MANAGE YOUR MARKETING

<h1>MANAGE YOUR MARKETING</h1>Author: <a title="Michelle Neujahr" href="http://www.articlesbase.com/authors/michelle-neujahr/169420.htm">Michelle Neujahr</a> "Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely." Jay Conrad Levinson <ul> <li>Realize marketing is a must! No business will survive in the long run without a purposeful marketing plan. </li> <li>Write a simple marketing plan to start. Expand on this as you grow. This should be a working document.  </li> <li>Manage social media and online marketing. This can be an overwhelming task. Start small with one or two sites. </li> <li>Use testimonials. Testimonials are the best form of marketing their is. If clients are willing to write down why someone should hire us and what their experience was - we should use this as a marketing tool. And the best part is - it is free!  </li> <li>Take advantage of free publicity. There are hundreds of opportunities to write articles, be involved with something newsworthy or share your expertise. Keep your eyes open for opportunties to market yourself for free.    </li> <li>Hire help only when you are clear about your brand and can afford to invest in the next step.  </li> <li>Know your elevator speech . When people ask you what you do - you NEED to have an answer. Craft an elevator speech and know it cold.  </li> <li>Use your network - the people you know are the best place to start marketing yourself too.    </li> <li>Ask for help. People really want to help. Ask people who have successfully marketed their business for help and ideas.    </li> <li>Network, network, network! Other people can be the best marketing tool you have.  </li> <li>Keep your website fresh! Your website is your biggest marketing tool - keep it fresh. If you are going to invest in marketing - your website is the place to put your money.  </li> <li>Have fun with marketing! Marketing should be fun - it is about building relationships with potential clients and growing your business.   </li> </ul>About the Author: Michelle Neujahr, Motivational Speaker & Small Business Consultant
Michelle Neujahr provides motivational keynotes, in-house training seminars and small business consulting services to organizations ready to take their business to the next level. She delivers high energy, dynamic presentations guaranteed to reinvigorate your organization and revive your people. With more than a decade of experience as a motivational speaker, Michelle has given over 1,000 presentations to audiences across the country. In addition Michelle has owned three businesses, worked in the corporate world as Director of Sales & Marketing, is an author and serves as an adjunct business professor.

Companies hire Michelle, time and again, to entertain, educate and motivate while creating a positive, energetic tone at any conference or event. Some of Michelle’s clients include: 3M, Wells Fargo, Medtronic, St. Paul Children’s Hospital, and Carlson Companies.Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/marketing-articles/manage-your-marketing-1136876.html" title="MANAGE YOUR MARKETING">MANAGE YOUR MARKETING</a>

"Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely." Jay Conrad Levinson

Realize marketing is a must! No business will survive in the long run without a purposeful marketing plan.
Write a simple marketing plan to start. Expand on this as you grow. This should be a working document.
Manage social media and online marketing. This can be an overwhelming task. Start small with one or two sites.
Use testimonials. Testimonials are the best form of marketing their is. If clients are willing to write down why someone should hire us and what their experience was - we should use this as a marketing tool. And the best part is - it is free!
Take advantage of free publicity. There are hundreds of opportunities to write articles, be involved with something newsworthy or share your expertise. Keep your eyes open for opportunties to market yourself for free.
Hire help only when you are clear about your brand and can afford to invest in the next step.
Know your elevator speech . When people ask you what you do - you NEED to have an answer. Craft an elevator speech and know it cold.
Use your network - the people you know are the best place to start marketing yourself too.
Ask for help. People really want to help. Ask people who have successfully marketed their business for help and ideas.
Network, network, network! Other people can be the best marketing tool you have.
Keep your website fresh! Your website is your biggest marketing tool - keep it fresh. If you are going to invest in marketing - your website is the place to put your money.
Have fun with marketing! Marketing should be fun - it is about building relationships with potential clients and growing your business.

Michelle Neujahr, Motivational Speaker & Small Business Consultant Michelle Neujahr provides motivational keynotes, in-house training seminars and small business consulting services to organizations ready to take their business to the next level. She delivers high energy, dynamic presentations guaranteed to reinvigorate your organization and revive your people. With more than a decade of experience as a motivational speaker, Michelle has given over 1,000 presentations to audiences across the country. In addition Michelle has owned three businesses, worked in the corporate world as Director of Sales & Marketing, is an author and serves as an adjunct business professor. Companies hire Michelle, time and again, to entertain, educate and motivate while creating a positive, energetic tone at any conference or event. Some of Michelle’s clients include: 3M, Wells Fargo, Medtronic, St. Paul Children’s Hospital, and Carlson Companies.

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