 |
List Building Via PPC
Author: Tellman H. Knudson  | Posted: 26-02-2007 | Comments: 0 | Views: 24 | Rating: (52)  (?) 
Pay-per-click is something you should know about. Pay-per-click isn't something you absolutely have to know about immediately, but it's definitely something you should learn. But how do list building and PPC work together?
Starting your list building strategy with co-reg and JV deals are really the quickest, best, and least expensive ways that take the least amount of brain power for automatic list building. You're really looking to build your list to several thousand as quickly as you can.
These two techniques will help you to do that. You can go and pick up Perry Marshall's book at http://MyFirstPPC.com. It will teach you everything you need to know about how to get your first pay-per-click campaign started. He's the expert and I wouldn't deviate much from what he tells you.
But I can tell you how to build a list through pay-per-click.
I don't care what kind of site you have, the front page of that site, where your domain sits, you need to drive traffic to a list building squeeze page. You need some kind of image (people are best), some text (bullet points work well), and you need an opt-in box.
Opt-in boxes can be pretty simple. You get the code for this through your autoresponder. Give customers a lead in to the form, like: "Just type your first name and email address below:" works fine, or something similar to that. Or, you could get a bit more creative: "Fill in this form to receive your free copy of..." You can do this any way you want. And, you can generally complete this step right in the autoresponder program.
The next thing is the opt-in box. If you want a bigger list, if you want your list building to be more powerful, ask only for people's first names and their email addresses. You don't need to collect the other information, until they buy something from you, right?
You can collect that other information from list members through your payment processor when they become buyers. People don't mind giving more information when it comes to finances, usually. Payment processors, like banks, are often what people consider to be "trusted" sources.
But back to the opt-in box... It's also best to put name first, then email. I know that at AWeber, the form comes out the other way around, unless you change the sequence, so be sure to do that.
Then, and this is a very important part, whether it seems like a big deal or not. Change the wording on the bar that usually says, "Submit." That won't get anyone to click. But, if you change the wording to read something like: "Free Instant Access," just like on MyFirstList, that converts better. Use anything you like.
Then use some bullet points--about five, where you can sell the benefits of the site, which are your list building draws. You notice I wrote "benefits," not features. Why should people want to learn more about your product? Get your newsletter? Read your ebook? What's in it for them? Why should they give you their information and sign up for your list? If you tell them why they need to join your list in bullet points, great. If not, use a paragraph, but don't put much more than that on a page. Keep it short and simple.
Be sure to make your sales page the thank you page in your autoresponder so that people go from list building page to sales page directly.
When your list building squeeze page is built, you add it to your web host, then you go to Google, Overture, Kanoodle, or another PPC site, and place your ad. I'll let Perry Marshall do the talking on that, so please go to http://www.MyFirstPPC.com and get his book. It's a very smart investment, if you're serious about online business. But use your campaign to advertise your list building page and drive traffic to it. It's a very efficient list building strategy.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Source: http://www.articlesbase.com/marketing-articles/list-building-via-ppc-109861.html
About the Author:Tellman Knudson is CEO of OvercomeEverything.com. Do You Have a List? If not, you'll fail. Get one quickly at Tellman's MyFirstList.com.
|
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free! |
|
Related Articles
How to Find Unlimited Affiliate Marketing Opportunities
By: Joe Stewart | 02/07/2007 | Marketing
There are virtually unlimited affiliate marketing opportunities on the internet. Many people that are new to internet marketing have no idea just how potentially lucrative online marketing is. The biggest thing that new people need to stay away from is...
The Next Big It Crash Is Coming Soon
By: Chris Angus | 31/10/2006 | Communication
The next big IT crash will be as a direct result of Pay-Per-Click (PPC) fraud.
The Internet bounced back in record breaking time, much faster than any other industry ever has after a major crash.
Are you Chasing This Affiliate Marketing Formula?
By: Joe Stewart | 02/07/2007 | Marketing
Most people that are new to Internet Marketing seem to always be looking for that secret affiliate marketing formula that's going to make them filthy rich overnight. You know what I'm referring to, right? It looks like this...
Adwords Tips for New Users
By: Jo Mark | 16/12/2007 | PPC Advertising
Valuable tips on using Adword campaigns for the new user. If you have never tried a pay-per-click program before, start by reading this information.
Affiliate Marketing Basics - 3 Things you Must Know to Become an Affiliate Marketer
By: Joe Stewart | 02/07/2007 | Marketing
Affiliate marketing basics really aren't that difficult to learn. The biggest problem that many people have is they are so overloaded with information that they don't know which way to go. Here's a simple solution...
Is Pay Per Click Advertising for You?
By: Jo Mark | 30/10/2007 | Advertising
Used properly, Pay-Per-Click can help you increase sales and build the size of your list. However, failure to do your research and follow-up can lead to disaster.
Affiliate Marketing Ideas - Always Check the Market for This First
By: Joe Stewart | 03/07/2007 | Marketing
Affilate marketing could possibly be your ticket to financial freedom, if you are willing to learn the ropes, take action, be persistant and stay focused. You must also "test the waters", so to speak, in order to find a profitable idea before you begin. This involves...
