ArticlesBase.com - Free Articles Directory
Free Online Articles Directory
21.08.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


Online Advertising For Dummies

Author: Emmanuel Scott Author Ranking Blue | Posted: 06-03-2007 | Comments: 0 | Views: 25 | Rating:  (52) Article Popularity - Blue (?) Got a Question? Ask.
Sign Up Now!

Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It's a revolution of sorts and small and home business owners are making the most of it.

For a home based start up, online advertising is a potent tool that can maximize visibility, drive traffic to the company's website, up the sales and build a solid brand in the process. Just remember the twin mantras of focus on what you want and a strong dose of imagination; and you'll be on your way. Online advertising must also follow some basic rules. Know what you want your advertising to do, where to get it and what to do with it once you have it.

1. Define your advertising objective: Think why you need to advertise. Clearly define the goals you want your advertising program to achieve. Is it generating new leads, increasing the number of hits on your website, making your company visible in the market place or to increase on/off -line sales? Each goal will have a different advertising path. You can only expect your program to maximize returns, if you know for sure what you want your advertising to do.

2. Tailor the message for your target audience: Craft your message to appeal to the target audience. Your message for a visitor on a trade forum's website would be different from what you say to the guy clicking on your ad on a home business site. The trick here is to align your message to the mindset of your audience. Equally important is that the message should convey the promotional goals your advertising desires to accomplish. So if you are selling ice to an Eskimo shopping in an Internet mall, don't forget to mention the discount on your season sale!

3. Be Creative: Your most valuable asset in this crowd is your creativity, which will make your ad stand out. Be creative not only in the copy, but also in the placement of the advertisement. An online contact lens clinic pulls hundreds of people every day to take an eye test with a simple ad. The small 1" X 2" banner says, " Think You Don't Need an Eye Test?" in the same format as you see on the reading sheet in an optometrist's clinic, with alphabets running vertically in a decreasing order. Add depth to your advertisement by using rich media like HTML, DHTML, Java and layered ads. Use animated messages doubled with pull down menus for better use of space and for expanding possibilities of response.

4. Choose the advertising medium well: Your ads should do more than just wiggle and pop. To maximize response, choose the advertising medium carefully. You have several choices like banner ads, contextual advertising, ezine advertising etc. Research and read on various formats and the factors for each one's success. Choose the vendor. If you have decided on banner advertising, research and list the websites that would give you the maximum exposure to the right kind of audience. Check out the option of using advertising networks and the pay-per-click options as well. Once your campaign has been set in motion, take care to monitor response and be ready to change or completely redo your copy and the advertising vehicles you use. Keep a track of the ROI (Return on Investment) for every advertising purchase that you make. This way you can figure out which forms of advertising are working for you and which ones aren't.

Rate this Article: Current: 0 / 5 stars - 0 vote(s).

Article Source: http://www.articlesbase.com/marketing-articles/online-advertising-for-dummies-113704.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
About the Author:
Emmanuel & Lloyd Scott are specialists in Information Technology and have an online business for web templates and design http://www.prepagebuilder.com COPYRIGHT 2007 ©Lloyd & Emmanuel D. Scott support@scottsempire.com
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Related Articles

How to Reach Qualified Prospects Through your Website
By: Sebastian | 22/07/2007 | Online Promotion
Without traffic you will never make money, simple as that!!! There are many ways of driving traffic to your website. Here’s a list of the most popular and effective methods:

Understanding HTML is Still Vital in Website Development
By: Angela Rogers | 23/04/2008 | Information Technology
Hypertext Markup Language or HTML has always been the basic language in developing a website. Although various automated software platforms have been introduced to simplify website creation, HTML remains of utmost importance in creating web pages.

Web-design Software is a Core Device That Allows Users to Establish a Website
By: Angela Rogers | 27/04/2008 | Graphic Design
Web-design software is a core device that allows users to establish a website. Any web-page design software application comprises of:

Cultural Differences in Web Site Design
By: Angela Rogers | 23/04/2008 | Graphic Design
Let’s face it, business websites always aim to reach a wider audience in the different parts of the world. Going online is the easiest and one of the most effective ways to go global.

Hiring a Good Web Designer Without Compromising Quality
By: Angela Rogers | 27/04/2008 | Graphic Design
Selecting the perfect web designer to meet your website requirements is a tedious job, but at the same time extremely vital. You have to consider each and every aspect of web designing; right from saving your money to getting a professional looking website, so that you obtain one of the best (if not the best) services.

