While it's true that your website is the information center for your organization, and the way you let the world know about your programs and efforts, you may be missing out on one of the most powerful fundraising opportunities available.
Design and content - is that all there is to an effective website? The answer is a resounding NO. If you are under the misconception that your website is simply there to let people know your non-profit exists and how to contact you, like an ad, think again. Your website may be one of the strongest ways to reach out to potential donors, not only in your city, but across the country! Unless you focus on your site as a true resource and tool for your organization, you may be missing out on thousands of dollars in funding.
When considering the design and content of your website consider your "outreach intent". Simply stated, outreach intent is the overall messaging of your website in relation to return visits and fundraising potential.
In order to maximize your fundraising potential through your website, take a few minutes to review your website with this important Outreach Intent Checkup:
Know who is visiting your website and how often.
This may think only your webmaster needs to bother with these statistics, but the fact is everyone in your organization needs to know what is happening with your visitors. Test your team - ask around your office, and even nationally, how often those people within your organization visit your own website. You may be astounded.
Do you have an online fundraising Marketplace? Make it visible!
Imagine having a sure way to raise funds online. Now hide it on your website so no one can find it. What good is it? It's like looking for a needle in haystack. Remember, people DO want to help you with donations! Review the design of your site and make sure your buttons and"calls-to-action" are prominently displayed on your site and displayed on every page. NOT only on the fundraising and "support us" page.
Remind your supporters about your website features - often!
Like with any kind of advertising or promotions, you need to remind your supporters about your website and why it is important to visit often. Remind them via your newsletter, promotional handout materials, and posters everywhere. Remember, if it goes out to your supporters, it should have your web address on it.
Make your site a true online destination people want to visit again and again.
Finally, take a good look at your website and ask yourself, "Would I return to this site every week?" If your website is not motivating your supporters to return again and again, you can increase the attraction by implementing a few simple ideas:
* Pull people back to your site by using tag lines in your newsletters and communications, such as "Check our website for more information!"
* Keep your website up to date! We can't stress this enough. If your website hasn't changed in the last 3 months, you're due for an update.
* Put supporter testimonials and photos on your site to show the true heartbeat of your community. These people, when featured, will tell others to visit your site!
* Consider incentives such as contests and t-shirt give-away promotions. These low cost materials are fun, attractive, and will have people coming back to your site.
* At a loss? Not sure if your site is working for you? Get a professional site evaluation.
If you are staring at your website and are at a loss for ideas to increase traffic to your non-profit's website, get some expert advice. Companies like Fundraising Solutions will review your website at no cost and offer suggestions and ideas to help you make your website a destination your supporters will visit again and again.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Why don't Christians love?
By: alyssa435 | 07-10-2008
Why do people that claim to be Christians not practice one of the most important things in the Bible and about God: love?
they go around accusing and attcaking, but only attacking the people, not telling them gently real knowledge, from the bible about God as to why they should surrender to God, why He's worth living for...instead they attack them and hope that's going to make them want to love God.
not.
completely opposite really. i mean, come on. the way you act is how you are portraying God to them. they can't know Him as intimately as you are claiming to. they see Him as His people portray Him.
and we don't even make Him attractive...
Help please :
By: chriscross04 | 04-10-2008
help please :(
hey there
ok im in this situation in which... my boyfriend loved me and really showed it. our relationship lasted 2 months and a half.... yes i know it was a short time but i have known him for longer since we have been good friends.. but when we broke up i was very upset... even though it was a mutual break up and we have agreed to remain friends im still crazy about him... i don't how he feels and im not sure how he feels after we broke up... i wanna get back together with him and i don't know what to do...
also when we broke up he was always very busy... thats what i think the reason was that when we broke up. he said that his wasn't really a good time to be together... he most def wants to be friends with me though... what shud i do?
Please help my best friends grand daughter, and the environment at the same time
By: bestguitarguy | 04-10-2008
Does anyone out there have a working computer, or any working part of a system such as tower, moniter, keyboard, printer etc, that they would like to donate to a child in hardship who needs it to learn with her amazingly smart mind? Most people have stuff they dont use, and it all costs money to dispose of properly due to lead. Does anyone feel generous today?
Meade Johnson helping underprivileged children
By: Pam | 21-09-2008
I was told Meade Johnson helps underprivileged children with money for school clothes. I would like to enroll my children to recieve clothes or money for clothes for school. How do I go about doing that? Fill out an application and where?
How to catch a uncatchable man
By: judy | 20-09-2008
how would you go about trying to catch a uncatchable man we have been dating for a year
Have a friend that's broke down with her RV in San ...
By: Dagi | 19-09-2008
Have a friend that's broke down with her RV in San Diego; the engine blew. She was on her way back home to New Mexico and doesn't have the money to get a new engine or stay. The RV is her home. Where can she go to get help in San Diego? She is the widow of a vietnam veteran and only has her widow's pension to live on. Please help me help her.
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