What does a virus have to do with marketing?
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions.
Public health nurses offer sage advice at flu season: stay away from people who cough, wash your hands often, and don't touch your eyes, nose, or mouth.
Viruses only spread when they're easy to transmit.
Viral e-mail marketing works great on the Internet because instant communication has become so easy and inexpensive. Digital format make copying simple.
From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation. Short is better.
Remember the K.I.S.S. standard....Keep it Simple Stupid. The shorter and easier to remember is always better than long and complicated.
Clever viral marketing plans take advantage of common human motivations.
The desire to be cool and greed drives people. So does the hunger to be popular, loved, and understood.
The resulting urge to communicate produces millions of websites and billions of e-mail messages.
Most people are social.
Nerdy, basement-dwelling computer science grad students are the exception.
Social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates.
People on the Internet develop networks of relationships, too. They collect e-mail addresses and favorite website URLs.
Affiliate programs exploit such networks, as do permission e-mail lists.
Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.
If you can design a marketing strategy that builds on common motivations and behaviors for its transmission, you have a winner.
Download Your Free Ebooks On Advertising: Free Advertising Secrets
- Related Videos
- Related Articles
- Ask / Related Q&A
- Why Are Internet Marketing Affiliate Programs Gurus Lying to You?
- All You Need To Know About Internet Marketing Affiliate Programs
- Internet Marketing Affiliate Programs-guaranteed to Make Money
- Internet Marketing Affiliate Program - What Do You Need To Succeed?
- Tips to Endorse Internet Marketing Affiliate Program
- Internet Marketing Affiliate Programs Explained
- To Succeed, You Must Track Your Internet Marketing Affiliate Programs
- Variations in Internet Marketing Affiliate Program Industry
7 Good Reasons to Have an Effective Website
By: Carl Roughsedge | 12/12/2009As a Director of an internet based marketing and graphic design agency I always encourage our clients and indeed any other business owners and Directors to consider their online strategy on a regular basis, at least annually. The main questions are, is the website fit for purpose, is their search...
Google Caffeine and the New Ranking Factors
By: Titus Hoskins | 11/12/2009Google Caffeine is the name given to Google's "Next Generation" search engine, which it will use to rank and index all the pages on the wonderful world wide web. According to all indications, this is not just another one of Google's infamous Updates, but a major "Overhaul" of its index...
Promotional Companies - Ratings for Them
By: Kris Ann | 11/12/2009On the internet there are hundreds of promotional product businesses selling their wares, however, they are not all alike. Ask these questions of the companies to be sure you are getting all the good value for your advertising dollar.
Brian Fanale, Some Tips I Learned in Online Marketing From This Internet Guru
By: David Michael Wood | 11/12/2009Recently, I had the honor of attending an exclusive event where I was able to meet with and interview some of the most influential leaders in online network marketing, including Brian Fanale, Norbert Orlewicz, and Todd Schlomer. At this exclusive event, I got the chance to pick the brains of...
Starting a Successful Business in Affiliate Marketing
By: Guido Nussbaum | 11/12/2009One way that you can be successful online is by selling things that other people have just put online. Though many folks go online thinking that it's necessary for them to have their own product, that simply isn't the case and in several cases, it's a way easier thing for...
Realistic Goals...Training...and Commitment Equals Online Success
By: Larry L. Miller | 11/12/2009Every day, I receive countless emails telling me how to make tons of money on the internet. Most of these offerings are so phony, you would think anyone could tell that the opportunity was nothing more than hype and lies. Anyone in their right mind would know that you can't...
What Would You Do? How to Prepare Your Business for Economic Downturn
By: Kendall Summerhawk | 11/12/2009What do you do when news on the horizon is predicting gloomy business weather? Learn how to take practical action no matter what the circumstances. Prepare your business for continued success with integrated marketing with soul principles that add both income and energy to any business in any industry.
Eurolanguage Translation service Croatia - Prevoðenje Europe
By: mikewillson | 11/12/2009The agency EUROLANGUAGE was founded with the clear aim of offering assistance and offering companies operating at an international level the best language solutions, beginning with the first piece of correspondence, multilingual Internet site – which today is a must – all the way to verbal translations.
Creating A Good Backend To Sky Rocket Your Internet Sales
By: Gerald Mason | 23/12/2007 | InternetIf you really want to be successful online, you need a back end system in place that's capable of selling to your customers again and again. If you only sell one product and nothing else, you're losing out on massive amounts of profit everyday. So, let's take a look at how...
How To Increase Your Click Through Rate
By: Gerald Mason | 23/12/2007 | InternetIt's amazing, the difference a higher click through rate (CTR) can have on your pay per click (PPC) campaign. Not only will you drive a lot more targeted traffic, but you also get better ad positioning for cheaper prices. This means the difference between an online business that barely pulls its...
Free Traffic Generating Techniques To Drive Tons Of Visitors To Your Website
By: Gerald Mason | 23/12/2007 | InternetGetting traffic to your site is critical if you want to make money online. However, the wrong traffic won't produce any sales. You need niche-targeted traffic; people who are highly interested in your product or service. If they aren't, they definitely won't buy what you have to offer. This article is...
Add Bonuses To Improve Greatly Improve Your Sales
By: Gerald Mason | 23/12/2007 | InternetPeople love getting free gifts. So, naturally, if your product comes with free gifts, people will be more inclined to buy. Offering free gifts/bonuses is one of the most powerful ways to increase your internet sales. This is because adding bonuses actually increases the perceived value of your product. This approach...
How To Increase The Life Time Value Of Your Customers
By: Gerald Mason | 23/12/2007 | InternetThis article is going to show you how to extract the maximum value from each of your visitors. The lifetime value of a customer is how much they spend with you over the years until they stop buying. Most internet businesses have very bad lifetime visitor values. This is...
How To Build A Good Long Term Internet Business
By: Gerald Mason | 23/12/2007 | InternetAmongst all the hype on the net about how to get rich overnight with a simple website, it's easy to get a little jaded. Many people try their hand at internet marketing, waver around a bit and never get the results they're looking for. This article is going to show you...
Internet Marketing: How To Write A Good Article
By: Gerald Mason | 23/12/2007 | InternetGood writing is a critical skill if you want to be successful online. Whether affiliate marketing, creating your own products or article marketing your words are your salesmen. They are what convert readers into buyers. This article is going to show you powerful and easy to implement methods guaranteed to make...
When Dating Leads To An Engagement
By: Gerald Mason | 20/12/2007 | DatingThe Engagement After a considerable time of courtship an engagement is established. An engagement is a mutual promise to enter into marriage in the near future. The young man frequently gives the girl an engagement ring which she wears on the third finger of her left hand. There are two types...