Email Marketing - TOP 10 TIPS -
Brought to you by: SmartLeadz.com
#10 Build Your List at Every Opportunity
Build your list at every opportunity you have. If you have a retail location, add a point-of-sale sign up form. At conferences or events, ask everyone you speak with if you may add them to your list after you exchange business cards. Finally, add your newsletter sign-up form to every page on your web site. You can even use the sign-up form generator within iContact to automatically generate the code you need.
#9 Avoid Excess Punctuation or Capitalization
Don't use ALL CAPS or multiple exclamation marks within your subject line or body. Doing this will trigger spam filters.
#8 Include both Plain Text and HTML
Be sure to include both a plain text and an HTML version of your newsletter. SmartLeadz will automatically detect which subscribers can view the HTML message and which can only see the plain text message. If you don't include a plain text message, around 5% of your recipients will see a message with nothing in it.
#7 Familiarity Encourages Opens
Make the From Name for your messages either your company name or the name of a person at your company. Once you choose a From Name, keep it consistent. During the split second decision subscribers make whether to open your email, the most important factor in their decision is whether the From Name is familiar to them.
#6 Add a Note about Deliverability
To improve message deliverability, add a message at the top of your emails that says something like: "To ensure receipt of our emails, please add something@yourcompany.com to your Address Book."
#5 Be consistent with your sending frequency.
Pick a schedule, whether it is weekly, bi-weekly, or monthly and as often as you can stick to that schedule. This way, your customers will come to expect and anticipate your company's communications.
#4 Timing is key with Business to Business Communication -- In most cases it is best to send business to business emails Tuesday through Thursday. We've found that the best times of the day to send are just after the start of the day around 9:30am or just after lunch around 1:30pm. It is best to avoid sending business to business emails after 4:00pm or on weekends.
#3 Timing is key with Business to Consumer Communication -- In most cases it is best to send business to consumer emails either between 5:00pm and 8:00pm Tuesday through Thursday or between Friday evening and Sunday afternoon.
#2 Only include content relevant to the type of content the person has requested. As long as one provides value--whether by providing content on a topic a recipient is interested in or a discount off a product related to one purchased previously—-people will allow you to continue to contact them.
#1 Only send emails to persons who have requested to receive them. Unsolicited email is, of course, called spam. Sending spam will ruin any legitimate organization's reputation and brand value startlingly quickly. Rule number one of becoming an intelligent email marketer is to never send unsolicited email.
For more information about how to launch a successful email marketing campaign please call us toll free at 866-314-7586 or email info@smartleadz.com and one of our marketing specialists will be happy to assist you.
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About the Author:SmartLeadz ™
A full spectrum marketing firm offering:
Exclusive Real time Internet Leads
Live Call Transfer Leads
TRIGGER Data Leads
High Impact Data Lists
Voice-Fax-Email Blasts
Predictive Dialer Campaigns
Customized Telemarketing Campaigns
Direct Mail - Custom mailers
Interactive Voice Response Marketing "IVR”
SmartLeadz™ understands that the lifeline to any successful business is profitable leads in the pipeline. We have perfected every means to identify a quantity of qualified prospects and deliver them to you in real-time and on budget.
Don't Put All Of Your Eggs In One Basket...
SmartLeadz™ has an array of powerful and effective marketing tools and techniques designed for your success.
We have invested hundreds of thousands of dollars perfecting the formula to create SmartLeadz™. Starting with the way we capture the applications to bring you qualified prospects who want to speak to you. Our creative advertising , web placement, search engine optimization, Interactive Voice Response Technology, direct mail campaigns, our highly trained staff and the finest lead management software in the industry all play a key role in the quality of our products and services.
-We Didn't Invent The Mortgage Lead... We Just Perfected It-
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