Without a doubt, the mailing list is the most VITAL and NECESSARY tool for your online business. It is so essential that entire e-books, courses and websites have been written on this subject.
Your mailing list will be your primary tool for success. There is a phrase that says: ?The money is in the list.? That is definitely true! It is imperative for you to have a mailing list to keep in touch with your website visitors and feature your new products to proven buyers.
There is a common point of failure for many in setting up a mailing list. You CANNOT put a small text link or graphic on your site that simply says "Sign up for our mailing list." That is not going to cut it. It won't even be close. You need to be a SUPER salesperson online!
You will need to find creative ways to entice customers to sign up for your list. Do whatever it takes! Once you have them on your list, they become a prospect and then hopefully, a new customer, for life! If you can develop repeat customers, this will be the lifeblood for your business. Offer them a freebie ? something of value ? to attract them to your mailing list.
Because it is so important, here are a few ideas:
- Offer your visitors a free email course, like the one you are reading now!
- Provide a contest or drawing into which every subscriber can be entered
- Make a special "Members Only" section for your subscribers
- Give discounts or other promotional offers
Promote your mailing list every place available ? your emails, website, newsletters, EVERYWHERE! You will need to find unique and clever ways to encourage visitors to sign up for your mailing list. If you are bold and creative, you?ll be able to develop new, never-seen-before ways to attract new subscribers. Spend some time surfing the net to see what others are doing. You will notice that other websites often dedicate an entire domain name just for their opt-in list. It?s that important!
So, are you ready to set up your mailing list? A highly recommended site that provides tons of resources is http://www.aweber.com/?286072. Not only are they very good at what they do, they are very affordable! They even have a 30-Day Trial for FREE!
If you do not have a mailing list, it is time to start one today!
If you do not create, build, protect, take care of and pamper your mailing list, you will not succeed online. It is the life blood of your business and website.
Get started: http://www.aweber.com/?286072
(Note: this article is part of a mini-course with twenty lessons. You can find that entire free mini-course here: http://brentriggsblog.com/minicourses.asp )
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