Paid Placement Or Pay-Per-Click

| Posted: 02-06-2007 | Comments: 0 | Views: 5 | Rating: (50)

(?)

Paid placement or pay-per-click is a type of ad campaign in which a cost per click is attached to relevant key words or phrases which are typed in by the searcher on a web search engine site. A pay per click campaign is easy to implement, by the use of Google, MSN, Yahoo and other search engines. The purchaser simply identifies keywords which apply to and are listed on his or her web page and contracts with the search engine site for traffic to be directed to the web page. This is done by the use of small ads prepared by the merchant. When the searcher types in the relevant key word, a standardized ad form is returned on the search results page.

The higher the agreed upon pay per click price, the nearer the top of the list of like ads it appears. The merchant pays according to the per click price negotiated when the searcher or potential customer clicks on the ad link that will take them to the landing site page belonging to the merchant.

It is easy to see that pay per click advertising is a way of increasing the volume of web traffic to your site, while some aspects at least, of search optimization apply in order to keep and convert the prospective customer.

Elaborate and sometimes profitable methods have been proposed and used to take advantage of the paid placement feature on the internet. Conversely, a few perhaps unethical merchants have used the tactic of clicking on a competitor's ad repeatedly in hopes of depleting the advertising budget for the period.

However, the advantage of the pay-per click is also apparent. It's fairly inexpensive and is easily controlled as to the frequency of ad insertion and the amount of dollars which are to be attributed to a particular ad campaign. So, with a relatively small outlay of cash, the merchant can launch an ad campaign that will reach thousands if not millions of users.

When determining the potential for an effective pay per click campaign, the merchant must choose keywords and phrases carefully, using only those that have a demonstrated relationship with the web page. It is definitely not necessary to pay the higher pay per click prices which would be required of the most popular search key words. It is far better to pay 5 cents per click for the second ranked ad than 50 cents per click on the first placed ad. Either way, the visibility is going to be about the same.

While the keywords are extremely important, it is also wise to remember that the customer needs to find the response which he's looking for in the web page to which he is directed.

A pay per click campaign is an effective way of building a successful web site for your product. When combined with good search engine optimization techniques, the merchant's business can gain increased revenue, a higher conversion rate and a loyal and steady customer as well.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Search Engine Optimization, SEO, Marketing, Web Marketing, Link Building, Montreal Marketing

Article Source: http://www.articlesbase.com/marketing-articles/paid-placement-or-payperclick-157768.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:
We offer innovative Web marketing solutions in Montreal, Canada, focused on performance, such as referencement in Montreal, ad placement and viral marketing.

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

Link Building For Beginners
By: John Tremblay | 01/06/2007 | Marketing

Search Engine Optimization Techniques
By: John Tremblay | 02/06/2007 | Marketing

The History Of Search Engine Optimization
By: John Tremblay | 02/06/2007 | Marketing

The Process Of Search Engine Optimization
By: John Tremblay | 02/06/2007 | SEO

Web Design Series- Dreamweaver 8 and Cs3: Should You Switch?
By: Alex Landin | 17/03/2008 | Web Design

Web Design Stance on Back Button and How to Use it
By: Moe Tamani | 17/03/2008 | Web Design

Web Design Vs. Print: How to Reach the Middle Ground
By: Moe Tamani | 17/03/2008 | Web Design

How to Get your Site in the Search Engines
By: Josh Hoffman | 20/09/2007 | SEO

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

Company information?
By: universalgal | 09-09-2008
Looking for information on a companies to sell into my business products. Where will I get Manager Level business contacts in any department at any company ?

Marketing plan for the olympics
By: TerGarOne | 08-09-2008
marketing plan for the olympics

Wholesaler for baby phat and coogi (shoes and clothing)
By: Coon | 08-09-2008
wholesale baby phat highheels I am trying to find a legit wholesaler that sells baby phat and coogi for women. I currently own a clothing and looking to expand women's merchandise within the store. please email me any suggestions at topgearclothing@aol.com

What is webb 2.0
By: danielnuud | 07-09-2008
what is webb 2.0

Link Building Secret ? Acquire 100,000 Inbound Links In 1 Month
By: michel546 | 06-09-2008
Ultimate link building secret. A surefire recipe to boost your link popularity within just 1 month. Take advantage of our proven internet marketing strategy

Marketing
By: sonynoemi | 05-09-2008
what does the word marketing mean to you?

