We worked hard to build a list and it would be great if we could make full use of it. There are three simple keys that you could make your opt -in email list could be the single biggest money-maker.
All it takes is to have Consistency in QUALITY, Regularity and Delivery. Let me go through these areas.
Providing value to your list members.
It seems common sense. However, the overwhelming majority of owners miss out from the beginning. If you don't provide genuine value to your list members you simply won't make money from your list. The reader will simply unsubscribe, or they may stop reading your mailings.
To provide genuine value to your list members, we need to publish original content. While it is absolutely acceptable to reprint other people's content in your publication, you should also have your own voice as well. People join your list because they want to hear from you.
It is important that that you publish your own original articles, tips, ideas in each publication you send out to your list. Be understand that if they can get it elsewhere, why should they join your list in the first place?
When it comes to information, Value = Usefulness. How valuable content is to a person is directly related to how useful they find that information. You content must be applicable to your reader. Give your reader those information that they need they'll give you their attention, and eventually their business.
Sending promotional mailings regularly.
From research studies, it was noted that if we don't send promotional mailings regularly, the response rates will go down dramatically. This was also been tested by a lot of other people. However, it doesn’t mean that send many mailing a day will help to increase the response rate.
They key is balance.
As a general rule of thumb, one promotional mailing per week should be sufficient and could produce the best results. However, it must be consistent and regular.
Verifying your members is receiving your mailings.
You can have good content in your mailing and send them out in a regular basis. However, if no one on the other end of the line is getting these mailings, it's a waste of your time.
Research shows that as few as 10% of the total list members on any given list may actually be receiving the messages. If you're getting poor results from your offers, then the first place I'd look is to make certain your list members are actually receiving and reading your email messages.
Related Articles
MySpace Markeing
By: PJ | 27/07/2006 | Online Business
MySpace is the internet's largest un-tapped marketing resource. 75 million plus users, 15 million daily unique logins, 240,000 new users per day, and nearly 30 billion monthly page views - that's 10,593 page views per second.
E-books: a Powerful Promotion Weapon
By: Alex Pérez-Prat | 15/01/2007 | Online Business
E-books are a new medium for sharing marketing information, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of an e-book to increase incrementally.
The 5 Quick Steps to Affiliate Marketing Success
By: Christopher Stigson | 25/05/2007 | Marketing
The 5 Quick steps to Affiliate success provided by Online-Marketing-Expert.com and it's partners! You have the chance to do what we do and earn huge revenue online with a simple website, everyday.
5 Hints for Writing Value-Added Web Content
By: Seomul Evans | 12/08/2008 | SEO
Every SEO expert know that no matter how high your website is ranked, if it's full of fluff or superficial information it's not going to motivate a potential customer to return.
The Keyword Sales Pitch
By: Seomul Davis | 04/10/2007 | Marketing
Sales people are tenacious, dogged and very difficult to get rid off. But selling your website is terribly important and when the main object is to make sales or convert a visitor into a buyer, you need to understand the technique to do so.
The technique revolves around the aim to...
Self Promotion As Advertising
By: Kevin Sinclair | 18/05/2008 | Internet Marketing
Just like any other method of getting the word out about something, self promotion is advertising oneself. A more delicate approach must be taken lest one seem like a braggart. There are different ways to go about this; the best place to start is to gather and create content relevant to the subject of the promotion which is not always easy to do.
On Top Web Design and Promotion Guide
By: Cas Paton | 07/02/2007 | SEO
Web Design and Promotion from On Top Web Design, Helpful tips and resources for web design, internet marketing, SEO, and ecommerce.
The Shot Heard Around the World: Google's Endorsement of "get Free Google Ads!"
By: Lee Manton | 17/06/2008 | PPC Advertising
The secret that made 1 man worth over
$300 million because he found a way to beat
Google's system so that he gets all his pay-
per-clicks for FREE while others have to pay.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
How does MySpace and other Social networking sites help with SEO
By: megastarmedia | 31-07-2008
How does having a MySpace profile page with thousands of friends help a websites SEO?
Mega Star Media INC
www.megastarmedia.com
How can I add a sign up option for my website?
By: jessiejwillms | 31-07-2008
I need to know how I can add a sign up option for my website, so visitors can sign up and become a member of my website and recieve email updates, etc. Is there a service that provides this for free??
When the Angels baseball team pitchers get 10 or ...
By: wtcourtney | 23-07-2008
When the Angels baseball team pitchers get 10 or more strikeouts in a game, California Pizza Kitchen offers a 20% discount with your ticket stub. Is the discount good at all CPK locations, or just certain ones?
What is the status of the promotion of Brig. Gen ...
By: Early L. Doss | 20-07-2008
What is the status of the promotion of Brig. Gen Vincent Brooks to Major
General? Has his promotion been affected by the religion question?