Stop Making Excuses. your Website Must Match your Other Marketing Materials
By: Erin Ferree | 18/08/2007 | Internet
At first glance the title of this article sounds obvious

Compelling Website Content is Key to Converting Customers
By: Angela Rogers | 23/04/2008 | Graphic Design
Quality content is a very important element in web design. It has to go hand in hand with a good web layout to maximize a site’s potential for getting more traffic and a high ranking from search engines.

Strong Company Internet Presence is Now Affordable
By: Angela Rogers | 27/04/2008 | Branding
Empire Elements has just launched another great website system. After the great success of our e-commerce site, we decided to develop an ultimate optimised site for tradespeople and trading businesses.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

MS paint parody
By: ekuiro | 06-09-2007
I'm currently looking for a parody of the development of MS paint. A friend told me about this video but I couldn't find it. Does anyone know which video I'm talking about?  

Creating a differential list on donotcall.gov
By: josh101 | 06-09-2007
Is it possible to make differential telemarketing do not call list, through donotcall.gov ?For example if you want to get calls that promotes only health insurance etc.

How much does a dedicated server cost?
By: doubleguitarpirate | 05-09-2007
How much does a dedicated server cost?

This article is next for perfection for a dream ...
By: mamtasaini | 05-09-2007
This article is next for perfection for a dream incoming link. One point missing though. The page on which your link is placed should not be excluded by robots.txt file Make sure that the page is indexed by google.

What is your favorite Funny or Die video?
By: tsif | 05-09-2007
 What is your favorite Funny or Die video? The water park prank made me laugh real loud.  

What is the difference between online marketing ...
By: syam | 04-09-2007
what is the difference between online marketing, email marketing and internet marketing. plz give some examples also.......

Q&A Powered by:
Powered by Yedda 

Latest Marketing Articles

Tell Them Why They Should Buy
By: Karen Scharf | 21/08/2008
Our customers don't know our products inside and out. They do not make the mental leap from features to benefits. We need to show them, to spell out exactly what our product or service will do for them.

The Number One Killer of Information Marketing Success and How to Avoid It
By: Caleb Scoville | 20/08/2008
The longer you hang onto an idea without implementing it, the less viable it becomes. It's better to implement and learn from your mistakes than to obsess over it for weeks or months that you could be focused on more important things.

Want to Attract New Dental Patients? Think About a Referral Contest
By: James Erickson | 20/08/2008
A referral contest is a great way to get your current patients bombarding you with new, quality patients. Referrals are always the best new patients, because they generally come in already liking you. So, why not do something to double, or even triple the number of referral you receive?

Relationship Marketing: Lead Scoring for Success
By: Christian Fea | 20/08/2008
Developing a relationship marketing platform for your business is an important step in every marketing campaign. Having a relationship marketing plan for your business puts the focus of your business on customer fulfillment and strong customer relationships.

5 Powerfull Tips For Optimizing Your Viral Marketing Campaigns
By: Paul Baican-Vist | 20/08/2008
The media has focused recently more on Viral marketing, or "refer-a-friend" email campaigns. These campaigns are making more active the recipients of promotional emails to forward the messages to their companions. They were garnering both positive and negative comments from customers, privacy advocates, and industry pundits. The main issue are the...

The "Secret" of Voice Broadcasting Exposed
By: David Seldon | 20/08/2008
Voice broadcaster exposes a little-discussed yet obvious "secret" that has major implications for those considering using voice broadcasting. Those considering utilizing voice broadcasting in their business should consider this before spending any money for voice broadcasting.

Article Submission Services: How To Choose The Right Company
By: Deep Arora | 20/08/2008
These days the mantra for modern business is marketing. Marketing plays an integral role in your end results of sales for your organiation. While you may understand the benefits, for many the process of article submission may be better left to experts.

How to Design a Slick and Professional Website
By: Chris Coleman | 20/08/2008
It's amazing how quickly business changes. Before the internet, the only contact you had with customers was using the phone and face to face. Now, due to the advent of e-commerce via the internet, customers can discern much about your company without leaving their office or home.

More from Emmanuel Scott

Bad Web Design And Mistakes
By: Emmanuel Scott | 20/03/2007 | Internet
Okay, we know we all need to pay the bills. I know that many of us want to get traffic to our web sites. And some of us just want to make enough money to pay for our costs so that this thing we love to do is free. But, come...

Article Categories






Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below