Online Marketing, Local Search and Mobile Search to Drive Six-Fold Increase in Internet Traffic

| Posted: 27-06-2008 | Comments: 0 | Views: 12 | Rating: (54)

(?)

Recent survey numbers highlight how Internet traffic is growing exponentially and is poised for a 600% increase by 2012. The huge increase in Internet traffic comes at a time when the convergence of mobile search technologies and local search capabilities will drive the growth of online marketing, local search and mobile search to similar heights - while driving foot traffic to businesses large and small that have a "digital footprint" in today's surging digital economy.

Staggering numbers from worldwide networking leader Cisco Systems predict a six-fold increase in global traffic on the Internet, highlighting the increasingly important role online marketing and internet advertising will play for businesses large and small as consumers increasingly move online to do both shopping and "Windows shopping". Cisco released its Visual Networking Index (VNI) Forecast for 2007-2012 on June 16th, which predicts that we will see a 600% increase in Internet traffic by 2012. Cisco's VNI projections predicts that Internet traffic will double roughly every two years as a result of "a combined annual growth rate of 46 p[er cent form 2007 to 2012.

The key component in this surge of Internet traffic will be video streaming. Cisco predicts that by 2012, "video traffic alone will be 400 times the traffic carried over the U.S. portion of the Internet in 2000. Increasingly, marketing agencies and advertisers are moving off traditional media and moving online to exploit the consumer movement to the Internet. Significantly, much of this consumer movement online will result from the increasing tendency of consumers to access the Internet from handheld mobile devices - a trend that will only increase as RIM, Nokia and other cellular phone and mobile device manufacturers move to keep pace with Apple that just recently released its next-generation 3G iPhone.

Cisco is predicting that mobile data will roughly double each year from 2008 to 2012, highlighting the importance that mobile search will play in an emerging digital economy. Jupiter Research, a leader in online research analysis, has projected that annual revenue from mobile search revenues are expected to hit $US4.8 billion dollars annually by 2013.

As technologies converge, the driver behind these anticipated huge jumps in online advertising and mobile search numbers is - not surprisingly for those who have been tracking the emerging technologies of Web 2.0 - local search. Jupiter predicts that in the emerging digital economy, local search will be the most popular service amongst all advertisers and will attract 40% of all mobile search ad spending between 2008 and 2013.

The convergence of technologies that is fostering the growth in mobile search, and particularly local search, was illustrated by Google CEO, Eric Schmidt. Sitting down for a much-publicized interview with CNBC's Maria Bartiromo earlier this spring, the head of the search engine giant touted how improvements in mobile search capabilities on advanced mobile handhelds (such as the BlackBerry or Apple's iPhone) combined with advances in Google Maps and Google's local search capabilities are making real time, and precise geopraphic local search a reality.

"(W)henever I fly somewhere," Schmidt told CNBC, "I open up ... my iPhone or my BlackBerry, and, boom, there's everything in my world as I've landed in a country I've never been in. It's a remarkable achievement." Schmidt notes that Google has been tracking the huge increase in use of Google Maps local search technology. "(T)here's been a huge increase in maps, Google Maps, hugely successful," Dr. Schmidt reports. "(W)hen I want to go to the equivalent of a Starbucks, I just type "Starbucks," it says it's over there. For me, that's just a huge--a huge improvement. And that service is available almost everywhere in the world."

What is common practice for Google's high-flying and technologically enriched CEO is increasingly becoming commonplace for the digital consumer on the street. The predicted growth in internet traffic, together with the radical shift of advertising dollars to online marketing and the growing tendency of Internet-savvy consumers to take up mobile search, clearly forecast where commerce and e-commerce is headed. While there may still be local niche markets that depend on foot traffic to drive their business, increasingly it is a company's digital footprint that drives customer traffic to its online site or storefront. And the vehicle driving that electronic traffic is mobile search. As online traffic balloons between now and 2012, the importance on local search, mobile search and online marketing will also balloon.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Mobile Search Marketing, Toronto Online Marketing

Article Source: http://www.articlesbase.com/marketing-articles/online-marketing-local-search-and-mobile-search-to-drive-sixfold-increase-in-internet-traffic-464619.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:
For more information on Toronto online marketing and mobile search marketing contact http://www.Wolf21.com

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

Mobile Search Marketing - Get A Head Start On Your Competitors.
By: Mark Scriven | 09/07/2007 | Marketing
The mobile search market is still in its infancy and many advertisers are taking a 'wait and see' approach. This lack of competition in the mobile search space surely presents an opportunity for businesses to get a head start on their competitors. While most advertisers are reluctant to commit, it...

