As a marketing consultant, many companies hire me because they are unable to make sales on their website, or their sales are very low. In this article I am going to show you how to easily increase your website sales with 5 simple marketing tips.
1. If you want to make sales and/or generate inquiries on your website, you must have persuasive and passionate sales text. Strong sales text is the number 1 most important aspect of a successful e-commerce website. I see so many websites that have either no sales text or very brief sales text and then they wonder why they cannot make a sale. You have to excite people into wanting to buy what you are selling, and to do that you need to write exciting sales text that explains the most important benefits of your product or service. To write great sales text put yourself in the situation of what would you say to a prospective customer if you were in a face-to-face sales meeting with them. Think of what questions they would have about your product or service and create answers to those questions. If you are not sure how to do this, ask a friend or a colleague what would make them want to buy your product or service. What questions would they have about your product or service? If you are still uncomfortable about writing sales text for your website, hire a sales copywriter.
2. Include your telephone number and a link to your contact form on every page of your website. Never make people search to find out how to contact you. Another reason why this is so important is that when you make it easy for people to contact you, they will trust you more. They know you are not hiding from them. How many times have you gone to a website and you were interested in buying something but there was no way to contact the company? When I am interested in buying something online and the website does not include the company's contact information, especially a telephone number, I do not buy.
3. If you sell products on your website, make it easy for people to buy with a credit card. Both Google and Paypal have made it extremely easy and incredibly inexpensive to add credit card payment processing to your website.
4. Add customer testimonials throughout your website. Few things in marketing work as well as customer testimonials. If you do not have any testimonials, one of the easiest ways to get them is to simply call your customers and ask them what they like most about your product or service. When they tell you, immediately write it down and say, "That was great! May I use that as a testimonial?" Nearly every person will say yes. It works like magic.
5. Offer a money-back guarantee. One of the biggest concerns people have about making a purchase, particularly online, is what happens if the product I buy is junk? Will I get my money back or am I stuck with it? To immediately put your customer's minds at ease, state your guarantee policy. Let customers know that they have no risk in doing business with you and that you stand behind your product or service. By adding money-back guarantees you will immediately see an increase in sales.
By implementing these 5 simple marketing tips, you will immediately see an increase in sales.
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Corporate Hierarchy Go Over the bosses Head?
By: coachpauline | 26-09-2008
I was hired at a financial services company 8 months ago. As a commission based sales person my compensation plan including a $25,000 salary was based on selling a product where my 1st yr earnings were projected to be between $100,000 &150,000 depending on my skill. The marketing that I was promised didn't materialize, the Sr. Vp who hired me left a new VP came in and the focus of my division changed to selling a product where the money to be made by a sales rep is alot less, so the new people who have come in have been hired at a higher salary and a higher commission. Everyone else from the old regime has been fired or left. I asked to be brought up to par with the new workers, especially since I am by far the top performer. I kept being put off, told that a newer, even better permanent compensation plan would be put in place as soon as a new Sr Vp arrivedand they dont want to change my comp plan twice. The New Exec Vp Is here-This newer, better comp plan was supposed to happen for the last 2 months-now I've been told it wont be until Jan. At an evaluation I was told I am an outstanding performer, I will be up for a promotion when a management position opens up in my division etc. Meanwhile my sales #'s are always #1 or #2(only ever beaten by my supervisor who has years of experience) while taking time out of my sales day to bring new people up to speed, who are on a better comp plan and at this comp plan I will be lucky to earn $50,000. My boss keeps putting me off until this newer comp plan goes into effect, but I cant afford to be producing results and not earning for another 3 months. SHOULD I GO OVER MY BOSSES HEAD AND EMAIL HIS BOSS W/ MY DILEMMAAND CC MY BOSS OR WRITE MY BOSS AND CC HIS BOSS?My bosses boss has the ultimate decision making power. I feel like I have some leverage right now that I may not have down the road. I am close to closing a huge deal for them that will be the largest in their portfolio. I have never worked in a corporate environment before-was a business owner so don't really know how this stuff works, but I am getting pretty fed up. Also I am going to be sharing my leads with all these new people and at this comp plan my sales will certainly drop. I will not go out and bring in more business from relationships that I have made over the years if I am not paid what I am worth and at that point I will have no leverage.
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