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Home Page  Marketing How to improve your customer relations with a promise |
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How to improve your customer relations with a promise Have you ever been promised something only to be disappointed later on? How did you feel about it? Today I will show you how you can "Under Promise" something for your customers and yet "Over Deliver" leaving your customer singing your praises to all of their friends, family and colleagues. The best way to illustrate this marketing strategy is by way of example; I promised to delivery a large quantity of marketing material to one of my customers, Steve, who needed them for a business promotion he was conducting in a few weeks time. I knew very well that I could delivery his order in the next few days. But I promised to deliver them by the following week. In a few days I called Steve and told him that his order was ready. He was ecstatic as he was expecting his order in a week's time. I "Under Promised and Over Delivered!" This strategy serves a dual purpose, firstly Steve was very impressed with my speedy delivery and secondly this strategy gave me some slack in case I encountered any unforeseen delays (which Steve would never need to know about, hence avoiding disappointment and giving satisfaction) Try this, it really works and produces overwhelming results.
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Article Tags: Business Opportunities, Internet Marketing, Marketing, E-books, Books, Electronic Books, Information Products, Direct Marketing, Homebased Business, Self-publishing, Book Reviews, Product Development, Print On Demand, Free Reports, Publishing On Demand Article Source: http://www.articlesbase.com/marketing-articles/how-to-improve-your-customer-relations-with-a-promise-23819.html About the Author:
Ken Ajoku is the author of "45 Powerful Marketing Strategies". To receive for FREE "The Secrets of Powerful Marketing", a seven part course by email worth £199.99 visit http://www.kajoku.biz now!
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