ArticlesBase.com - Free Articles Directory
Free Online Articles Directory
13.10.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


Marketing a Healthcare Facility

Author: Atul Bahl Author Ranking Blue | Posted: 02-11-2007 | Comments: 0 | Views: 7 | Rating:  (50) Article Popularity - Green (?) Got a Question? Ask.
Sign Up Now!

In the healthcare industry brands are chosen by patients on trust. People rich, poor, educated or even illiterates consult their friends, colleagues and family members before choosing a particular doctor.

Referral marketing plays a very important role in establishing the credibility of any healthcare set up – the only question being that how we promote or rather brand the healthcare facility and what is the extent of the geographic areas which we can consider as the catchment areas for generating new business.

There is no rational spreadsheet or framework available. That being so, it all boils down to trust. In healthcare the TRUST word rules. Word of mouth is the most important tool.

Branding the healthcare facility – a brand is an emotional relationship ( an intangible) which creates or gives an impression to the customer which makes it choose one healthcare facility over the other - there are myriad factors which go into branding a healthcare facility, from whether it is a multi specialty facility or whether it is a specialized treatment centre.

For a multi specialty centre, it would be advisable to compare the healthcare set up with the other similar existing healthcare setups and chalk out a plan to project the perceived shortcomings (in other setups) as our strengths – however caution needs to be exercised in projecting strengths, which should be something for which a consumer sees a perceived value and which would attract him to your facility. Besides the standard of healthcare practitioners and quality of healthcare services and infrastructure, it comes down to the level of services – you can project the minimum wait time, friendliness of auxiliary staff, reporting time etc which build a cumulative experience for a client.

A specialized treatment centre, which is a pioneer in its field, has to speak from the mantle of a leader – all the communication and branding has to deliver the same message and evoke trust and confidence in the minds of the patients.

Catchment Areas – for a healthcare set up to determine the extent of geographic area it needs to advertise in, the following points have to be taken into consideration:

The patient population has to be compared with the hospital's catchment-area population in terms of demographics and other characteristics

The size of the set up – how many clients can it serve effectively

Presence of other players offering similar procedures

What do we perceive the market size of the procedure and not to mention the consideration of the geographic distance which the patient would be willing to travel for the treatment.

Rate this Article: Current: 0 / 5 stars - 0 vote(s).

Article Source: http://www.articlesbase.com/marketing-articles/marketing-a-healthcare-facility-250357.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Related Articles

Hospital Marketing - Referral Sales
By: Atul Bahl | 22/07/2007 | Business
Business Articles, learn about busines - An organization created with the objective of making a profit from the sale of goods or services.

Healthcare Marketing
By: Atul Bahl | 22/07/2007 | Business
Business Articles, learn about busines - An organization created with the objective of making a profit from the sale of goods or services.

Healthcare Services in India
By: Atul Bahl | 22/07/2007 | Business
Business Articles, learn about busines - An organization created with the objective of making a profit from the sale of goods or services.

Healthcare Marketing - Budgeting
By: Atul Bahl | 22/07/2007 | Business
Business Articles, learn about busines - An organization created with the objective of making a profit from the sale of goods or services.

Could a Fake Doctors Note Save Health Care?
By: Dr. Leslie Parchment | 26/02/2008 | Wellness

Get your Website to the Top of Google and Stay There:
By: Horatio Farquaar | 30/12/2006 | Link Popularity

Naming Your Product: Creative Brainstorming Prompts
By: Marcia Yudkin | 30/03/2007 | Marketing

Personal Branding 101: How to Make the Right Branding Decisions for Your New Business
By: Chris Marlow | 21/05/2007 | Copywriting
Copywriting Articles - Copywriting Composing the language of an advertisement or the content of a Web site in such a way that the product or service being described is attractive and desirable to readers.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

Tui na for shoulder pain
By: sib | 14-11-2007
i have sufered from right shoulder pain for many months ,i recently had a MRI which revealed a anterior downward sloping of the acromion.since this is a structural problem would i benefit from tui na.? i am trying to avoid surgery if i can.thanks

is women's orgasm similar mans mid pump or ...
By: abdolla14 | 14-11-2007
is women's orgasmsimilar mans mid pump or pant ?

How i cure from fibromialgia desease?
By: dovidall | 14-11-2007
how i cure from fibromialgia desease?

Why do some people grind their teeth at night?
By: PracticalThinker | 14-11-2007
why do some people grind their teeth at night? what can one do to prevent this from happening?

What country has the most overweight/obese people (relative to its size)?
By: JenniferL | 14-11-2007
what country has the most overweight/obese people (relative to its size)?

