ArticlesBase.com - Free Articles Directory
Free Online Articles Directory
24.07.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


How To Write A Press Release For Your Small Business

Author: Robert L Moment Author Ranking Blue | Posted: 30-03-2007 | Comments: 0 | Views: 22 | Rating:  (50) Article Popularity - Green (?) Got a Question? Ask.
Sign Up Now!
Robert  L Moment

How often do you take advantage of Press Releases as a PR Marketing Strategy? Many small business owners overlook the power of the press release. When you write a great release announcing a new service , products or a new direction and if positioned properly, chances are good that a reporter will pick it up and run a story on you.

Did you know that the media finds a large percentage of their story ideas on the Internet ? Writing a good press release will answer the 4 W's , Who, What, Where, When , and Why in the content of the press. Have a strong headline that will grab the attention of the journalist. It is important to have your keywords in the headline. Don't write the press release trying to sell your products or services. Your goal is to educate the journalist because they tune into one station which is What's In It For Me (WIIFM) and their target audience/readers.

So, next time you release something newsworthy, submit it to
online Press Release databases like these ones:

http://www.free-press-release-center.info
http://www.prweb.com
http://www.prleap.com

Writing a press release will help increase your link popularity and when you submit to Frëe Press Release Center they allow you to provide some keywords for your press release. With increase link popularity this will drive more traffic to your website and increase your page ranking. From a web strategy point of view consider upgrading your account with Free Press Release Center because your press release remain in their system forever.

When you write your press release it is very important optimize it for the keywords that are important for your website, services, products , books etc. This will translate into more traffic because when someone searches for information your website will be found and seen relevant by the search engines. Visit website www.goodkeywords.com which is a free service that will help you search for keywords and phrases related to your particular industry.

Embrace the power of writing Press Releases as PR Marketing Strategy for your small business.

Rate this Article: Current: 0 / 5 stars - 0 vote(s).

Article Source: http://www.articlesbase.com/marketing-articles/how-to-write-a-press-release-for-your-small-business-124486.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
About the Author:
Robert Moment is a small business coach, speaker, and author that specializes in teaching entrepreneurs how to start a successful and profitable small business. Visit http://www.howtostartyoursmallbusiness.com and take the FREE 7 Day e-course , "Turn Passion into Profit: Small Business Startup".
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Related Articles

God’s Big Idea for Your Business
By: Robert L Moment | 30/06/2008 | Small Business
Is your “Big Idea” for your business in line with God’s idea for your life? How can we tell?

Small Business Ideas for Teens
By: Samantha Asher | 17/07/2008 | Home Business
Do you want to make some money but can't get a job? Don't worry! Start your own business.

Is Starting a Small Business the Right Way for You?
By: Barry Share | 24/07/2008 | Business
You find most people set off to work for someone else every day although more and more are finding new careers by starting a small business.

The Cold Facts of Starting Your Own Small Business
By: Cynthia Macy | 15/11/2005 | Business
Owning your own small business is the new "American Dream". The dream is this: that you can work less, have less stress, have more time for your family, have more money, take more vacations when you want, retire early, enjoy life more. What is the r

7 Costly Small Business Marketing Mistakes Every Entrepreneur Must Avoid
By: Robert L Moment | 05/11/2007 | Marketing Tips
There are 7 costly small business marketing mistakes that every entrepreneur must avoid to have a successful business.

Seven Steps to Achieving Small Business Success
By: Robert L Moment | 05/02/2008 | Small Business
There is a formula for small business success. Follow seven proven strategies for small business success.

Black Women Entrepreneurs : the 7 Traits to an Exceptional & Successful Business
By: Robert L Moment | 09/12/2007 | Entrepreneurship
Black women entrepreneurs are turning their passions into profits. Black women entrepreneurs are starting exceptional and successful small businesses.

Does Your Business Really Need A Website?
By: Stuart Elwell | 14/08/2006 | Business
Are you undecided whether or not to have a website for your business? It can seem like a daunting and intimidating task to take on if you're new to it all – also taking up lots of time and effort.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

How to start a business selling corndogs at flee ...
By: pineknut | 26-06-2008
How to start a business selling corndogs at flee markets under a canopy

Q&A Powered by:
Powered by Yedda 

Latest Marketing Articles

Are You Making Money With Adsense?
By: Anthony Harriis | 24/07/2008
There are teenagers, still in high school, making a substantial income with Adsense each month. There are all types of individuals, ranging from stay at home parents to retirees, with little computer experience, now making a living from publishing websites or blogs with Adsense ads. There are all sorts of testimonials...

