Ready to admit your website is just a little spoiled? Begin turning things around by visiting Make Website Profits . Grab my free report, 7 secrets of websites that really attract clients. From Cathy Goodwin, Your Website Marketing Coach. Visit me at Copy-Cat-Copywriting
OK, I don't have kids, but I know a spoiled brat when I see one. And I just ran across a cool quiz: Is your child a spoiled brat?
Some characteristics of spoiled brats:
* Frequent temper tantrums
* Not understanding needs vs wants
* Doe what he wants -- not what others want
* Demand to have all the latest new toys
* You are reluctant to show him off because he won't make a great impression
* Scare away visitors
* Tries to take control instead of doing what you want
Why do parents care when their kids are spoiled brats? Because spoiled brats are no fun to have around. They drive away the people you care about most. They embarrass you in public, especially when it's most important for you to make a good impression.
When we substitute "website" for "kids," can you detect some similarities? Here are some characteristics of spoiled websites:
-- They're filled with "nice to have" toys: flash, animation, and objects that buzz, whir and chirp. They have lots of new gadgets and they always want more.
-- They want to sit on the sidelines and enjoy compliments. They won't get their hands dirty selling products and services.
-- They embarrass their owners (who realize the website needs a makeover but they're afraid to ask). They control you ("I can't change what I offer - it won't fit the website's theme").
-- They disappear every so often (because their owners got locked into a 2-year web hosting agreement to get a free design and the hosting company isn't the most reliable). So they get a reputation for being temperamental.
What spoiled websites and kids have in common is this: Somebody decided that throwing money at a problem would make more sense that delving into what's really going on. So a troubled kid gets treats, toys and even cars. A troubled marketing concept gets buried under a four-figure graphic display that knocks your socks off.
The solution is the same for kids and websites. Back to basics. Set limits. Identify goals. What would be a reasonable expectation for today? Next week? Next year?
And then figure out how to get your website to do a little work around the house. Are you attracting clients? Screening clients? Collecting money? Saving time?
For instance, an experienced copywriter will create a site that motivates clients to hire you sooner rather than later. You might even be able to skip the obligatory "get acquainted" call.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Keys To Be Successful In Internet Network Marketing
- Second Tier Internet Affiliate Marketing Programs Explained
- Two Main Reasons Why Most People Fail To Make Money With Internet Affiliate Marketing
- Internet Network Marketing: How to Rise Above the Competition
- Becoming Successful in Internet Network Marketing
- Improving Content for Better Internet Network Marketing
- Learn Exactly How to Start Internet Affiliate Marketing Campaign in a Right Way!
- Viral Internet Marketing Technique - not Using it Could Kill your Online Home Based Business Internet Affiliate Marketing!
Get Noticed with Promotional T-Shirts
By: Alan Wilson | 12/11/2009Using promotional clothing as marketing tools is a way to make the most of an item that serves your business for the long term. Magazine advertising or television promotion have their uses in marketing campaigns however a promotional t-shirt is something that the people you provide them too will wear for a long time giving you a long term advertising component.
Get Noticed with Promotional T-Shirts
By: Alan Wilson | 12/11/2009Using promotional clothing as marketing tools is a way to make the most of an item that serves your business for the long term. Magazine advertising or television promotion have their uses in marketing campaigns however a promotional t-shirt is something that the people you provide them too will wear for a long time giving you a long term advertising component.
Custom Catalogs and Vinyl Banners: Trade Show Must-Haves
By: Sarie San Pablo | 12/11/2009Reliability. Have your product offerings ready when your prospective clients visit your booth to give the impression that you are ready to answer questions. If you are ready with these small things, customers know that you are reliable and ready to service their needs.
Promotional Products Are A Big Hit In A Trying Economy
By: Alexander Calvin | 12/11/2009Promotional products are a great way to advertise no matter what your budget may be.
Is Traditional Business Taking a Backseat to Network Marketing?
