Nikki Sabato is a writer with a background in landscape architecture and design. She currently works in the field of marketing and design communication.
Book drives are always worthy causes. Book drive programs come from the community and give back to the community. They are a great occasion to strengthen community spirit and promote the importance of literacy. A book drive can be organized by a school or the local public library. Marketing programs that entail donation of materials and time can be a challenge in today’s frenzied, fast-paced lifestyle. A program such as this is exactly what is needed to reconnect with members of the community and be reminded of a social and human responsibility.
Apart from the challenge of getting people involved, another constraint may be a small marketing budget. One way to promote this event affordably is the use of small marketing materials. This method may also prove to be very effective due to its direct manner. Below are examples of small marketing materials that can be used to market neighborhood book drives:
Bookmarks-What better way to promote a book drive than by printing book marks? Bookmarks not only serve as promotional items but they can also be used as fund-raising items or gift items. Community members can design and print bookmarks easily and conveniently using online printing services. Promoters of the event can choose from expertly-designed templates or upload their own designs online. Online printers also provide added conveniences such as hole drilling and free sample paper stock delivery.
Greeting cards-Another promotional material that can serve as giveaways for the most generous community member are greeting cards. Online printers offer wholesale printing of greeting cards at reasonable prices. Online printers print front and back full color greeting cards. Standard print sizes include 3.5x5 inches, 4.25x6 inches and 5x7inches.
Postcards-Postcards can also prove to be affordable gift ideas. Online printers also offer postcard printing at discounted rates at bulk orders using offset printers. Digital postcard printing can produce lesser quantities with no required minimum quantity orders.
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