Guaranteed Ways to Make the Most With Adsense
By: Anthony Harriis | 24/07/2008
Google Adsense is one of the most talked about money making programs on the internet. Everyone knows the profits that are possible with this simple to use advertising program and most website owners understand that the greatest profits come from specific keywords with relatively popular, resulting in a higher payout....

How A PR Firm Quotes Project Rates
By: Amy Nutt | 24/07/2008
There are several elements factored into a quote from a PR firm. There is also the fact that no two quotes will be the same because every individual seeking out a public relations firm needs something a little different. The PR firm provides a number of different services that benefits each and every business that seeks out what they have to offer.

Have You Started Work on Your Fall Book Promotion Yet?
By: Marsha Friedman | 24/07/2008
Even though it seems like the fall season is eons away, it will be here before you know it. With that in mind, have you thought about how you are going to get your book out there and known by the book buying public? Read on to find out how!

A Review of the Janglefish Income Opportunity
By: Brian Garvin | 24/07/2008
If you are looking for interesting opportunities in terms of network marketing, you'll soon find that opportunities with unique products will catch your eye. With the now-defunct company Janglefish, that was streaming music online. Janglefish was an opportunity that allowed users to download their favorite songs for a...

A Review of the IMAN Beauty Income Opportunity
By: Brian Garvin | 24/07/2008
IMAN has a cosmetics and skin care product for women of color, especially for African-American women. African-American women have such a broad range of skin tones that finding the right shades of color are difficult to do. For this reason, Iman Beauty has come up with a wide...

A Review of the Immunotec Income Opportunity
By: Brian Garvin | 24/07/2008
Immunotec is a health based company offering products backed by science and opportunities for distributors to create financial freedom. Founded in 1996, Immunotec has grown tremendously with over 15,000 distributors throughout the United States and Canada. The company has managed to remain debt free since its inception with major banks...

A Review of the Inetekk Income Opportunity
By: Brian Garvin | 24/07/2008
If you are involved in network marketing, you are already aware of the fact that one of the things that you have to really invest in is tools that will help you build your downline and because of this, you will need to take a good look around at the...

More from Robert L Moment

God’s Big Idea for Your Business
By: Robert L Moment | 30/06/2008 | Small Business
Is your “Big Idea” for your business in line with God’s idea for your life? How can we tell?

How to Handle Customer Complaints
By: Robert L Moment | 25/02/2008 | Customer Service
Turn customer service complaints into sales. Learn how to make every customer interaction count.

Seven Steps to Achieving Small Business Success
By: Robert L Moment | 05/02/2008 | Small Business
There is a formula for small business success. Follow seven proven strategies for small business success.

Seven Realistic Ways to Achieve your New Year’s Goals
By: Robert L Moment | 27/12/2007 | Goal Setting
Have you ever completed all of your New Year's Resolutios? Learn seven realistic ways how you can achieve all of your New Year Goals .

Black Women Entrepreneurs : the 7 Traits to an Exceptional & Successful Business
By: Robert L Moment | 09/12/2007 | Entrepreneurship
Black women entrepreneurs are turning their passions into profits. Black women entrepreneurs are starting exceptional and successful small businesses.

7 Steps to Creating a Successful Small Business Marketing Plan
By: Robert L Moment | 08/11/2007 | Marketing
Small business marketing is the key to attracting your ideal customers for growth and profit.

7 Costly Small Business Marketing Mistakes Every Entrepreneur Must Avoid
By: Robert L Moment | 05/11/2007 | Marketing Tips
There are 7 costly small business marketing mistakes that every entrepreneur must avoid to have a successful business.

Six Keys to Creating “wow” Customer Service Experiences
By: Robert L Moment | 08/10/2007 | Customer Service
Creating "Wow" customer service experiences increase customer retention, loyalty, and profits. Exceptional customer service is about creating the ultimate customer experience.

Article Categories






Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below