Q&A Powered by:

Latest Marketing Articles

Online MLM - Why is it Necessary For Your Success
By: Chris Kosman | 15/10/2008
Many network marketers especially the so called heavy hitters regard online MLM, the use of Internet to promote your multilevel marketing business, as an inferior method for prospecting and claim that it is over-hyped. Many of them in the past years build big downlines strictly by using offline methods and...

Brands Miss the Mark at Grand Final
By: Katie Hodgkinson | 15/10/2008
A Steak insight into who spent big money on AFL television advertising but fumbled and dropped the ball. According to The Australian, 8 September 2008, media buyers estimated that advertisers would spend $35million over the AFL and Rugby League finals period and that Channel Seven was to be asking $120,000 for...

Internet Marketing For Chickens
By: Andrew Kasch | 15/10/2008
Are you afraid to succeed? Did you get into internet marketing because it's easy to fail at, and that is where your comfort zone lies? Great! You are just the person I want to speak to today. It's important that you pay attention, otherwise you will end up getting exactly...

Bum Marketing On Growth Hormones: 10 Brilliantly Simple Tactics To Build Your Highly Targeted Opt-in List
By: Stefan DeVereaux | 15/10/2008
Step-by-Step Instructions... Finally MOLB: Mechanized Online Blueprint. Alex Edavane is on to something huge. In 15 months, he developed a system that earns him 5 figures a month. No gimmicks, no false hope, no outrageous claims... just the "How I do it." His average profit is around $36,000 per month and...

Four (4) Questions Turn Visitors Into Buyers!
By: Jen Blackert | 14/10/2008
You may know this by now, but I will tell you anyway, website visitors are hard to find. If you know you ARE getting traffic, but no one is calling, maybe your website just doesn't work. Critique your website and identify your website's strengths and weaknesses. These questions will convert...

The Convenience of Trade Show Displays
By: Lawrence J. Reaves | 14/10/2008
A quick look at the convenience provided by trade show displays

Make Your Trade Show Exhibit Work For You
By: Christine OKelly | 14/10/2008
Designing a trade show display can be a challenge because you want it to not only draw attention but want it to promote interaction between the attendees and your employees. Hiring a professional trade show exhibit company will allow you to define your goals and design a display within your budget.

Using FAQs To Increase Site Visibility
By: Anil Vij | 14/10/2008
While many webmasters will concentrate on improving their sites SEO elements, they in turn overlook the use of FAQ pages which are quite possibly one of the easiest methods in improving the visibility of their site's content on the internet.

More from John Tremblay

The Process Of Search Engine Optimization
By: John Tremblay | 02/06/2007 | SEO
Search engine optimization is the process of using natural search methods to take advantage of search engine algorithms. This process allows the web site in question to appear earlier on the results page when the search results page is returned to the person making the query. Those sites with an...

The History Of Search Engine Optimization
By: John Tremblay | 02/06/2007 | Marketing
The history of search engine optimization began in the early to mid 1990's when web site owners realized sharp spikes in web traffic following the inclusion of a web page to a search engine for indexing. Many web site owners began to pay for frequent admission to the search...

Search Engine Optimization Techniques
By: John Tremblay | 02/06/2007 | Marketing
When doing search engine optimization techniques on a website, there are some things that even a novice can do to clean up a web site and make it more efficient. This can be done at the same time as making the site more friendly to the human viewer as...

Link Building For Beginners
By: John Tremblay | 01/06/2007 | Marketing
Link building is the process of adding links between two or more web sites. A link is somewhat like a short cut through the millions of web pages. Links are presumed to indicate which sites visit other sites for information gathering or receiving. Link building is done...

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.33, 16)

Paid Placement Or Pay-Per-Click

Article Comments

Related Articles

Got a Question? Ask.

Latest Marketing Articles

More from John Tremblay

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter