Focus on Differentiation in Your Dental Office Marketing

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Attract New Dental Patients With Third Party Endorsements
By: James Erickson | 17/06/2008 | Marketing
Let others do the talking. People will believe their peers and/or local celebrities before they will believe you. You just need to give them something to talk about.

Dental Advertising, What Demographics Should I Mail to?
By: James Erickson | 18/06/2008 | Marketing
When deciding who to mail your dental advertisments to, think about more than what the patient looks like and/or what they do for fun. Think about the type of person that can afford your service and whether they would be able to get to you easily.

Your Dental Practice Marketing Grunt Work
By: James Erickson | 18/06/2008 | Marketing
Whether you are opening a new practice or experiencing a decline in local traffic, it may be necessary to endure a little grunt work. It might not be much fun, but it could very well be the things that keeps your practice going.

*Free* - Still the Winner in Dental Advertising
By: James Erickson | 21/06/2008 | Marketing
If you think the word 'free' makes you look cheap, if you think it will appeal to the wrong crowd... Think again. 'Free' makes people take a second look. It's entising.

Military Planning Procedure For Your Dental Practice Marketing
By: James Erickson | 13/07/2008 | Marketing
Plan. Plan. Plan. Track records, look at past figures and find out what is likely going to happen in your dental practice in the coming months. By looking back and planning ahead, you will be much more competetive and much more successful.

Event Based Dental Marketing - Take Notes on This One
By: James Erickson | 17/07/2008 | Marketing
Everyone wants to have beautiful white teeth on their most important days. Any time pictures are being taken, those involved do not want to be embarrassed by bad teeth. Take advantage of this fact and market to these people.

Attract New Dental Patients by Putting PR in Your Practice
By: James Erickson | 22/07/2008 | Marketing
Free publicity. Did you ever realize that there is such a thing in the dental industry? Follow these five steps to get your dental practice publicity rolling.

Dental Practice Marketing, Email Rules of Engagement
By: James Erickson | 13/06/2008 | Marketing
Create emailing rules for any staff-member in your dental practice that has access to the internet and your patients. Do it to protect your practice from possible bad publicity.

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Tell Them Why They Should Buy
By: Karen Scharf | 21/08/2008
Our customers don't know our products inside and out. They do not make the mental leap from features to benefits. We need to show them, to spell out exactly what our product or service will do for them.

The Number One Killer of Information Marketing Success and How to Avoid It
By: Caleb Scoville | 20/08/2008
The longer you hang onto an idea without implementing it, the less viable it becomes. It's better to implement and learn from your mistakes than to obsess over it for weeks or months that you could be focused on more important things.

Want to Attract New Dental Patients? Think About a Referral Contest
By: James Erickson | 20/08/2008
A referral contest is a great way to get your current patients bombarding you with new, quality patients. Referrals are always the best new patients, because they generally come in already liking you. So, why not do something to double, or even triple the number of referral you receive?

Relationship Marketing: Lead Scoring for Success
By: Christian Fea | 20/08/2008
Developing a relationship marketing platform for your business is an important step in every marketing campaign. Having a relationship marketing plan for your business puts the focus of your business on customer fulfillment and strong customer relationships.

5 Powerfull Tips For Optimizing Your Viral Marketing Campaigns
By: Paul Baican-Vist | 20/08/2008
The media has focused recently more on Viral marketing, or "refer-a-friend" email campaigns. These campaigns are making more active the recipients of promotional emails to forward the messages to their companions. They were garnering both positive and negative comments from customers, privacy advocates, and industry pundits. The main issue are the...

The "Secret" of Voice Broadcasting Exposed
By: David Seldon | 20/08/2008
Voice broadcaster exposes a little-discussed yet obvious "secret" that has major implications for those considering using voice broadcasting. Those considering utilizing voice broadcasting in their business should consider this before spending any money for voice broadcasting.

Article Submission Services: How To Choose The Right Company
By: Deep Arora | 20/08/2008
These days the mantra for modern business is marketing. Marketing plays an integral role in your end results of sales for your organiation. While you may understand the benefits, for many the process of article submission may be better left to experts.

How to Design a Slick and Professional Website
By: Chris Coleman | 20/08/2008
It's amazing how quickly business changes. Before the internet, the only contact you had with customers was using the phone and face to face. Now, due to the advent of e-commerce via the internet, customers can discern much about your company without leaving their office or home.

More from James Erickson

Want to Attract New Dental Patients? Think About a Referral Contest
By: James Erickson | 20/08/2008 | Marketing
A referral contest is a great way to get your current patients bombarding you with new, quality patients. Referrals are always the best new patients, because they generally come in already liking you. So, why not do something to double, or even triple the number of referral you receive?

Common Business Card Mistakes - From a Dental Marketing Consultant
By: James Erickson | 08/08/2008 | Marketing
Your personal business card is an important asset to your dental practice. Are you using yours its full extent? Those business cards that sit in your wallet, purse, pocket, or brief case should be used to attract new dental patient whenever possible.

Internal Dental Marketing - Undone Treatment... Done
By: James Erickson | 05/08/2008 | Marketing
You have a potentially untapped resource for production just sitting there in your filing cabinet; all of those people that have already been in to see you, and have not yet completed their treatment. You know the patients that I'm talking about. Get them back in, and boost your production rate for this month.

Have You Given Yet? Improve Your Dental Marketing Karma
By: James Erickson | 04/08/2008 | Marketing
Whether you call it 'karma' or 'goodwill' or whatever, giving to those who need some extra help is a great way to give yourself some warm fuzzies, and improve the image of your dental practice.

Attract New Dental Patients by Putting PR in Your Practice
By: James Erickson | 22/07/2008 | Marketing
Free publicity. Did you ever realize that there is such a thing in the dental industry? Follow these five steps to get your dental practice publicity rolling.

From a Dental Marketing Consultant - P is for Plenty
By: James Erickson | 21/07/2008 | Marketing
P stands for Plenty. Plenty of patients. Not "just enough" patients. We're talking about having a few too many, to keep you in constant motion. That's the goal, and here is why.

Event Based Dental Marketing - Take Notes on This One
By: James Erickson | 17/07/2008 | Marketing
Everyone wants to have beautiful white teeth on their most important days. Any time pictures are being taken, those involved do not want to be embarrassed by bad teeth. Take advantage of this fact and market to these people.

Dental Practice Marketing - Sell Anything to Anyone
By: James Erickson | 15/07/2008 | Marketing
Throw everything you thought you knew about marketing out the window. There are only three things that motivate people to buy. Use all of these things to get new dental patients in the door.