Do your site visitors speak English?

<h1>Do your site visitors speak English?</h1>Author: <a title="Charles Jean" href="http://www.articlesbase.com/authors/charles-jean/3382.htm">Charles Jean</a> Are you unknowingly restricting your market to more than half of your potential customer base? Are you alienating an important number of your visitors? If, your site is only in English and not translated in other key languages, you undoubtedly are! Did you know that as of 2005, around 300M users accessed the Internet in English, while almost 700M users accessed it in another language? If we were to make a crude assessment, strictly English localized website are loosing 70% of their potential customer base from the start. To be more specific, the top ten languages used in the Internet, are in order, English, Chinese, Japanese, Spanish, German, French, Korean, Portuguese, Italian and Russian (internetworldstats). Even in the United-States, over 45M users access the Internet from home in another language than English, Spanish being the main language with over 26M users. The major companies recognize this situation and offer their website in different languages, some even going to the length of implementing specifically targeted version of their website, based on the target language. However, many websites or small business are neglecting this aspect, and hence loosing out on a chance of increasing their market simply by not repeating the same thing! Ironically, it's the smaller companies that should use the benefits of an easy and affordable method of increasing their customer base. 
So, what do I do now? Well, first you must determine the potential market your website service or product should target. Indeed, the necessity to translate your website in certain languages may be constrained if your site usability is confined to specific regions. Another good thing to do is to determine the specific web pages that need to be translated. Opening your website to the world doesn't require the translation of your entire website. If your site has a page that promotes the Whistler Mountain in BC Canada to snowboarders, there is probably no need to translate it in certain languages, as some markets would not be concerned. Once you have established the languages worthwhile for your site to be translated into, you should then have a website like <a href="http://www.eWebSolving.com">eWebSolving.com</a> translate your content. This affordable service will increase the audience for your business and undoubtedly generate more conversions.About the Author: Charles Jr. Jean is a computer engineering graduate and Law bachelor student. He is the owner of <a href="http://www.eWebSolving.com"><a href="http://www.eWebSolving.com" target="_blank">www.eWebSolving.com</a></a> which provides web solutions for small business and web based entrepreneurs.Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/marketing-articles/do-your-site-visitors-speak-english-15884.html" title="Do your site visitors speak English?">Do your site visitors speak English?</a>

Are you unknowingly restricting your market to more than half of your potential customer base? Are you alienating an important number of your visitors? If, your site is only in English and not translated in other key languages, you undoubtedly are! Did you know that as of 2005, around 300M users accessed the Internet in English, while almost 700M users accessed it in another language? If we were to make a crude assessment, strictly English localized website are loosing 70% of their potential customer base from the start. To be more specific, the top ten languages used in the Internet, are in order, English, Chinese, Japanese, Spanish, German, French, Korean, Portuguese, Italian and Russian (internetworldstats). Even in the United-States, over 45M users access the Internet from home in another language than English, Spanish being the main language with over 26M users. The major companies recognize this situation and offer their website in different languages, some even going to the length of implementing specifically targeted version of their website, based on the target language. However, many websites or small business are neglecting this aspect, and hence loosing out on a chance of increasing their market simply by not repeating the same thing! Ironically, it's the smaller companies that should use the benefits of an easy and affordable method of increasing their customer base.

So, what do I do now? Well, first you must determine the potential market your website service or product should target. Indeed, the necessity to translate your website in certain languages may be constrained if your site usability is confined to specific regions. Another good thing to do is to determine the specific web pages that need to be translated. Opening your website to the world doesn't require the translation of your entire website. If your site has a page that promotes the Whistler Mountain in BC Canada to snowboarders, there is probably no need to translate it in certain languages, as some markets would not be concerned. Once you have established the languages worthwhile for your site to be translated into, you should then have a website like eWebSolving.com translate your content. This affordable service will increase the audience for your business and undoubtedly generate more conversions.

Charles Jr. Jean is a computer engineering graduate and Law bachelor student. He is the owner of www.eWebSolving.com which provides web solutions for small business and web based entrepreneurs.

Rate this Article:

5 / 5 stars - 8 vote(s)

Re-Publish

Related Articles
Related Q&A

Article Source: http://www.articlesbase.com/marketing-articles/do-your-site-visitors-speak-english-15884.html

Article Tags: Web Development, Web Design, Translation, Localization

1. bob (14:19, 05.09.2008)

COOOOOOOLLL

Latest Marketing Articles
More from Charles Jean

Article Marketing Guide-What Why and How to Succeed.

By: Kanaga Siva | 04/07/2009
Article Marketing has become enormously popular in recent times. Thousands of articles are being submitted everyday to various article directories and article distributors. Unfortunately many of the articles submitted for marketing are sub standard with spelling mistakes, grammatical errors and inadequate knowledge of the subject. To cash in and to...

Promoting 4th of July Special Events

By: Kat Nocom | 04/07/2009
Activities like 4th of July programs and community concerts can be promoted through the use of printed materials like flyers, posters and banners. These prints have the potential to communicate an important message to people.

Selling 4th of July Crafts through Business Cards

By: Kat Nocom | 04/07/2009
People might be seeking for 4th of July crafts and gift items this upcoming federal holiday. These items can include personalized 4th of July placemats, Uncle Sam hats, Miniature American flags, Independence Day mugs and 4th of July t-shirts.

Promoting a Neighborhood Book Drive

By: Nikki Sabato | 03/07/2009
Book drives are a great occasion to strengthen community spirit and promote the importance of literacy. Marketing programs that entail donation of materials and time can be a challenge in today’s frenzied, fast-paced lifestyle. One way to promote this event affordably is the use of small marketing materials.

AN OVERVIEW OF RETAIL SECTOR

By: R.Yuvarani | 03/07/2009
Retailing is the sale of goods and services to ultimate consumers for personal, non-business use. Any institution may engage in retailing, but a firm engage primarily in retailing is called a retailer. Retailers serve as purchasing agents for consumer and as sales specialists for producers and wholesaling middleman. They perform many specific activities such as anticipating consumers' wants, developing product assortments and financing.

E-COMMERCE AND RETAILING

By: R.Yuvarani | 03/07/2009
The e-commerce market in India saw frenzied activity a few years ago, with just about everybody getting into the act. However, after the dot com bust, the Business to Commerce (B2C) market in India is now showing signs of revival. According to IDC India1, the B2C market has made good progress, despite a small base.

Promotional Products

By: Natasa | 03/07/2009
We are a site dedicated to helping you and your business market and brand yourself through the use of promotional products.

Lead Marketing MLM Needs

By: Adam B. Bellanger | 03/07/2009
No matter what is being sold and how great the products are, the success of any mlm business often comes down to lead marketing. MLM basic principles say that any product can be marketed as long as it fills some type of need in the marketing place. What an mlm marketer must do is to target specific leads and fill that need for them.