R.Yuvarani M.Phil Scholar, Department of Commerce Periyar university, Salem-11
E-COMMERCE AND RETAILING
The e-commerce market in India saw frenzied activity a few years ago, with just about everybody getting into the act. However, after the dot com bust, the Business to Commerce (B2C) market in India is now showing signs of revival. According to IDC India1, the B2C market has made good progress, despite a small base. The growth, though significant, is comparatively small when compared to the B2C market in the United States of America, which touched $50.3 billion last year2. The growth has to be seen in the light of the fact that in India,
Internet usage is largely an urban phenomenon. Though companies like ITC, with their e-copal model, have taken Internet usage the farmer in India, in urban India, he Internet access charges are on the higher side. However, with the sharp decrease in the rates of personal computers, the market for home PCs should see a boom and this should aid the further development of e-commerce in India. Another factor, which has affected the rapid development of ecommerce in India, is the slow development of the delivery and payment infrastructure. Unlike in the developed markets, where a single service provider may handle deliveries throughout the country, delivery companies in India are fragmented. The level of service provided by them, to the customers, is also negligible. Customers in India also hesitate in making transactions b way of credit cards, on the Internet. Despite all these factors, certain ecommerce Models in India have met with success. Bazee, Fabmall, Times Internet, Rediff and Sify are examples of some of the successful e-commerce portals in India. Times 1 “Towards Net Profits”, Business world, March 24, 2003. 2 “Towards Net Profits”, Business world, March 24, 2003.
- Related Videos
- Related Articles
- Ask / Related Q&A
- E-commerce And Bottled Water
- Td Commerce Bank, Why Merge?
- The Best E-Commerce Business Solutions in the Market
- Finding an Appropriate Professional E-commerce Design For Your Online Site
- Six Essential Guidelines for Getting Success of E-commerce Website
- Profit Oriented E-commerce Solutions
- The Usual Elements of E-commerce Business Applications
- Looking For E-Commerce B2B Solutions in the Market




Tips For Excellent Marketing Promotion
By: Rolf Joho | 08/11/2009Marketing promotion can be the very life line of a company or business. It is pretty crucial to engage only those viable marketing promotion techniques that are guaranteed to yield the right results. However, when it comes to marketing promotion, many business people or advertisers get it but, what they...
Safety As A Marketing Tool In Real Estate
By: Rolf Joho | 08/11/2009In today's market it can be very difficult. That's why having any little trick up your sleeve will help in moving a house on the market. One overlooked marketing aspect in real estate is safety. Modifications made to a house with safety in mind are a great asset to any...
6 Benefits of Having Your Own Real Estate Website
By: Elizabeth McLachlan | 08/11/2009The advantages of advertising on the Internet are endless for any industry - in particular the Real Estate industry. Property portals and classified sites are a great way to advertise your listings but having you own website is the ultimate online marketing tool and allows you to take advantage of...
How To Market Your Real Estate Website Online
By: Elizabeth McLachlan | 08/11/2009Developing a website is only the first step in your online marketing campaign. You also have the task of ensuring that your site is visible, which includes strategies and techniques applied to drive traffic to your site. This is an essential part of your online campaign and deserves a lot...
A Guide To Yellow Page Advertising
By: Rolf Joho | 08/11/2009Yellow page advertising offers great promise to those that venture into it. Consumers will employ the ultimate guides as they seek to fulfil all the obligations they have while purchasing and getting the services they need in life. For you who is thinking of making yellow page advertising work for...
Article Marketing For Link Building
By: Mike Jensy | 08/11/2009I know for a fact that article marketing is an effective way to build links back to my websites because it's been the primary method that I have used to build links to my websites for years now. And why should you care that I have been using this method? Because...
Weeding out the tire kickers in the home business industry
By: Greg Schmidt | 07/11/2009A little article about difference between a 97%er and a 3%er in the home business industry.
How To Plan For A Successful Trade Show with Social Media, Promotional Gifts & Other Activities
By: Dan Toombs | 07/11/2009This article looks at a number of things you can do to make your next trade show a success. Proper planning, preparation and promotional gifts all play a big part.
FUTURE TRENDS OF RETAIL IN INDIA
By: R.Yuvarani | 08/10/2009 | MarketingRetail is India's largest industry, accounting for over 10 per cent of the country's GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market.
CATEGORY MANAGEMENT
By: R.Yuvarani | 30/07/2009 | MarketingCategory Definition is the first step in the process. The definition of the category has a significant impact on the subsequent steps. A category definition should be based on how thecustomer buys, and not on how the retailer buys. For example, for a grocery retailer, aerated drinks may be one category, ready to cook meals, another and health drinks, a third category. Category definition varies from retailer to retailer.
CREDIT MECHANISMS ADOPTED BY HDFC (INDIA) FOR FUNDING THE LOW INCOME GROUP BENEFICIARIES
By: R.Yuvarani | 17/07/2009 | FinanceHDFC has been making continuous and sustained efforts to reach the lower income groups of society, especially the economically weaker sections, thus enabling them to realise their dreams of possessing a house of their own.
FUTURE TREND : SCOPE OF 24hr RETAILING
By: R.Yuvarani | 09/07/2009 | MarketingThe concept of 24hr. retailing in India has been present only in very limited formats like the pharmaceuticals (Apollo) and fuel retail outlets (H.P, Reliance etc.) and the other retail formats used to operate only till the early hours of the night. But because of the changing lifestyles and the buying habits of the consumers the retailers have been extending their operating hours till late nights.
Environmental Pollution
By: R.Yuvarani | 09/07/2009 | Social MarketingThe environmental problems in India are growing rapidly. The increasing economic development and a rapidly growing population that has taken the country from 300 million people in 1947 to over one billion people today is putting a strain on the environment, infrastructure, and the country’s natural resources
CATEGORY MANAGEMENT
By: R.Yuvarani | 04/07/2009 | MarketingRetail is often termed as a business of responding to change. Today’s retailer is faced with a rapidly changing and demanding consumer, intense competition, and pressures on costs. The combinations of the business condition that exist today and the advances in technology have created an opportunity for the development of new management approaches.
OVER VIEW / RECENT TRENDS IN THE INDIAN RETAIL SECTOR
By: R.Yuvarani | 04/07/2009 | Marketingdramatic transformation. The traditional formats like hawkers, grocers and paan shops co-exit with modern formats like Super- markets and Non-store retailing channels such as multi level marketing and teleshopping. Modern stores trend to be large, carry more stock keeping units, have a self-service format and an experiential ambience.
FORCES IN THE RETAILERS MACRO ENVIRONMENT
By: R.Yuvarani | 04/07/2009 | MarketingVarious elements such as demographic, legal, social, economic and technological variables affect an organisation and its marketing efforts. It is now recognized by all that even a well concerned marketing plan may fail if adversely influenced by uncontrollable factors (demographic, legal etc.). Therefore the external macro environment must be continually monitored and its effects incorporated into Retailer's marketing plans.