Nikki Sabato is a writer with a background in landscape architecture and design. She currently works in the field of marketing and design communication.
Landscape and garden design fairs can be challenging to promote on a budget. However, there can be affordable and effective ways to market such events. If budget does not permit large scale, high-impact advertising campaigns, small-scale methods can work faster too. A possibly faster way to spread the message about an upcoming garden and landscape design fair is through the use of small marketing collaterals such as poster and flyer printing. There are easier ways to design and print flyers today. Apart from creating them using personal printers, online printers offer professional quality, flyer printing services at low, affordable rates, even throwing in free, added value services such as digital proofing and sample material catalog delivery. Below are some ideas on how flyers can be used as effective marketing tools for landscape design fairs:
• Flyers can serve as mini catalogs- Landscape installations appearing in a landscape or garden show can be printed in full color on flyers. The installations can look attractive on flyers. Flyers can feature full landscape designs, plant collections, paving and finishing materials, water feature installations, and sculptural elements. Online printers today can easily print large quantities of full color flyers with designs uploaded by customers or choose from professionally-designed templates. Customers are free to choose to use matte or glossy finished papers for a more polished look. Apart from landscape installations appearing at the fair, flyers can also catalog featured landscape designers; special lectures, demos and programs to be held at the fair.
• Flyers can be used as promo materials-Apart from just advertising the fair, flyers can double as promo cards that announce special discounts for early registrants, for students, the elderly, trade organizations, companies, landscape material suppliers, socio-civic groups, garden clubs, and plant collectors. The flyers can also double as materials to avail free giveaways from landscape supply stores, concessionaires and landscape design services at the fair.
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