Effective Office Furniture Catalogs

Office furniture is a highly innovative product that continues to develop in both aesthetics and function. Furniture companies are researching more methods to improve both elements of their product. In terms of function, companies like Herman Miller have just launched a new line of modular furniture whose components have been transformed from rectangular, straight-edged parts to include sleeker, snap in place technology with easier to assemble, interlocking joints. Some furniture companies are now going into advanced research on the human spine’s curvature and position when typing on the computer. All these developments are bringing office furniture to the next level.

When it comes to marketing office furniture, of course nothing beats allowing customers to try the furniture in the showroom for comfort and functionality. When it comes to aesthetic appreciation though, small marketing materials such as brochures, catalogs and calendars can be directly effective mediums. Below are some ideas how each can be used to market office furniture.

•    Brochures-A marketing budget need not have to cover expensive marketing strategies for office furniture. Customers can avail of cheap color printing of high-quality brochures. Brochures today can be customized to have various designs, not limited to the standard three fold brochures. Brochures can now feature an artistic balance of text and graphics with designs that customers can upload onto an online printer’s website.

•    Catalogs-Catalogs are highly graphic mediums and ideal formats for showcasing not only individual pieces but entire module designs assembled together. Here, furniture makers can take advantage of larger-sized catalogs to contribute design ideas, including color swatches, materials, or finishes to help customers decide on a style they prefer. Online printers again offer catalog printing at cheap printing prices and , often discounted rates for bulk orders. Customers can choose from a list of paper thicknesses and finish such as matte or glossy for a professional look.

•    Calendars-Calendars are easy to produce marketing materials that can be chosen from expertly-designed calendar formats offered by print shops. Customized photo images of office furniture can easily be uploaded and inserted into any calendar format. Full color printing enables front and back printing of vivid, calendar images. A calendar can showcase an entirely new collection annually, it can serve as giveaways during events or furniture fairs, or it can be sent as thank-you gifts to clients.