Looking for promotion opportunities
By: Sara shalda | 02-07-2008
who needs help promoting their product...........i am a great promoter.....when i show up i get peoples attention and they never forget seeing me
What the top 3 contextual ad platforms?
By: Nolan Bayliss | 30-06-2008
What the top 3 contextual ad platforms?
Q&A Powered by:
Latest Marketing Articles
Some Techniques for Good Copywriting
By: Robert Starr | 07/09/2008
Copywriting may appear easy, but it's the professional writer that makes it look that way.
Joint Venture Marketing: Running Ads for Little to No Cost!
By: Christian Fea | 07/09/2008
In the business world, or the world in general for that matter, getting something for nothing is a universally suspicious concept. "There's no such thing as a free lunch," "You always have to pay the piper," and such slogans are so commonplace they are cliche - and beliefs on which most people were raised.
Using Topic Based Articles To Build Incoming Links
By: Anil Vij | 07/09/2008
Content is king in the world of SERPs, and while more and more website owner are turning to publishing blog articles to help build Google PR, there is an easier way to maximize the impact and effect that your articles can get in terms of one way links by simply publishing articles to article directories.
The Power of a Strong, Well-Written Headline
By: Ramon Vela | 06/09/2008
When free to use our own creative marketing, as a VAR (Value-added Reseller) we achieve far better results than when we must use our vendor's marketing mandates.
Direct Marketing Tips And Solutions To Systematically Boost Your Profits
By: Paul Rowe | 05/09/2008
Direct marketing has two aspects, first to send messages or news directly to the customers without media interference, which includes email or telemarketing with consumers or business houses. Secondly, direct marketing focuses on driving purchases attributed to a specific "call to action".
Top 10 Ways To Get More Prospects Excited About What You Sell
By: Kathleen Ann | 05/09/2008
Your advertising copywriting needs to work hard to build up excitement and enthusiasm for your products or services. So much excitement that your prospects can hardly wait to whip out their credit card and buy what you sell. Try these top 10 ways to get more prospects excited about what you sell.
Finding The Clients When You Need Them
By: Chris Simpson | 05/09/2008
If you are in a situation where you need to get new clients, you may find that you are feeling stressed out about how your business is going. Whether you are new to the business or you have been working for a while, you should relax!
How To Market In A Bad Economy
By: Karen Scharf | 05/09/2008
Does this sound like you...the economy is going south, and you're starting to panic. You're worried about the financial health of your small business. You think about slashing your prices to stimulate your sales. You assume you need to cut back on your...
More from Patrick
A Need for Search Engine Optimization (seo)?
By: Patrick | 19/08/2007 | Online Business
Wondering what it would take for you to achieve that #1 spot in the search engine result pages (SERPs)? Will it leads to increased sales for your online company.
Is Knowing your Website’s Traffic Statistics Important?
By: Patrick | 19/08/2007 | Online Business
It is important to understand your traffic statistics. The most important of your traffic statistics is likely on how many orders or inquires you could get at the end of the day. In order to understand your site performance, it is critical that you should know some of the facts here.
Simple and Extremely Easy Way to Improve your Link Popularity
By: Patrick | 25/07/2007 | Link Popularity
To improve your search engine rankings, you could find link exchange partners to improve your link popularity rating. Link popularity is now considered by most search engines to be one of the most important factors that determine a site's ranking in the search engines.
Simple Yet Effective Ways to Get your Newsletter Being Read
By: Patrick | 24/07/2007 | Newsletters
You have taken a great effort to come up with a series of newsletters. However, how do you make sure that your newsletters will be read by your reader? The answer is, you will need to create a professional looking newsletter.
Opportunity to Follow-up With your Customer?
By: Patrick | 18/07/2007 | Customer Service
There is one key consistent factor that distinguishes exceptional sales professionals from mediocre ones. It is Persistent and Consistent Follow-up with your customer. This will transform your one-time customers into repeat clients.
Amazingly Simple, But Shockingly Powerful Ways to Guarantee your Email are Being Read
By: Patrick | 24/06/2007 | Advertising
Referring to email marketing, it is unlikely to be successful online without some form of marketing via email. You need to know how to make use of your customer list and boost up your business.
Simple and Yet Easy Way to Get Free Advertising
By: Patrick | 24/06/2007 | Online Business
Do you know that there are always ways to get free advertising? One of the better ways to get free advertising is simply to writing articles and gives them away. It is one of the marketing strategies that were commonly used in online business. In this way, it will also help to get traffic, improve your search engine ranking, and sell more products.
Boosting Up your Sales by 250% or More Using Testimonials
By: Patrick | 18/06/2007 | Internet
Do you know that testimonials have been known to boost up your sales by 250% or more? Simply said testimonials SELL! The Internet is a very impersonal medium. Believe me or not, people trust people! The more you can do to make more humane to your web site, the more likely the potential customers will want to do business with you.
Marketing 
