The CEO game is a serious game in the field of business management. The CEO game uses tools from the serious game world the players skills in business management by using advance business simulations and management simulations.
Market research is mostly used as tool to learn deeply how specific market works. The market research can provide us with information about the needs of the market and the market expectations. It can help us in identifying specific customer profiles and it can also give us a feed back about our position in the market.
Sometimes the need for performing a market research will come from public relations personal. It can happen when a client acts in the market only based on assumptions and guts feelings and plans to invest money in it. A good public relation advisor will demand to perform an objective research to determine if this step is wanted or the client should give up on it.
A public relation advisor with wide marketing view might suggest market research when the costumer acts in a specific market. In this kind of a situation market research can retrieve valuable information about the specific costumer sector. The finding of the marker research can even advance the client towards a business breakthrough by giving the client a strategic advantage over his competitors. In this case the market research will aid the public relation advisor in analyzing the client’s reputation and use it to suggest required changes to improve it.
In some cases a public relation advisor would suggest a client to perform a market research for sole needs of public relations. There might be some people that will claim that in a ethical sense it can’t be performed in an bona fide way but as a manipulation. It’s true till a certain level. As long as the research is preformed in a professional way and isn’t diverted in a artificial way than there isn’t anything wrong in using the skills of those who know how to ask.
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