Is it the End Click-fraud for Good? Fair Advertising Network Benefits Both Advertisers & Web Site Publishers Alike
By: Ron P. Butterfield | 26/05/2007 | Internet
Is Click Fraud killing your Pay-Per-Click advertising budget? Safeguarding against fraudulent clicks benefits both PPC advertisers AND web site publishers. Now in Beta Testing, The Fair Advertising Network, or "FAN", introduces Revolutionary GeoIP Technology, eliminating Click Fraud at the Source.
Latest Marketing Articles
Tell Them Why They Should Buy
By: Karen Scharf | 21/08/2008
Our customers don't know our products inside and out. They do not make the mental leap from features to benefits. We need to show them, to spell out exactly what our product or service will do for them.
The Number One Killer of Information Marketing Success and How to Avoid It
By: Caleb Scoville | 20/08/2008
The longer you hang onto an idea without implementing it, the less viable it becomes. It's better to implement and learn from your mistakes than to obsess over it for weeks or months that you could be focused on more important things.
Want to Attract New Dental Patients? Think About a Referral Contest
By: James Erickson | 20/08/2008
A referral contest is a great way to get your current patients bombarding you with new, quality patients. Referrals are always the best new patients, because they generally come in already liking you. So, why not do something to double, or even triple the number of referral you receive?
Relationship Marketing: Lead Scoring for Success
By: Christian Fea | 20/08/2008
Developing a relationship marketing platform for your business is an important step in every marketing campaign. Having a relationship marketing plan for your business puts the focus of your business on customer fulfillment and strong customer relationships.
5 Powerfull Tips For Optimizing Your Viral Marketing Campaigns
By: Paul Baican-Vist | 20/08/2008
The media has focused recently more on Viral marketing, or "refer-a-friend" email campaigns. These campaigns are making more active the recipients of promotional emails to forward the messages to their companions. They were garnering both positive and negative comments from customers, privacy advocates, and industry pundits.
The main issue are the...
The "Secret" of Voice Broadcasting Exposed
By: David Seldon | 20/08/2008
Voice broadcaster exposes a little-discussed yet obvious "secret" that has major implications for those considering using voice broadcasting. Those considering utilizing voice broadcasting in their business should consider this before spending any money for voice broadcasting.
Article Submission Services: How To Choose The Right Company
By: Deep Arora | 20/08/2008
These days the mantra for modern business is marketing. Marketing plays an integral role in your end results of sales for your organiation. While you may understand the benefits, for many the process of article submission may be better left to experts.
How to Design a Slick and Professional Website
By: Chris Coleman | 20/08/2008
It's amazing how quickly business changes. Before the internet, the only contact you had with customers was using the phone and face to face.
Now, due to the advent of e-commerce via the internet, customers can discern much about your company without leaving their office or home.
More from Tellman H. Knudson
Internet Marketing - Taking Adwords Carefully
By: Tellman H. Knudson | 04/01/2008 | Marketing
So many people ask me about starting an AdWords campaign. They say, "I have no idea what this is going to cost, how many impressions I'll get, or what will work. I have a product that will bring a $30 commission, what should my cost per click be?"
Here's what I...
ADD - Got The Day-to-Day Boredom Blues?
By: Tellman H. Knudson | 14/12/2007 | Self Help
ADD people are bored very easily, as you well know if you have ADD. People call us lazy, but it's not that. We'll put tremendous effort into things that matter to us, and that we enjoy. But how exciting is washing dishes or cleaning up a mess of stuff? Not...
ADD - Combating The Dreaded Clutter Monster
By: Tellman H. Knudson | 14/12/2007 | Self Help
When you woke up this morning and went to your home office, did you see the same stack of newspapers on the floor that's been there since 1992? Or, what about your desk? Do you remember if it's mahogany or metal? If you're asking these questions, you may have ADD,...
Internet Marketing Without Squeeze Pages
By: Tellman H. Knudson | 07/12/2007 | Marketing
If you're new to Internet marketing, you're probably a bit confused. All the terms and technical information that you're bombarded with, day after day, can make you just a bit queasy. We've all felt the same way, no doubt about it.
But you need to know something very important right from...
Internet Marketing And List Building - Testing Your Picture
By: Tellman H. Knudson | 26/11/2007 | Marketing
So, what's the most important part of Internet marketing? Is it the product? How about traffic? Or, maybe it's your autoresponder. Unquestionably, those are each crucial elements to Internet marketing success, but you've forgotten the most important asset of all--your list. And how do we build a list? By using...
Internet Marketing - An Opt-in Box By Any Other Name?
By: Tellman H. Knudson | 23/11/2007 | Marketing
Are you making the most of your squeeze pages? Does your headline draw people's attention? Are your bullet points killer, just loaded with incredible benefits? And what about your opt-in box? Did you think a while before adding it to your page, or... did you just settle for what the...
Internet Marketing - 3 Benefits Of Marketing With Articles
By: Tellman H. Knudson | 21/11/2007 | Marketing
One of the most powerful things you can do when you're in the Internet marketing world is to write and publish articles in online article directories. You may be thinking, I can't write, or I don't want to write. So, hire someone to write for you! You can find inexpensive...
Internet Marketing - Finding A Niche
By: Tellman H. Knudson | 08/11/2007 | Internet
One hurdle people find difficult to overcome is choosing their first niche. What they're suffering is that old "paralysis by analysis" feeling. They're thinking so hard about what will make money via Internet marketing, that they're totally ignoring one very important rule of business: Do what you love. If you...
|
|
Marketing 