Mosquito in an eye
By: marcelo7300 | 14-11-2007
I have been working in this photoshop edition, but the mosquito doesn't look very realistic... how can I improve it?Here you have the picture: http://www.spymac.com/details/?2299841 

Q&A Powered by:
Powered by Yedda 

Latest Marketing Articles

How To Upsell To Your Clients
By: Benjamin Bressington | 13/10/2008
Imagine that you're in the drive-through of a fast food restaurant. You've just ordered a special meal deal when the cashier asks you if you would like to make your meal a large or an extra large for only a few cents more.

How To Ensure Your Customers Send You More Business
By: Benjamin Bressington | 13/10/2008
Your customers are your biggest asset. In addition to ensuring that you remain in business, your customer base is essential to your overall marketing and advertising campaign.

How To Establish Joint Ventures
By: Benjamin Bressington | 13/10/2008
Arguably, every business owner shares the same goal: To maximize their profits. One of the most effective ways to maximize profits and grow a business quickly is to enter into a joint venture.

Display Advice For Corporate Glass Signs
By: Christine OKelly | 13/10/2008
Glass signs are a stylish, trendy, and effective method of advertising for any business. This article looks at different ways to use and mount a glass sign that will increase visibility and improve profits.

Guide to Free Website Promotion Help
By: Gabriel Killian | 13/10/2008
Information on getting free website promotion help to bring traffic to your website and better ranking in the search engines safely. Learn what "Free" really means in the Internet Business world. Now, there is often a catch. Free Promotional tools and help often come with a price, even though they may...

Affiliate Marketing - What is it and How Can I Make a Fortune at It?
By: Egidijus Andreika | 12/10/2008
Affiliate marketing has been around for many years now. While some people have made millions in a short span of time, others may not have been so lucky. If you wish to get started and make money online then here is a step-by-step guide for you. What is affiliate marketing? Affiliate marketing...

Email Marketing Solutions And Trade Shows
By: Rudy Barell | 12/10/2008
Email marketing can turn your trade show experience into a huge success, by augmenting the positive image put forth to potential clients, and giving them the information and confidence that they need in your company to sign on. As a small business owner and operator, your image to future clients...

Benefits and Pitfalls of Generating Free MLM Leads
By: Brian Garvin | 11/10/2008
You can make money in Multi Level Marketing (MLM) by selling the products, however to generate the maximum income from this form of business you really need to develop your down line of independent distributors that are also selling the products and building their businesses. Potential new distributors are known...

More from Atul Bahl

I Play to Win But I Am not Afraid to Lose
By: Atul Bahl | 11/01/2008 | Sales
So when you play to win, you play with an inspiration and when you play not to lose, you play out of desperation - and the results are different in both the cases

Healthcare Marketing - Budgeting
By: Atul Bahl | 22/07/2007 | Business
The large investments made by the private players in Healthcare Infrastructure makes it imperative for them to go out and reach the patients – instead of waiting for the patients to drop by at their facility; this is where the importance of Hospital /Healthcare Marketing steps in.

Healthcare Services in India
By: Atul Bahl | 22/07/2007 | Business
The last decade has been witness to the giant strides taken by the Indian healthcare scenario, towards modernization and development- gone are the days when those who could afford it had to travel abroad to get highly specialized services such as cardiac surgery, while others had to do without it.

Hospital Marketing - Referral Sales
By: Atul Bahl | 22/07/2007 | Business
A healthcare marketing professional should never forget that he is not the service provider – the healthcare facility is the service provider and the service is delivered by the qualified medical personnel at the facility. So a healthcare marketing professional’s job is very clearly cut out as to enable seamless delivery of healthcare services to the referred customers (patients).

Healthcare Marketing
By: Atul Bahl | 22/07/2007 | Business
It's said that like there is no ‘free lunch’, there are no easy answers, especially when it comes to health care. The recent radical changes in the healthcare industry have changed all the trends … the healthcare industry is emerging in a new shape, offering new opportunities and ushering in a new era. With the way the industry continues to change, I've come to realize, even with almost a decade's experience behind me, I have as many questions as I do answers.

Love - Peaks and Valleys
By: Atul Bahl | 19/07/2007 | Relationships
So two people who are in love decide to get married and when their love peak starts to plateau, the problem starts – the former lovelorn couple starts bickering, complaining about each other and if corrective measure are not taken in time, they may even part ways after a breakup

Emotional Independance
By: Atul Bahl | 19/07/2007 | Self Help
You are down in the dumps and looking around you find no one to talk to, leave alone a shoulder to cry on … what to do?

Article Categories






Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below