If you are in the info products business, you must know that the name you give to your product is critical. Choose the wrong name, and you are sure to see a decrease is sales...
The name of your info product is vital. Whether it is an ebook, a package including CD & audio or a simple newsletter, you need to spend a lot of time before choosing the definitive name.
Do you think that Coca Cola, Pepsi, Nike and other Mac Donald's spend a lot of time to come with such big names? You bet.
Think about Kleenex, for example, they have "clean" inside. It's psychological. Whenever you hear the world Kleenex, you fell that you are clean. No wonder why they are so successful.
Try to choose a name that convey a benefit, like Kleenex. Even if it is not in proper English when people read it, the benefit should be perceived. Here, it's perceived with audition.
It's really powerful! Imagine, when I was a kid, I thought that Kleenex was the actual name, and not a brand.
It's the same for Colgate. I thought that the real tooth paste name was Colgate. I just realized (only a couple of years ago) that Colgate was a brand, and not the actual tooth paste name.
Do you think that this had an impact on their sales and profits? Heck, I am not alone in this case, thousands of people believe the same thing.
Another important secret: it is a proven fact that people like names with two letters that are the same.
I told you about Coca-Cola before... The two name start with a C. It's powerful.
Don't forget that you also need to get the matching domain name for your info product.
Once you have an idea for a name, grab the domain name, because you may be unable to find it at a later time.
Remember: come up with a great name for your product, because this will increase sales, and people will remember your product since it has a great name.
Here is what you need to do...
1) Add a benefit to your info product name like Kleenex
2) Choose two words which start with the same letter like Coca Cola
A good info product name is memorable, and imply the main benefit of your offer. It can make, or break a product, so be sure to spend time when naming your next product.
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