Remember Me
forgot your password?

How To Pep Up The Dullest Exhibition

There are many things an exhibition stand contractor needs to take into consideration. The product the client is wishing to display has to be considered first and foremost. After all, a diving suit will require infinitely different concerns to a new, state-of-the-art car and an indoor exhibition will need slightly different considerations to an outdoor.

An exhibition stand contractor will have to take into consideration the access to a stand, particularly if it is going to be outside. If the weather is debatable, and that covers everyday in Britain, then he will need to make allowances for if the stand was to get wet. It should not be allowed to become slippery and dangerous.

One exhibition stand contractor built a fantastic pristine white plastic stand outdoors to display a new range of garden furniture. Of course on the day, in traditional British fashion, the heavens opened for a total of two hours at the beginning of the show. Water and mud abounded all over the stand.

It was just after lunch that the rather rotund, middle aged man slipped on the surface of the exhibition stand, breaking his leg in the fall. This cost the company a lot of money in compensation and they determined never again to use the same exhibition stand contractor because he hadn't taken account of this possibility.

Another idea that these contractors may wish to take into account is the thunder storms. It was reported last year that an exhibition stand contractor was killed whilst erecting a rather elaborate creation to display Christmas trees.

Despite initial reports that a fight ensued over the tallest Christmas tree, it turns out that there was a stand malfunction in the particular displayer's attempts to have the biggest and best stand and his elaborate design was by far the tallest creation around. This led to a freak bolt of lightning hitting the stand, electrocuting the contractor while he worked.
The life of an exhibition stand contractor is not as easy as it may first appear. It's not a matter of dragging out the same old stands year on year for all different types of show. Trade shows and exhibitions cover such diverse subjects and pigs and poultry, interior design and the boat show. What would be good for one would be totally inadequate for another and if there's one thing these contractors cannot bear it's the thought that they may be inadequate.

Everybody knows there are a plethora of toy and gift fairs from November up until Christmas and that every year there will be several Ideal Home shows to wander around. But did you know there is also a stamp exhibition hosted every year? Granted, you wouldn't need a huge, elaborate stand for this but then it comes down to the designers to create something eye-catching that will draw attention to the product.

There are many shows that come with obvious themes and certain things you would expect to see. A wedding exhibition would, of course, be full of floaty material and pastel colours but you wouldn't expect to see this at a military fair. All well and good and making it easier for the exhibition stand contractor but what to do with the caravan and motor home show to make it look more interesting?

This is where they rely quite heavily on the graphics and good lighting. To make what some see as a boring subject look more interesting is always going to be more difficult than simplifying the busy stand.

Catherine Harvey

Display expert Catherine Harvey looks at the work of an exhibition stand contractor in his varied field.

Rate this Article: 0 / 5 stars - 0 vote(s)
Print Email Re-Publish

Add new Comment



Captcha

  • Latest Marketing Articles
  • More from Catherine Harvey

Online Advertising For Offline Businesses

By: Warren Miller | 07/01/2010
The versatility that the internet provides has certainly allowed new businesses to prosper, whether they are a primarily online or offline venture. Online advertising has the potential to add serious value to your business. However, it may be hard to determine the right advertising mix since there are countless ways...

Simple Advertising with Proven Results

By: Kris Ann | 07/01/2010
If you want to truly increase your business base and your name recognition you should implement promotional product marketing.

Effective Copywriting - It's easy!

By: Carl Roughsedge | 07/01/2010
What is effective copy? How do I produce effective copy for my purpose? What are the stages in producing effective copy?

Mobile Marketing is an excellent brand promotion technique

By: Harjeet | 07/01/2010
The concept of mobile marketing is comparatively new in the advertisement circuit of the world. Advertisers still prefer the traditional advertising methods for publicizing their products and services.

ASIM Visits SizabBantwana

By: jaco | 07/01/2010
On the 22nd October 43 pupils and staff from the American International School of Mozambique visited the SizaBantwana’s Nyongane Centre in Shabalala. This centre cares for about 50 children that have been orphaned as a result of AIDS. They provide the children with food, clothing and the loving care they desperately need.

The Rise of Travel Mugs

By: Amin Ramjee | 07/01/2010
Travel mugs have been growing in popularity since the 1980's and throughout years of reinvention they remain extremely popular. This article explores the rise in their popularity and how this product continues to evolve to fit the needs of its ever-growing demand.

christian louboutin pumps

By: ctrytoo | 06/01/2010
christian louboutin describetion

Email Marketing Getting Widespread At Present

By: san black | 06/01/2010
This article gives valuable information on email marketing software and helps in better understanding the process of optin email marketing. This can assist your in executing your business email marketing strategy in an helpful manner.

Is Cleanliness Next To Godliness?

By: Catherine Harvey | 19/09/2008 | Health
A look at how important cleanliness is to our health and how we can keep everything spotless with no damage to the environment with cleaning products.

An Exotic Location To Holiday

By: Catherine Harvey | 18/09/2008 | Travel
A look at Brazil as a holiday destination and what it has to offer families as well as honeymooning couples.

New Car Versus Used Car

By: Catherine Harvey | 18/09/2008 | Cars
A look at the pros and cons of buying a used car as opposed to a new one and the protective measures we can take to ensure we get the best deal for our money.

Internet Dating Loses Its Stigma

By: Catherine Harvey | 17/09/2008 | Dating
A look at the internet dating game and how it assists the older age group to start again when it comes to looking for a life partner.

Making A Change For The Better

By: Catherine Harvey | 17/09/2008 | Interior Design
A look at some of the changes in interior design that now sees us looking at ultra modern, loud and bold patterns in wallpaper and tiles for the home.

Raising The Inheritance Tax Barrier

By: Catherine Harvey | 15/09/2008 | Taxes
A look at some of the issues surrounding making a will and how future governments plan to bring about changes that will alter the amount you can inherit without incurring inheritance tax.

New Discoveries Could Lead To Better Cancer Treatment

By: Catherine Harvey | 13/09/2008 | Health
A look at some of the developments from scientists and researchers that have led to promising leads into cancer treatments.

If Music Be The Food Of Love, Play On

By: Catherine Harvey | 11/09/2008 | Music
A look at the moving force that is music. Used to invoke thoughts and feelings, music is an integral part of everybody's life in one form or another.

Submit Your Articles Free: Signup
Article Categories




Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.14, 1, w3)