.
Statistically significant findings indicated that nearly
two-thirds (64%) of the manufacturers surveyed anticipate a
dramatic increase in PR budgets of 50% above 2005 levels;
travel, print advertising, tradeshow exhibiting, and direct mail
each revealed a 30% decrease in 2006 marketing versus 2005.
TR Cutler 954-486-7562 www.trcutlerinc.com
trcutler@trcutlerinc.com
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