Do you own or operate a restaurant? Have you found that the latest economic challenges are affecting your bottom line? Are you worried?
Let's face it: When times get tough, people tighten their belts and make do with less. They may still go out to eat, but they'll do so less often, they may choose less expensive dishes and restaurants, and they may get pickier in a lot of ways.
And not only that: there's also more competition out there, and it's growing every day. But if you play your cards right, you do have a chance and may well come out ahead.
However, that's true only IF you act before your competitors do! The market has only room for so many restaurants, and those that are savvy marketers in addition to terrific restaurants are the ones that will survive -- and thrive.
Here are a few questions that will give you a good idea where you stand:
1. Are you looking at more and more empty seats lately?
2. Do you get quite a few walk-in customers, but they just don't come back as often as you'd like - if they come back at all?
3. Do you believe it would benefit your business if your customers were to bring all their friends?
4. Are your Mondays and Tuesdays too slow for your taste?
5. Do you ever have to throw out food on Mondays and/or Tuesdays because it goes bad for lack of customers who might otherwise eat it?
6. Are you losing wait staff because they're not earning enough in tips? Do you have to retrain new ones over and over again, and just when they get good, they're gone - again?
7. Would you like more business on slow days, or on ALL days?
8. Would you like to build a relationship with your customers so they'll become loyal fans of your restaurant?
9. Are you paying too much for your current marketing efforts, especially if they're not very effective?
10. Would you like to find out how you can leverage the power of the internet and smart copywriting to make more money?
11. Do you realize that just a handful of new customers can more than pay for setting up and running a system that can grow your business exponentially?
12. Do you know you need to use the internet more effectively but you just don't have the time -- or the know-how?
If reading about the internet makes you nervous, because you're not all that tech savvy, or simply because you don't have the extra time, don't worry. You don't have to do it yourself.
Surely, you have your hands full just running the restaurant, and you probably don't have enough free time to spend with your family as it is. You can easily let someone who loves internet marketing and knows how it works set it up and run it for you.
Quiz Results:
If you answered YES to even ONE of the above questions, you need to seriously consider leveraging the power of the internet to build your business. Find yourself a web marketing specialist to help.
If you answered YES to more than three questions, you absolutely must take action right away - before your competitors do.
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