R.Yuvarani M.Phil Scholar, Department of Commerce Periyar university, Salem-11
E-COMMERCE AND RETAILING
The e-commerce market in India saw frenzied activity a few years ago, with just about everybody getting into the act. However, after the dot com bust, the Business to Commerce (B2C) market in India is now showing signs of revival. According to IDC India1, the B2C market has made good progress, despite a small base. The growth, though significant, is comparatively small when compared to the B2C market in the United States of America, which touched $50.3 billion last year2. The growth has to be seen in the light of the fact that in India,
Internet usage is largely an urban phenomenon. Though companies like ITC, with their e-copal model, have taken Internet usage the farmer in India, in urban India, he Internet access charges are on the higher side. However, with the sharp decrease in the rates of personal computers, the market for home PCs should see a boom and this should aid the further development of e-commerce in India. Another factor, which has affected the rapid development of ecommerce in India, is the slow development of the delivery and payment infrastructure. Unlike in the developed markets, where a single service provider may handle deliveries throughout the country, delivery companies in India are fragmented. The level of service provided by them, to the customers, is also negligible. Customers in India also hesitate in making transactions b way of credit cards, on the Internet. Despite all these factors, certain ecommerce Models in India have met with success. Bazee, Fabmall, Times Internet, Rediff and Sify are examples of some of the successful e-commerce portals in India. Times 1 “Towards Net Profits”, Business world, March 24, 2003. 2 “Towards Net Profits”, Business world, March 24, 2003.
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