Remember Me
forgot your password?

INDIAN RETAIL SCENARIO

INDIAN RETAIL SCENARIO

 The word retail is derived from the French word ‘retailer’, meaning ‘to cut a piece off’ or ‘to break bulk’. Retailing involves a direct interface with the customers and the coordination of business activities from end to end. The retail scenario in India is unique. Much of it is in the unorganized sector. With over 12 million retail outlets of various sizes and formats. Almost 96% of these retail outlets are less than 500sq.ft. In the size and the percapita retail space in India being 2 sq.ft compared to the U.S. figure of 16sq.ft. India’s percapita retailing space is the lowest in the world. With more than 9 outlets per 1000 people, India has the largest number in the world. Most of them are independent and contribute as much as 96% to total retail sales. There is an incredible amount of activity in terms of creation of retail-oriented space across India. As per some estimates, there are over 200 retail mall projects under construction or under active planning stage spanning over 25 cities. This may translate into over 25 million sq. ft. of new retail space in the market within next 24 months. Present Indian Scenario • Unorganized market: Rs. 583,000 crores • Organized market: Rs.5, 000 crores • 5X growth in organized retailing between 2000-2005 • Over 4,000 new modern retail outlets in the last 3 years • Over 5,000,000 sq. ft. of mall space under development • The top 3 modern retailers control over 750,000 sq. ft. of retail space • Over 400,000 shoppers walk through their doors every week • Growth in organized retail on par with expectations and projections of the last 5 Years on course to touch Rs. 35,000 crores (US$ 7 Billion) or more by 2005-06 Organized retail formats in India Each of the retail stars has identified and settled into a feasible and sustainable business model of its own: • Shoppers' Stop Department store format • Westside Marks & Spencer model of 100% private label • Giant and Big Bazaar Hypermarket/cash & carry store • Food World and Nilgiris Supermarket format • Pantaloons and The Home Store Speciality retailing • Tanishq High quality organized retail business The retail business in India in the year 2000 was Rs. 4000,000 crore and is estimated to go to Rs. 800,000 crore by the year 2005,an annual increase of 20%. The contribution of the organized retail industry in the year 2000 was Rs.20, 000 crore and is likely to increase to Rs. 160,000 crore by 2005. According to the survey conducted by Federation Of Indian Chambers Of Commerce & Industry [FCCI] and price water house coopers indicates that the Indian retail sector will under go a sea change in size as well as formats in the next 10 yrs. It also expects that by 2010 the country’s top retailers will operate at least 3 to 4 format, all scalable to size, location and providing value to their target customers. Change Accelerators The following factors will be significant in driving growth in the retail sector: • Consumer factors • Increase in income • Workingwomen • Changes in lifestyle – demand for “global” trends • Supply side factors • Growing importance of retailing in political and economic agenda • Real estate reforms to be undertaken in the next 24 months • Major restructuring of the manufacturing sector easing product supply constraints for efficient retailing • Reduction in import duties-offering more global sourcing options Human Resource Issues And Concerns In Retail Industry: • Manpower planning • Recruitment • Motivation and retention and building reward system that ensure performance orientation.

C.Pavithira

C.PAVITHIRA M.PHIL SCHOLAR PERIYAR UNIVERSIYTY, SALEM-11

Rate this Article: 5 / 5 stars - 1 vote(s)
Print Email Re-Publish

Add new Comment



Captcha

  • Latest Marketing Articles
  • More from C.Pavithira

The Greatest Commercial on Earth

By: Courtney Shipe | 02/01/2010
Advertisers are always searching for new ways to catch people’s attention and interest with their commercials. Whether trying to shock or entertain you, advertisements are meant to make a product stick in your mind. “Few forms of advertising or marketing are as trackable as internet marketing which means it often can produce amongst the highest ROI and for that reason in this economy more and more businesses are turning to the web for marketing with results.”

