A classic advertising comment talks about half of the advertising budget is wasted but management can't figure out which half.
This is even more relevant today as advertising costs skyrocket and companies often have to invest in advertising campaigns in order to achieve a return on their investment. This only increases the amount of advertising risk.
For those firms dealing with consumers there is a low cost, high impact form of advertising that is becoming increasingly popular. This is private labeled bottled water where a custom label with a focused and persuasive message is added to a high quality bottle of water creates word of mouth advertising at a low cost per bottle.
As an alternative or cost effective compliment to a larger advertising campaign, the use of private label bottled water advertising is a key to cost effective advertising.
Private labeled bottler water has many advantages and benefits:
Promote your own brand in the growing water advertising market.
Create word of mouth advertising that can distinguish your brand fro the competition .
Bottled Water is the fastest growing beverage today. Carbonated soft drinks are losing market share to more healthy alternative like purified water. Bottled water has surpassed soft drinks in overall consumption. Benefit from this growing demand and add an advertising message.
Advertise upcoming events, Advertise at corporate events , promote coupons, seasonal greetings, grand openings, political campaigns etc... on the label.
The average length of time a bottle of water is in front of a consumer is over three (3) hours. These bottles are very portable and will sit on desks, in cars, on kitchen counters, for hours, days, even weeks advertising your business.
Private label bottled water is great for public relations at charitable and other events.
Private label bottled water is a profitable sale. Consumers are willing to pay a premium for purified water and margins are very high for consumer sales. A private label bottle of water costs in the $.50 - .60 cent range and can be retailed at $2.00 or more.
Purified Bottled water the healthiest water you can buy and if it is oxygenated, it tastes delicious.
The key to effective private label advertising however, is quality in terms of product, message, labels and bottles. High quality effective promotes a brand but low quality will detract from the brand message. Pick a supplier that guarantees quality in every aspect of the private label effort.
Marcus Stout is President of Element H2O. For more information about bottled water, private label bottled water and bottled water delivery go to www.elementh2o.com
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