The American Affluence Research Center, led by AARC President Ron Kurtz, provides marketing research and mailing lists of affluent consumers to prominent companies targeting the affluent market, commonly referred to as The Luxury Market. AARC is an independent, private research organization dedicated to providing reliable marketing information about the values, lifestyles, attitudes,investments, and purchasing behavior of the most affluent segments of the U.S. population through both custom and multi-client surveys.
A record low level of spending by affluent consumers for home entertainment equipment is suggested by the most recent survey in a series of twice-yearly studies that began in Spring 2002.
Negative attitudes about the current economy and the economic outlook for the next 12 months are contributing to plans for reducing their spending on home entertainment equipment (TV, stereo, etc.) by affluent consumers during the next year, according to the Affluent Market Tracking Study #15 conducted by the American Affluence Research Center.
In the Spring 2009 survey of the wealthiest 10% of all U.S. households, spending plans for home entertainment equipment during the next 12 months, in comparison to their spending for such items during the past 12 months, are to be increased by 11% of the affluent consumers and to be reduced by 45% of the affluent consumers. The remainder (44%) expects to spend the same for home entertainment equipment during the next year as in the past year.
The survey respondents indicated a negative 12 month outlook for business conditions and personal household income. They also reported declines in their net worth, as a result of substantial declines in the value of their home and their investments/savings during the past two years. Together, these factors have contributed to a general attitude toward reducing or deferring expenditures in all areas.
The intentions to reduce spending for home entertainment equipment are consistent with the overall mood of the affluent market. Over 80% of the survey respondents reported that they had made a general effort to reduce or defer expenditures during the past 12 months, would make a conscious effort to do so during the next 12 months, or had both done so in the past and would continue to do so in the future.
The survey is representative of the population of the most affluent 11.2 million households in the U.S. that account for almost 40% of total personal income and two-thirds of the personal wealth of all Americans.
The 640 men and women included in the national survey have an average annual household income of $290,000, an average primary residence value of $1.2 million, an average net worth of $3.1 million, and average investable assets of $1.4 million. This survey of the affluent market has a maximum margin of error of five percentage points at the 95% confidence level.
These surveys track how affluent consumers assess current business conditions and their 12-month outlook for the economy, the stock market, personal household income, and their spending plans for different products and services that include major appliances, home computers, furniture/furnishings, home entertainment equipment, casual and upscale dining out, entertainment, recreation, domestic and international travel, designer and non-designer apparel, collectibles, fine jewelry, and political and charitable contributions.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Luxury Consumer Research - Affluent Consumers Plan Less Spending on Home Entertainment Equipment
- Where to Purchase Your Home Theater Equipment
- Luxury Market Research - Affluent Consumers Plan Less Spending on Home Computer Equipment
- More Tips on How to Find the Best Home Fitness Equipment in Arizona
- Considerations BEFORE Buying A Home Theatre or Home Entertainment Center
- Home Theater Practicalities
- Luxury Market Perspective - Affluent Consumers Plan Less Spending on Entertainment and Recreation in New Survey
- Luxury Consumer Insights - Affluent Consumers Plan Less Spending on Home Furniture and Furnishings in New Survey
Five Ideas To Get Advertising-Free
By: Diana White | 03/12/2009When you enter to the Web arena as affiliate marketer, you will soonest realize that Google Adwords is not only easily approached and offers good earnings, but you cannot pay for something inexpensive but not free, which is more than you have in hands. You really need to make money...
How to make money online writing articles and get 10 free web traffic tips
By: Stavros Georgiadis | 03/12/2009Make money online writing articles could be beneficial from many aspects. Why someone should spend time writing articles and how could articles be a top making money way? We discuss some ideas to earn money with articles.
Customer relationship management
By: sheela.s | 03/12/2009Customer service, like any aspect of business, is a practiced art that takes time and effort to master. Treat your customers like your friends and they'll always come back. Customers are the lifeblood of any organization be it a global corporation with thousands of employees and a multi-billion turnover, or a sole trader with a handful of regular customers.