By: Josh Boxer | 12/11/2009The Internet never closes, it's reach is global, there is no light bill, employees and you don't need keys to get in. So why are people still buying franchises for a 1/4 million ot a million dollars? Ignorance.
How to Retail Sunglasses in Your Outlet in 5 Steps
By: Tom Tran | 12/11/2009Using the appropriate sunglass display fixture is crucial in attracting shoppers to buy your sunglasses. It is one of the most effective in-store tactics you can use to improve your sales and margins. Due to the different types of sunglasses available, it has become a must-have ornament for your outlet and you can check out the different sunglasses display fixtures around. Here's how to sell your products in your store in 5 steps:
A Needs Satisfaction Marketing Process Isn't Enough For Customers - They Want Dancing Pigs
By: Andy Johnston | 11/11/2009Unless someone has a need, there is no marketing. Until we take the time to identify legitimate needs and provide meaningful, valuable solutions ... we are just lining up dancing pigs. Here's how to discover real needs, decide what you are marketing and develop a strategy to satisfy needs in ways that are valuable to the customer and beneficial to your company. And, hey, dancing pigs is a fun idea.
Corporate Clothing Promotes Brand Awareness at Corporate Events
By: Dan Toombs | 11/11/2009Everywhere you look, people are wearing corporate embroidered and printed clothing. Hotels, banks, supermarkets and fast food restaurants all use promotional clothing very successfully to promote brand awareness and to help you the customer know who is employed by their company.
Making Money Online: Choose a Copywriter To Help You Become Successful On The Internet
By: Cathy Goodwin | 13/10/2008 | CopywritingAre you working with a copywriter to help you attract clients and increase revenue from your online business? Read on to find out how to work with a copywriter to get the most out of this relationship for your internet business.
How Copywriting Turns Website Traffic to Website Revenue Growth
By: Cathy Goodwin | 13/10/2008 | Internet MarketingDo you attract lots of traffic without enjoying the rewards? Test your website to see if you've made these 5 mistakes in online copywriting.
Finding Your Niche In A Crowded Online Market
By: Cathy Goodwin | 02/10/2008 | MarketingProfitable niches tend to fit one of two categories: "desperate buyers" and the "just one more." Here's how to tell the difference (and avoid one niche type that rarely succeeds online).
Website Marketing Before the Web Designer Comes: 5 Essential Strategy Questions
By: Cathy Goodwin | 02/10/2008 | MarketingRight after deciding, "I need a website," clients often say, "I need a web designer!" Actually, before even whispering the 2 little words "web design," you need to answer these five questions. The answers will change the way you relate to your web designer (and maybe you will realize you don't need one).
Copywriting When Your Offer Sounds Too Good To Be True
By: Cathy Goodwin | 01/10/2008 | MarketingYou've got a terrific offer and you can back up every single promise. Your offer is truly unique. But it's so special that nobody will believe you. Copywriting rides to the rescue with these 5 techniques.
From Client Attraction To Lifetime Revenue In 3 Essential Steps
By: Cathy Goodwin | 01/10/2008 | MarketingIndependent professionals (such as coaches, consultants, and virtual assistants) invest heavily in client attraction. But attracting clients won't bring in revenue without these 3 essential steps.
Has Your Website Become a Spoiled Brat?
By: Cathy Goodwin | 30/09/2008 | MarketingOne sign that a website needs a makeover: you're beginning to talk about it the way frustrated parents discuss their spoiled child. A website should be your hard-working marketing partner, helping you make money faster and with less effort. If yours isn't doing that, maybe you've let it become a little spoiled.
Begin Your Internet Marketing Program Without A Website
By: Cathy Goodwin | 30/09/2008 | MarketingMany independent professionals realize they need a website to grow their businesses. But they don't have time for a humongous website construction project and they don't want to drop thousands of dollars on design -- especially if they're not sure there's a market out there. Here's an easy way to piggy-back on your profile pages and get an website without a website.