Mobile Search - The Next Big Thing?
By: Mark Scriven | 09/07/2007 | Internet
Annual mobile phone sales are predicted to hit 1 billion by 2009 and there are already 4 times as many internet-enabled phones in the world than there are PC's. According to Dotmobi (www.dotmobi.net), one third of the global population are connected via mobile phones today and approximately half are expected to...

Google Site Maps - Does Your Site Need One?
By: Mark Scriven | 09/07/2007 | Marketing
If you are involved in the marketing of your company website then you may well have received a call at some point from businesses offering to create and submit a Google site map on your behalf. The caller stresses the importance of a Google site map and the positive benefit to...

AJAX
By: Mark Scriven | 09/07/2007 | Internet
Many travel and holiday websites are now utilizing AJAX. AJAX is not new, but it is developing into a major buzzword in IT departments and at web developers. It's also a potential source of friction between IT/development and marketing. AJAX is short for Asynchronous JavaScript and XML, a development technique designed...

Mobile Search: How the Convergence of Local Search, Smart Phones and Consumer Behaviour Has Made Online Marketing a Small Business Priority
By: Bruce Orr | 27/06/2008 | Computers
This may be the year when the convergence of hardware, software and consumer behaviour makes a business' ability to be found through local search an online marketing necessity. The importance of having a business web page that ranks for local search terms on Google, Yahoo!, MSN and the plethora of...

Wi-Fi and Mobile Competition Highlight the Importance of Local Search and Mobile Search
By: Bruce Online | 27/06/2008 | Computers
The ways in which consumers access products and services are changing as consumer behaviour shapes and is shaped by the Internet. Increasingly tech-savvy consumers are turning to the Internet first to find the products and services they are looking for through local search before venturing out to shop. Now mobile...

Got a Question? Ask.

Ask the community a question about this article:

Q&A Powered by:

Latest Marketing Articles

Marketing Your Cash Flow Business
By: Russell Dalbey | 16/10/2008
So, you've decided to become part of the cash flow business - you understand the basics of the business and are ready to get moving! But how? What do you do for marketing? It can seem overwhelming but if you really think about it, getting started is not as difficult...

When is a Blog Right For Your Business?
By: Alan Tedman | 16/10/2008
There are many types of media in both the printed form and online. I like to read blogs, others like feeds and some others like newsletters. All of these forms require one big thing, content. Blogs can bring all of these readers together and produce important content for your business in...

Benefits of Submitting Articles to Directories
By: Robert Kokoska | 16/10/2008
Article marketing has long been an easy and extremely powerful way to promote blogs, websites, services and products. With some of the biggest article distribution sites on the internet, you can potentially syndicate your new article across several thousand of different websites increasing your exposure dramatically. Below you will read...

Connemara Marble is One of Many Wonderful Irish Gifts to Remember
By: Scott Wilhelmy | 16/10/2008
What Is Connemara Marble? Connemara Marble is mined from the quarry at Lissoughter in the Connemara Mountains of Western Ireland. This quarry has been in active use since the mid 19th century. The Walsh family has been mining this stunning green marble for centuries. It is found today in many major...

Online MLM - Why is it Necessary For Your Success
By: Chris Kosman | 15/10/2008
Many network marketers especially the so called heavy hitters regard online MLM, the use of Internet to promote your multilevel marketing business, as an inferior method for prospecting and claim that it is over-hyped. Many of them in the past years build big downlines strictly by using offline methods and...

Brands Miss the Mark at Grand Final
By: Katie Hodgkinson | 15/10/2008
A Steak insight into who spent big money on AFL television advertising but fumbled and dropped the ball. According to The Australian, 8 September 2008, media buyers estimated that advertisers would spend $35million over the AFL and Rugby League finals period and that Channel Seven was to be asking $120,000 for...

Internet Marketing For Chickens
By: Andrew Kasch | 15/10/2008
Are you afraid to succeed? Did you get into internet marketing because it's easy to fail at, and that is where your comfort zone lies? Great! You are just the person I want to speak to today. It's important that you pay attention, otherwise you will end up getting exactly...

Bum Marketing On Growth Hormones: 10 Brilliantly Simple Tactics To Build Your Highly Targeted Opt-in List
By: Stefan DeVereaux | 15/10/2008
Step-by-Step Instructions... Finally MOLB: Mechanized Online Blueprint. Alex Edavane is on to something huge. In 15 months, he developed a system that earns him 5 figures a month. No gimmicks, no false hope, no outrageous claims... just the "How I do it." His average profit is around $36,000 per month and...

More from Bruce Online

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.68, 14)

Online Marketing, Local Search and Mobile Search to Drive Six-Fold Increase in Internet Traffic

Article Comments

Related Articles

Got a Question? Ask.

Latest Marketing Articles

More from Bruce Online

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter