When you put your website on the internet, you have one or two goals generally. The first goal is typically to get visitors and the second is to obtain sales. In order to be successful with either one, potential customers have to be able to find you and this is where search engine rankings come in. If your website is on the first page of search engine results, ranked one through ten, you will have a higher probability of receiving traffic. Now, if you are placed higher one through three in the rankings your traffic probability increases ten folds.
Link popularity is an excellent method of achieving the rank you desire. Here are some things you should do to help you in this area:
First, your website should have a section for partner links. This section should be dedicated to and only to link exchanges, nothing else. You should also make sure this page is listed in the parent directory. In other words, you want it upfront and not hidden.
Then you should make sure to build a sitemap for your website. Search engines love sitemaps and you will have a much easier time of increasing your rank. Also, make sure, even if you have a graphical navigation system, that you also provide the same links in text format, which is generally properly placed near the bottom of the website.
Other things to think about are the sites you exchange links with and their page ranking (PR) levels. As a rule of thumb, you should only exchange links with sites that are relevant to your own. The search engines put more weight on a link that is within the same category than of those that are not. If you own a cat related website, exchange links with other cat related websites and so forth. The page ranking of the site will also hold great weight with the search engines. Therefore, when possible you want to make sure you exchange links with website that have a higher PR.
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