If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.
But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.
Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.
Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor's name and email address through your opt-in form.
And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.
All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve - the easy, wise way.
Another way is to use a virus to attract and keep visitors to your site.
Think about how a virus spreads from on person to another.
One person gets sick and just by sneezing they can give the virus to many more people... those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic.
That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.
Now let's look at using an E-book to start your viral marketing campaign.
First you create an E-book... a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend... and you give it to three people. In the book you encourage those three people to give it to their friends and family.
Before you know it the E-book is spreading across the Internet like wild fire.
Digital information duplicates easily and quickly so before you know it, thousands of people could be reading your free E-book.
Make certain that you let people know that they have permission to forward the E-book around the Internet.
When you create the E-book, you have the right to give people certain rights. One of those rights could be that you allow them to give the book to other people. Make it clear that this book is free to give away.
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