Paul Wolbers is an Affiliate SEO Marketer. Visit his website for more great tips, tricks and tactics designed to help you succeed online. http://www.PaulWolbers.com
Here is a simple guide for getting started with PPC advertising. You should find it to be complimentary to your overall marketing program and a good start to finding traffic while you continue to build your natural search engine placement.
- Research Your Keywords -
Don't waste your money bidding on words or phrases that will attract the wrong audience or too broad of an audience or you will quickly go through your advertising budget with very little return on your investment.
Use a program like Wordtracker that can assist you in creating a list of keywords and phrases that will relate to your topic. You can easily find out which words have a large amount of competition as well as the current bids for those words.
When you have made your keyword and phrase list, develop a simple Ad that is both clear and descriptive. Use proven advertising copy words like "How to..., "Discover", "Save", "Free" and "Easy" in your description. Create curiosity while providing enough information that you will not attract under qualified traffic.
Use each keyword or phrase you are bidding on in its own description rather than giving the same ad copy to every word. Test your campaigns and stick to your budget.
Figure out how many customers you need in order to make a sale and based on that figure, you can work out how much you are willing to spend to attract customers through pay per click advertising.
If your product sells on average for $20 and it takes 100 visitors to make a sale you can afford to spend 20 cents per visitor to make a sale. Obviously you would want to spend less in order to make a profit, so by bidding 10 cents per key phrase you would spend $10 to make a $20 sale with a $10 profit. This is just a rough example.
Remember, PPC is only one piece of your marketing strategy, so while you may spend more using pay per click when you first start, eventually your content and hyperlinks will attract free visitors organically, which will offset your cost per sale ratio.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Starting for Success: PPC Search Engine Marketing
- Why Google Adwords is the Best Choice in PPC Search Engine Marketing?
- Landing Pages – Ladder To Successful Ppc Search Engine Marketing
- PPC Search Engine Marketing: Securing Instant Results for Your Site
- PPC Search Engine Marketing: Logic Does Wonders
- PPC Search Engine Marketing: Know What You Must
- Failing With AdWords and PPC Search Engine Marketing and New Tactics
- PPC Search Engine Marketing: the New Age Marketing Technique
Mass Article Control – Scam or Not?
By: Eilin Thomas | 04/01/2010Mass Article Control Review---Don't Buy Mass Article Control At Any Site Online Without Reading My Scam Review First.
Manual Variable Optical Attenuator Has an Epoxy-Free Optical Path
By: Perry Keller | 04/01/2010It is intended for optical power control and equalization in WDM, FTTx, CATV systems.
Where to Go for Cheap Romantic Vacation Package Deals
By: Andrea Cruz | 04/01/2010Romantic vacations should be one of the best get away periods you might think are very expensive. But that is not at all true for there are cheap romantic vacation packages deals.
The world, Automotive Connector Market
By: saichon sannok | 04/01/2010This new report provides a comprehensive analysis of the automotive market, connector, identifying the size of the platform of the vehicle market, the type of product, size of the contact, and the region of the world light-duty vehicles. Market data is shown for the years 2006, 2007, 2008, 2009 and vehicles 2012.Light subject of this report are defined in passenger cars and light trucks. Light trucks are Sport Utility Vehicles (SUVs) and pick-up truck, rating equal to or less than one tonne.
How To Advertise Your Company With Promotional Items
By: Kris Ann | 04/01/2010Promotional items are a fun and effective way to spread the word about your company and a way to make sure that customers have your contact information. From product selection through distribution, this article will lead you through the process of advertising your company through the use of promotional items.
Ideal Promotional Items for Men at a Tradeshow
By: Kris Ann | 03/01/2010The more free stuff you have to give away at your booth at the next tradeshow the more popular you will be. Promotional items are always one of the best ways of advertising for your company, and there are particular products that are more attractive to men, here are the best of those.
Multi Surface Marketing Innovational Concern Mean
By: ashwani RAJPUT | 03/01/2010One of the human distance to growth your income and change to create a tax indite off is to commencement an at plate sector. An at residence acting gives you the opportunity to add spare income and use your domestic duty and enterprise expenses as a correspond off during tax flavor.
How to Find an Online Marketing Strategy
By: Richard Vennes | 03/01/2010The Internet offers many great business opportunities. It offers many ways for you to make money while working from home. Whether you are looking for a second, part-time job, a full-time career, or just want to earn extra money, the internet is a very good place to begin you job...
Boost your Sex Drive With Natural Remedies
By: Paul Wolbers | 08/12/2006 | HealthA healthy sex drive is a natural part of a persons makeup. If you are experiencing low sex drive it's important to investigate possible causes with your doctor. Fortunately, there are a number of natural herbs that can not only boost your sex drive but will also improve your mood, help you look and feel better and raise your overall energy level as well.
Pay Per Click (ppc) Marketing for Beginners
By: Paul Wolbers | 02/11/2006 | MarketingHere is a simple guide for getting started with PPC advertising. You should find it to be complimentary to your overall marketing program and a good start to finding traffic while you continue to build your natural search engine placement.
Using 'whois' to Identify Scam Websites
By: Paul Wolbers | 01/11/2006 | MarketingA handy little free applet, known as a 'Whois', can tell you who is behind a web page before you make that final click or download that free offer.
9 Natural Remedies to Cure your Insomnia
By: Paul Wolbers | 31/10/2006 | HealthThe World Health Organization says that one-third of the world's population experience insomnia at some stage in their lives, with approximately five per cent needing medical treatment. To avoid medical intervention, try these natural techniques and remedies, and help put your insomnia to rest.
Not Just Content - the Right Content
By: Paul Wolbers | 19/10/2006 | MarketingIf you want a site that attracts search engines AND keeps people on your website, you need to have information that is relevant, informative and well written. However, when using methods that are designed to attract search engines, the content still needs to be keyword-rich. What does that mean?
Herbal Remedies to Alleviate Menopausal Symptoms
By: Paul Wolbers | 29/08/2006 | HealthThe final and actual onset of menopause usually occurs in your early 50s and is represented by the absence of your period for a full 12 months. It's those in between years that can wreak havoc in your life.
How to Beat Cigarettes With Psychology
By: Paul Wolbers | 29/08/2006 | HealthIf you're like most people, you will see that your reasons for becoming a smoker are no longer valid, and are easily outweighed by the risks to your health and your family's well-being.