Sarah Brown works in the promotional gifts industry, working for the leading promotional item company Argon Promotions.
Sponsoring community events is an excellent way to publicise your company name and build your reputation at the same time. Lending your name and making a donation will earn you the ultimate in publicity through press coverage or word of mouth recommendations from participants or organisers.
Whether it’s a charity fundraiser or community event, you can boost your brand awareness using promotional items.
Fundraisers:
1.Get involved in promoting the event beforehand by including a free gift with the promotional literature mailing. It will help to encourage greater participation.
2.Reward hardworking participants with useful promotional items that they will be thankful for and use for a long time like pens, mugs or keyrings. It will show your appreciation whilst getting your brand into their homes and workplaces.
3.Offer promotional gadgets such as cameras as competition or raffle prizes to inspire the fundraising spirit. This shows goodwill to organisers and participants alike and is an excellent profile raiser.
Community events:
1.Distribute gifts to stallholders to get your name known amongst fellow sponsors and contributors. Things like promotional pens and notepads would be considered useful when running a stall.
2.Walk around the event handing out promotional items like branded bottled water to thirsty visitors and workers.
3.Set up a stall at the event yourself and hand out goody bags filled with promotional items. Run hourly competitions to attract interest and award prizes with quality appeal.
Whether it’s a charity fundraising event, community fun day or local fair, no occasion is too small to promote your business. Showing public spirit will help raise your business profile and adding promotional items into the event will really enhance your involvement and raise your campaign.
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