If my story about on Marketing Lessons from a Las Vegas Strip Club, made you blush, you should stop reading now.
Last week, during my Music Business Brainstorm in Las Vegas, a couple of my clients decided on a few room service options which the hotel catering department didn't provide, if you know what I mean. And while the subject will be titalating to some, there are some good marketing lessons at play.
This one guy I want to talk about in particular called a service after seeing an ad in one of the entertainment guides. Within an hour, his "date" arrived.
The first thing she did, according to him, was to discuss prices. $1000 for everything.
When that wasn't an option, she gave him the option to get a dance for $100...and than got him for all he was worth with an "upsell," which was about $300.
Lesson One... People buy based on emotion. After sampling the service, he wanted more, and was able to justify the price.
And she did one more thing which I thought was great... She called him back a couple of days later! He didn't take her up on the offer, but I'm sure there are people that do.
Lesson Two... It is easier to sell an existing customer than it is a new one.
This lady probably makes thousands of dollars each year with a few simply followup calls. And you can do the same thing
David Hooper is the founder of Kathode Ray Music, an artist
development organization specializing in promotion and marketing
of independent musicians and bands. Visit http://WWW.ROCK-MUSICIANS.COM for more tips and hints for musicians, bands, and
songwriters.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Google Music Service: Revolutionary Service?
- Google Music Service: Is It For Real?
- Iphone Music Downloads – 7 Tips to Find the Top Music Service
- Music Reports Announces Distribution Of More Than $5 Million In Mechanical Royalties On Behalf Of Digital Music Service Clients
- New Google Music Service Launch Imminent
- Does Twitter Work As a Music Discovery Engine, Too?
- Lycos Music Download - Has Lycos Caught Up
- Music Download Reviews
Tips on Effective Personal Training Business Marketing
By: Chris McCombs | 16/11/2009Marketing and advertising are indispensable in the recent times. With so many products and services that people can lay hands on, effective advertising is of utmost importance. More so in a field like personal training business. This is because the demands here are so high that there are already too...
More Tips to Get More Website Traffic
By: M.L. Petersen | 16/11/2009More website traffic is what we want and then more click thru's. I do not have a new secrete tip. I am going to list a few tips that have been around awhile and still work. Seeing several tips in one list will benefit some marketers who are familiar with...
Do You Need a Guide to Work From Your Home ?
By: Dr.anies | 16/11/2009SEO or Search engine optimization is the process of optimizing your website for search engine spiders. Google is considered one of the greatest search engines in the planet. One can say that around 75% of the network traffic is generated from Google search engine. This says a lot on the...
How to Advertise Your Business on Myspace
By: Jake Morgan | 16/11/2009Advertising on MySpace Advertising on MySpace is a very inexpensive way to make your business grow. Some of the ways to advertise on MySpace are even free! Getting started on MySpace First go to www.myspace.com. Once there you can create a profile page for your business. Include everything that you need for your...
How to Advertise Your Business on Facebook
By: Jake Morgan | 16/11/2009Advertising on Facebook What? Come on don't tell me you did not know that you can advertise on Facebook. Have you ever been to Facebook? If not, you should try it out. What is Facebook? Facebook is a social networking site that allows you to connect with people you already know and make...
Information Products - Working the Sales Funnel
By: Barbara Grassey | 16/11/2009There are many varieties of information products, starting with a simple one page bulletin, a white paper or manifesto, an ebook, an e-course, printed or hard copy course, an online course that is delivered weekly or by a membership site, or even a membership site as an info product. I want...
Why Use an Autoresponder Series?
By: Barbara Grassey | 16/11/2009In internet marketing, one of the sayings you hear again and again is "The money is in the list." Well, the money is in a list that is trained to respond to you and to buy. In order to "train" your list, you have to build a relationship with them....
Why Write Articles?
By: Barbara Grassey | 16/11/2009Article marketing is the triple threat of online marketing. First, it helps establish you as an expert in your field; second it drives targeted traffic to your site; and third, it creates backlinks to your site, helping you come up higher in organic (unpaid) searches. Let's take them one by one. Writing...
Do You Have Problems Getting Things Done?
By: David Hooper | 19/09/2005 | Self HelpProblem isn't usually the interruption though...it's the people being interrupted. There is something about most people which makes them feel they should.
The Secret To Long-Term Music Business Income
By: David Hooper | 18/09/2005 | MarketingYou rather make one sale for a one-time $65, or one sale for a monthly subscription at $10 per month? I would rather have the monthly subscription, because after the seventh.
The Press Does Not Owe You Anything!
By: David Hooper | 18/09/2005 | MarketingThat they have to read, review, and consider for inclusion...consider for their readership. Some musicians believe that if they write a press release that is newsworthy, that.
Marketing Lessons From A Las Vegas Hooker
By: David Hooper | 18/09/2005 | MarketingDecided on a few room service options which the hotel catering department didn't provide, if you know what I mean. And while the subject will be titalating to some, there are.
Marketing Lessons From A Las Vegas Strip Club
By: David Hooper | 18/09/2005 | MarketingGo through their biggest music business problems. It was great. The guys in this group are smart and the group came up with some incredible ways for folks to generate.
The Third Ear
By: David Hooper | 13/09/2005 | Art & EntertainmentA few edits today. I talk and the producer works the board... So why have two extra people in where space (and ventilation) are at a premium? Kathode Ray Music is ten.
Getting More From Books
By: David Hooper | 13/09/2005 | Art & EntertainmentChapter at a time...and possibly even one sub-chapter or idea at a time. Instead of just reading through everything, when you see an item that you can put into action, stop.