Dr. Keith Webb, of Assassin Marketing, a Dallas marketing company which created the Online Domination System, an online marketing system which allows businesses to dominate the front page of the search engines. Visit http://assassinmarketing.com or contact us at 866-998-8641
Social media marketing uses social media sites such as YouTube, Facebook and Twitter to engage with prospects on an ongoing basis. Social media sites encourage discussions, feedback and sharing of information between you and your prospects.
Social media marketing has really sprouted its wings within the last couple of years And its no wonder, YouTube has about 28,000,000 viewers and Facebook has over 100,000,000 users...and over 50% log in daily. That's why social media marketing is essential to your businesses success.
You'll see immediate benefits like prospect awareness of your "brand", you'll become closer to your customers and find out more about their needs, you'll build customer loyalty by relationship marketing and social media marketing is cheap but very powerful.
There is several different types of social media marketing, from social media networks like Facebook and Twitter to social bookmarking sites like Delicious and StumbleUpon and it can easily overwhelm you if you don't have a strategic social media marketing plan.
One important point before you jump into the social media marketing area. There's a saying that "When a promoter moves in, the prospects move out". What that means is that you should not use social media only to promote your business. You should visualize it as a public relation tool and a customer retention system. Nothing drives people away faster than self promotion...so be careful, only use "soft promotions" when using social media sites.
So how does social media help your business? That's a good question and once again it all comes back to back linking to your business website. When done properly, you're social media sites will drive prospects back to your business website and create back links. The more back links your site has, the more relevant it is seen by the search engines and therefore the higher rankings you will receive. It will be seen as an authoritative site for your industry, bringing your company more and more customers.
As you can see, social media marketing is a very powerful tool and should have a place in your business' overall marketing strategy. But be careful, you may find yourself spending too much time "posting" and "tweeting". You should find a web developer who can integrate many of these social media sites and link them together so when you post content to one, it will automatically post to all of your accounts instantly.
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