Research Injects Efficiency and Effectiveness Into Innovation Stage Gate Process

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Most companies in the innovation game can proudly point to their winners--those new products/services that launched success fully and exceeded expectations for re venue/profit/market share. However, those same companies often express frustration/dissatisfaction with their overall return on innovation investment. Frank Lynn & Associates has worked with many companies that are considered innovators in their industries. This issue of the Client Communiqué shares some lessons learned from the firm's

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More from Jeanne Fec

A Case for Market Research: Do you Really Know What your Customers Think?
By: Jeanne Fec | 11/09/2007 | Marketing
Every quarter, Frank Lynn & Associates conducts a channel-marketing workshop for sales and marketing managers from many different types of companies. Many--even large Fortune 1000 companies--do not use formal customer research as a strategic marketing tool.