Kat Nocom is a Content Writer, with an experience as a Technical Writer for a Publishing company. Currently, she resides in Los Angeles, California, working in the field of writing and marketing.
We must admit that as clients we are not too familiar with the printing jargon or the printing cycle. We do not get into the technicality of things but we appeal more to the visual. However, printing brochures are not as easy as telling time. There are measurements to consider, color percentages to mix, trimmings to take care of. Not familiar, right? Despite our unfamiliarity with the brochure printing services, we should ask, ask, and ask so we get to be familiar. Below are the five most common mistakes we, as clients, make in printing brochures:
3 Most Common Mistakes when Printing brochures
1. Be clear with your message. This is the first mistake we make. We are not clear on what we want. Do we want a brochure, a postcard, a leaflet? After deciding, we must know how we want it done. The paper, the layout design, the size of the paper. Are there pictures? What size do we want our pictures to appear in the brochure? These are all part of the printing cycle. If this is not clear, all else is not clear.
2. Plan for lead time. Brochure printing services are not magicians. They do not print our orders in 24 hours especially if it is a brochure with a 4-color printing. Give ample time for our printers to print our requests. Discuss in advance the lead time needed so we could comply if there are materials gathering needed. There are rules to follow once our proof or blueprints have been signed and approved by us. Why is this? Because we just do not know that one small mistake in our eyes would mean one whole page of re-lay outing or re-printing them. So once the proof is with you - check, check and check!
3. Agree on a delivery date. This is where we always fight with our brochure printing services. We thought that after we signed and approved the blue print or proof today, tomorrow, our orders are delivered. Printing is one part, folding is another, packaging is yet another. After they print our brochure, if there needs some folding, folding is done and finally packing it for delivery to us.
See how it goes? This are simple things but creates the whole relationship we have with our printers. There are reliable brochure printing services who can give us the best customer service and great quality prints. Check on UPrinting.com.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Get Catalog Printing, Sell Sheet Printing ,four Color Printing ,full Color Printing ,booklet Printing at Lowest Rate
- Qcdcorp.com - Brochure printing | Cd core printing | Flyer printing
- Postcard Printing and Flyer Printing in New York City
- Commercial Printing: All your Printing Needs are Right Here
- Cheap Printing: the Popular Print Products and Practices
- Printing Quotes: Which Print Products are Cheap But Worthy?
- carbonless forms printing, NCR forms printing, 3 part carbonless forms printing
- The Secret Weapon of Business Printing: The Online Printing Company
How to Choose Your Medical Marketing Consultant
By: Moe Tamani | 22/11/2009When it comes to the marketing of your medical company or online business you can't neglect to pay strict attention to the medical marketing consultant that you choose to handle your doctor office marketing. Marketing for doctors can be made simple when you choose to turn all your marketing needs...
Medical Marketing Ideas For Physicians
By: Seomul Evans | 22/11/2009When it comes to marketing ideas for doctors you will quickly discover that the most effective forms of marketing involve online marketing. Internet marketing for doctors is by and far the most efficient means of advertising available to physicians. In fact, doctors who use Internet Marketing have reported that over...
Unhappiness in Life Causing Marriage Issues
By: Kris Ann | 22/11/2009Stress is perhaps one of the biggest factors to causing unhappiness in a marriage. Some people think that stress is created only from inside the marriage about things like child rearing, money, and sex. But what if you are miserable with every other aspect of your life? How does that affect your central relationship?
A guide to marketing on the internet
By: Anthony | 21/11/2009There are many tricks to getting maximum exposure for your website. Luckily, these tricks are completely free. Without offers or paid promotions, I will teach you how to market your product, your website, or yourself on the internet.
Things to Look for when Purchasing Promotional Products
By: Kris Ann | 21/11/2009Looking at the bigger picture when it comes to promotional product advertising, what exactly should you look for when it comes to this form of advertising?
6 Reasons Why Network Marketers Working Online Need to Know Search Engine Optimization (SEO)
By: Dianne Ronnow | 21/11/2009Search Engine Optimization (SEO) is the way you plan and construct your website so that it can be discovered, analyzed, and then indexed by search engines. Good Search Engine Optimization (SEO) helps make the content of your website more relevant, attractive and easier for search engines and their crawling software...
Why Most People Fail in Online Marketing
By: Dhruv Patel | 21/11/2009As we all know, most businesses that start in their first three months will not make profit and in the end most will eventually give up for good. The question we should ask ourselves is why the figure is so high. Also, why people end up failing in a kind...
The Online Marketing Business
By: Dhruv Patel | 21/11/2009Marketing of products online have become a very good way of advertisement, online marketing allows a manufacturer or company or even an individual to launch products online. This will help the users of the product understand what it is all about descriptively and even make it more familiar to them....
Selling Jewelry using Printed Brochures at Home Parties
By: Kat Nocom | 04/11/2009 | MarketingWith the correct preparation and marketing tools, you can sell your jewelry collection through home parties. And the best way to promote your home parties and your jewelry collection is through a quality the host and the attendee may get from home parties.
Errors in Printing Brochures
By: Kat Nocom | 04/11/2009 | MarketingWe do not get into the technicality of things but we appeal more to the visual. However, printing brochures are not as easy as telling time.
How to Market through Cheap Brochure Printing
By: Kat Nocom | 04/11/2009 | MarketingChoose unique cuts for your brochure. Depending on the paper used, some printers suggest die cutting to create a uniquely shaped brochure that would create customer retention.
Top 5 Qualities of a Brochure Printing Company
By: Kat Nocom | 04/11/2009 | MarketingMany brochure printing companies boast of their quality to encourage clients to engage their services. However, quality may refer to many things.
Marketing Your Banking Services through Business Cards
By: Kat Nocom | 04/11/2009 | MarketingIt is as simple as sending out personal letters to customers outlining your new product offerings and enclosing your business cards so they know whom to talk with if they are interested.
Selling Your Furniture and Giving your Business Card
By: Kat Nocom | 04/11/2009 | MarketingBuying furniture is an investment. Your customers have to know what to consider in choosing the best to get your money’s worth.
Color Poster Printing for Accountants
By: Kat Nocom | 04/11/2009 | MarketingPromoting accounting service using colorful posters is a good way of cutting through the stereotype and targeting a wider market share.
Poster Printing for Beginners
By: Kat Nocom | 04/11/2009 | MarketingPosters date back to as far as 200 years, mostly for attracting people to a specific political viewpoint, news and announcements or a new product or service.