Gel Ink Pens Soar in Sales in the Latter Half Year of 2009
By: cloriswong | 03/12/2009Onccc visited the stationery products & office supplies wholesale market in Yiwu International Trade Mart, and found that the sales of gel ink pens have entered the peak period since December.
Portable PON Power Meter Covers Three Wavelengths
By: Perry | 03/12/2009Toronto, Canada – GAO Tek Inc. (www.GAOTek.com) has rolled out its PON power meter intended for the construction and maintenance of PON networks connected between OLT and ONT.
A New Marketing Communications Firm Launches in the Washington D.C. Area That Focuses on the Small Business and Non-Profit Sectors
By: Michael Delpierre | 02/12/2009A New Marketing Communications Firm Launches in the Washington D.C. Area That Focuses on the Small Business and Non-Profit Sectors Conversion Pipeline, a strategic marketing communications company was recently created to help small business and non-profits utilize modern sales, marketing and communication strategies such as pay-per-click advertising, search engine optimization, public relations, business consulting, social media and other strategies to raise brand awareness in their respective marketplace.
Axceler Announces Strategic Partnership With EPC Group
By: Market Wire | 02/12/2009Partnership Unites Leading SharePoint Methodologies With Best in Class SharePoint Administration Products
How to Submit a Review to an Article Directory
By: M Wallace | 02/12/2009Article marketers have been very creative with the type of articles they submit to publishers and article directories. Most article directories only allow targeted product reviews if the author compares two other similar products. But the times, they are a-changing. That's right; the major article directories are changing their policy about...
Why a Good Office Furniture Designer Needs to be One Step Ahead of You
By: Margaret Winfrey | 05/11/2009 | BusinessIn these modern times, an office furniture designer has more to think about than building desks and putting together chairs. Today's modern office space demands a great deal from the furniture it uses and in an increasing number of cases the furniture and design is custom-made to suit the particular office space required.
Three Office Interiors Often Forgotten
By: Margaret Winfrey | 04/11/2009 | BusinessChairs on wheels, when combined with a hard floor such as wood or laminate can cause the chair to move with the slightest effort. As your employees sit at their desk, twisting, reaching, stretching and even just typing, they may find their chairs starting to walk in the opposite direction. Continually having to shunt the chair back into position. .
The Practical Benefits of Office Designer Furniture
By: Margaret Winfrey | 03/11/2009 | BusinessBetter quality desks, including office designer furniture, will take this into account and provide ways in which cabling can be minimized, with solutions built in to the desk itself.
The Four Areas of Architectural Interior Design
By: Margaret Winfrey | 31/10/2009 | BusinessImage need not always be sacrificed for comfort, since there are plenty of excellent designs which manage to combine both. Heat can also be considered as part of the design, with effective use of space maximizing the comfort of employees whilst keeping lighting and heating bills low.
Planning your Office Layout for Tomorrow's Business
By: Margaret Winfrey | 30/10/2009 | BusinessAre you planning a new office layout? Perhaps setting up a new office area, or renovating or developing a new layout for an existing area? In terms of what is meant by an organically developing office, most office spaces tend to develop over time. Expanding the business and taking on more staff is an obvious reason why an office space might develop, and with extra staff inevitably comes the need for extra desk areas, chairs and so forth.
Is Your Office Workstation a Hub Or a Hole?
By: Margaret Winfrey | 29/10/2009 | BusinessIn some cases it will be important to spend a little extra on order to reap a better level of productivity from your employees, but in some cases it is simply a case of considering all possible factors, and looking around at the influencing features of the office environment and deciding how best the office can be designed and compiled into a single cohesive solution.
Increase Your Productivity with Good Office Planning
By: Margaret Winfrey | 28/10/2009 | BusinessYour office planning should take into account the heat sources, both fixed and natural, and place such items further away.From heat sources to light sources, toilet areas to heating considerations, there's a great opportunity to get it right if you plan carefully and professionally, well in advance.
How Your Reception Office can Impress Today, and Still Impress Tomorrow
By: Margaret Winfrey | 27/10/2009 | BusinessAn open reception area, with a receptionist slightly angled or to one side can reduce any impression of confrontation, and by having a comfortable lounge or seating area for customers, you can help to improve their perception of you as a company.