Free Website Advertising Using Article Marketing and Article Ghostwriters

By: Peter Nisbet | 02/01/2010
Article marketing can get you free website advertising, or you can use article ghostwriters to write your articles for you. Either works, and ghostwriters are simply providing you with the raw material to use in your article marketing campaigns. The benefits of article marketing are hard for those that have never...

Learn Internet Network Marketing For Only ? - By The Affiliate Way Network

By: temp_113807 | 02/01/2010
Who says you can't make money online with a cheap investment. Believe me it will be worth every penny.

3 Things All Affiliate Marketers Need To Survive Online - The Affiliate Way Network

By: The Affiliate Way Network | 01/01/2010
Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them.

Usana Essentials For MLM Success

By: Alan Cosens | 01/01/2010
Usana essentials for exploding your MLM business

How to Target a Specific Audience with Promotional Items

By: Kris Ann | 31/12/2009
One of the best marketing tools out there today is the use of promotional items to get your brand out there and enhance the visibility of your logo. Many companies have taken this on as an initiative and if you are going to be successful with this plan, you have to understand exactly how to do it.

Improve Your Brand With Search Engine Optimization

By: Warren Miller | 31/12/2009
Traditional methods of marketing have been known to be quite expensive at times and not always as efficient as you would like them to be. As a result, many businesses have turned to internet marketing to fulfill their strategies. The Internet possesses so many features that marketers can take advantage...

It’s a New Year! You Need a New Approach to Providing Healthcare!

By: Marlee Ward | 31/12/2009
Don’t allow your practice, clinic or hospital to enter 2010 without sound strategies for building a profitable medical practice. More than ever, marketing is going to play an essential role in your success for 2010.

Brand loyalty

By: C.Pavithira | 08/08/2009 | Marketing
Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.

Customer Loyalty

By: C.Pavithira | 08/08/2009 | Marketing
Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need. In the packaged goods industry, customers may be described as being "brand loyal" because they tend to choose a certain brand of soap more often than others. Note the use of the word "choose" though; customer loyalty becomes evident when choices are made and actions taken by customers.

Customer Loyalty

By: C.Pavithira | 08/08/2009 | Marketing
Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need. In the packaged goods industry, customers may be described as being "brand loyal" because they tend to choose a certain brand of soap more often than others. Note the use of the word "choose" though; customer loyalty becomes evident when choices are made and actions taken by customers.

Internet marketing

By: C.Pavithira | 08/08/2009 | Internet
The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium.

Value-Added Tax

By: C.Pavithira | 08/08/2009 | Finance
Value-Added Tax, one of the most radical reforms to be proposed for the Indian economy, could finally become a reality after four years of political and economic debate. Yet, the biggest hurdle before the government is not making India 'a common market' through a uniform sales tax structure, but removing a complicated tax structure that also allowed for fraudulent practices. The decision to introduce VAT was publicly discussed first at a conference of state chief ministers and finance minister

Mobile Commerce (M-commerce)

By: C.Pavithira | 08/08/2009 | Marketing
Rarely has a new area of business been heralded with such enthusiasm as "mobile commerce", that is the conduct of business and services over portable, wireless devices. Due to the astronomical growth of the Internet users, maturation of the Internet technologies, realization of the Internet's capabilities, the power of electronic commerce, and the promising advancement of wireless communication technologies and devices, mobile commerce has rapidly attained the business forefront.

INDIAN RETAIL SCENARIO

By: C.Pavithira | 05/08/2009 | Marketing
The word retail is derived from the French word ‘retailer’, meaning ‘to cut a piece off’ or ‘to break bulk’. Retailing involves a direct interface with the customers and the coordination of business activities from end to end. The retail scenario in India is unique.

GLOBALISATION OF INDIAN BUSINESS

By: C.Pavithira | 06/07/2009 | Business
India's economic integration with the rest of the world was very limited because of the restrictive economic policies followed until 1991. Indian firms confined themselves, by and large, to the home market. Foreign investment by Indian firms was very insignificant.

Submit Your Articles Free: Signup
Article Categories




Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.07, 1, w2)