 Free Online Articles Directory |
|||||||
Home Page  Marketing The Marketing Secret Every Child Knows |
|||||||
 |
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want Regular, repeated mailings are the way to create big predictable results. When you mail every 30 days for a year you will cause a dramatic growth in your business. People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy. If you are not a parent, I'm sure you remember asking, even begging for a toy, a treat or permission to stay up past your bedtime, until your parents finally gave in. Your customers and prospective customers are similar. They need to be asked repeatedly too. Who You Should Ask: You should be asking 3 groups of people to do one of 3 things: 1.The first group is your house customer list (your own list of existing customers). You should be asking your existing customers repeatedly to contact you about some offer you make to them for your products and services. A clear offer with an easy way to contact you should be made, like: "We will give you 5000 full color postcards for $389, simply give us a call at 800-628-1804 to set up getting your postcards." Or some other offer you reasonably believe they will be interested in based on your personal knowledge of them and preferably based on their actual previous buying behavior. 2.The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts). This group of people is interested in your service but hasn't made the decision to go for it yet. They will be the most likely to respond to a special when you offer it to them. 3.The third group of people are people who can reasonably be expected to be interested in your products and/or services, but who have never purchased anything from you and have never inquired about your products and/or services either. The likely reason they haven't contacted you is that they don't know that you even exist. You remedy that by contacting them with a series of postcards offering free information about how they can benefit from your products and services. If this list of people is properly selected and if you make an offer that a reasonable person will find very, very difficult to refuse, then your response rate will be high. That is the whole game in a nutshell. Create or get a list of people who have demonstrated they are interested in the type of product or service you offer. AND/OR Get a list of people extremely likely to be interested, even if they haven't already proved they are, by buying from you or one of your competitors. Once you have these lists of people contact them with postcards which offer them the benefits of your products and services and keep making them offers until they inquire and/or buy from you and then ask them to buy more on a regular basis. If you do what you have just read about you will have more business than you can shake a stick at. You will have a smile on your face just like the little kid with a belly full of ice cream he/she convinced mom to buy.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Tags: Marketing, Postcards, Direct Mail, Direct Mail Postcards, Postcard Marketing, Postcard Advertising, Business Postcards, Joy Gendusa, Promotional Postcards Article Source: http://www.articlesbase.com/marketing-articles/the-marketing-secret-every-child-knows-53344.html About the Author:
Steve Conn, a Marketing Consultant, consulted PostcardMania before it could afford its own in-house full-time marketing director. Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine's prestigious Inc 500 List as one of the 500 fastest growing companies in the nation. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. As an Expert Author, she is always willing to share her marketing advice through articles, interviews and speaking engagements. PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list and free marketing advice. Visit PostcardMania's web site at www.PostcardMania.com
Related ArticlesMarketing Basics Top Ceo’s Still Don’t Know-if They’ll Admit It! You Are An Internet User... But Many People Are Not Dental Surveys Can Boost Marketing Campaign Results The Words That Sell How to Really Get your Customers Direct Mail Postcards Work Franchisees: Tired of Wasting your Marketing Dollars? Direct Mail Marketing – Can it Really Pay Off? Step 1: Researching your Target Market Got a Question? Ask.Ask the community a question about this article:Frequently Asked Questions Automated customer service Is an iPod Shuffle - 1 GB a good prize for an ... Po's exam How to run a web 2.0 site? The Best SEO company is? I am looking for someone who can research and ... Q&A Powered by:
 Latest Marketing ArticlesTo Catch A Customer With Your Window Got a Glitch In Your Web Design? Time for a Professional! Launching a New Product Exhibiting With Multimedia Affiliate Marketing Programs Overview 10 Ways to Supersize Your Affiliate Earnings Article Marketing To Boost Traffic And Profits Tell Them Why They Should Buy More from Steve ConnDirect Mail Postcards Work How to Really Get your Customers The Words That Sell |
|
|||||
|
Article Categories
|
|||||||
 Sign up for our email newsletterReceive updates, enter your email below
Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.29, 16) |
|||||||
